BHUPENDER SINGH
Senior Product Analyst
Bangalore
Work Preference
Summary
Experienced with product analysis and market research, providing actionable insights for product development. Utilizes data-driven decision-making to enhance product performance and user experience. Knowledge of project management and cross-functional collaboration, consistently supporting successful product strategies and launches.
Overview
6
6
years of professional experience
5
5
Certifications
Work History
Senior Product Analyst
Pocket FM
12.2024 - Current
- Optimized pricing by shifting tax charges from Pocket FM to customers through a 5-week A/B test, delivering an 18% revenue uplift and influencing long-term monetization strategy..
- Spearheaded a 4-variant A/B experiment on the Readers App Flow Model in the US, deploying the winning variant that delivered a ~6.8% revenue uplift along with measurable improvements in user engagement and retention..
- Led a product initiative to enhance support agent efficiency by integrating an AI-powered response suggestion panel; validated through controlled A/B testing, the feature reduced average handling time by 21% and improved first-contact resolution by 17%.
- Spearheading the launch and testing of Pocket FM’s loyalty program that rewards users based on coin spend targets, leveraging behavioral data and experiments to identify optimal tier thresholds driving engagement and revenue growth.
Product Analyst
Phonepe
07.2023 - 03.2024
- Enhanced discoverability of the gaming section by designing and analyzing controlled experiments, leading to an 8% uplift in user deposits and improved engagement with gaming offerings..
- Redesigned insurance quote sorting model by integrating IDV-to-price ratio and multiple customer-centric variables, which doubled TPV from ₹40L to ₹80L and improved product-market fit.
- Improved visibility of Share.Market app by implementing targeted banner placements on the consumer app, driving a 21% increase in top-funnel traffic and boosting app awareness..
- Mitigated fraud in UPI Lite cashback by creating real-time rule-based interventions on internal platforms, resulting in a 32% reduction in fraudulent transactions and strengthening user trust..
Product Analyst
Cleartax
04.2022 - 07.2023
- Improved discoverability of GST processes by implementing targeted UI enhancements across reports, filing, and reconciliation products; streamlined user workflows and drove a 20% increase in cross-product sales .
- Led end-to-end product management for a new Referral Feature, overseeing solution design, development, and deployment; boosted app installs via referrals by 3% within 5 weeks .
- Designed and executed an in-depth error code analysis during the product rewrite, enabling the team to reduce invoice upload errors from 18% to 12% , significantly improving platform reliability and user experience.
- Authored a comprehensive PRD for the new Report and Recon product with a same-day turnaround, accelerating development workflows and enabling the engineering team to execute swiftly and efficiently.
- Developed automated alerts in Metabase to monitor month-on-month performance of reports, filing, and reconciliation, ensuring proactive tracking of product success and faster issue resolution.
Product Analyst
Zoomcar
07.2019 - 02.2022
- Led an IoT-driven driver safety program using telematics (acceleration, braking, gear data) to trigger real-time in-app alerts and behavior-based incentives, reducing harsh driving events by ~15% and lowering vehicle maintenance incidents..
- Developed an automated car-block reporting and alerting system to improve fleet utilization, enabling the operations team to identify vehicles coming out of maintenance, documentation, and other hold states; this initiative increased car availability by ~20% and accelerated booking readiness. .
- Automated QC reporting by integrating KLE installation data with daily live car records in Tableau, achieving 100% accuracy in tracking fleet readiness and eliminating manual checks..
- Built an alerting and intervention system to flag unverified driver documents before trip start, reducing document-related booking cancellations by 85% and improving pre-trip conversion. .
- Streamlined onboarding for Egypt operations through process redesign and automation of manual document verification, improving user activation by 15% and enhancing onboarding completion rates..
- Streamlined Amigo car handover process through digital checklists, smart scheduling, and automated alerts, cutting turnaround time by 40% and boosting operational efficiency.
Education
B.tech - Instrumentation And Control (2015-2019)
Manipal Institute of Technology
Manipal 04.2001 -
Skills
Data Analysis
Software Packages
- MySQL Workbench
- Dbeaver
- Hive
- Superset
- Databricks
- BigQuery
- Metabase
- Zepplin
- PyCharm
- Jupyter
- MATLAB
- Figma
- Retool
- Mixpanel
- GitLab
- Airflow
- Jira
- Eppo
- Amplitude
Visualization Tools
- Tableau
- Power BI
- Redash
- Quicksight
- Looker
- Qliksense
Certification
Complete Course on A/B Testing with Interview Guide
Accomplishments
- All India Rank 9 in Formula Bharat 2017
- All India Rank 1 in photography competition (Moments) organized by MNIT in 2016
Languages
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Sports
Reading
Swimming
Theater
Software
Big Query
Databricks
Zepplin
Tableau
Timeline
Senior Product Analyst
Pocket FM
12.2024 - Current
Complete Course on A/B Testing with Interview Guide
08-2024
Product Analyst
Phonepe
07.2023 - 03.2024
Product Analyst
Cleartax
04.2022 - 07.2023
Google Analytics for Beginners
07-2020
Advanced SQL + MySQL for Analytics & Business Intelligence
05-2020
Analyzing Big Data With SQL
05-2020
Foundations for Big Data Analysis with SQL
04-2020
Product Analyst
Zoomcar
07.2019 - 02.2022
B.tech - Instrumentation And Control (2015-2019)
Manipal Institute of Technology
04.2001 -
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