BHUPENDRA G. RAIKAR
Mumbai
Summary
Marketing Leader with a brilliant professional track record of almost 20 years in Marketing /Brand in B2C, B2B, Retail, SAAS sector, having the required competencies and extensive experience, aspiring to join large / medium / startup businesses and create value in the marketing space.
Overview
24
24
years of professional experience
Work History
Director
Kamakshi Enterprises ( Events Aggregator)
Mumbai
05.2023 - Current
- Driving the aggregator business model by generating revenue, retaining existing clients and building new clients.
- Facilitating inhouse business needs i.e. for IOCL (Preferred partner) in particular and SME's for organizing their employee engagement programs, award ceremonies, events and other festive occasions.
- As part of the procurement process for gifting, end to end F&B management and transport management, providing solutions and giving proposals, onboarding new referrals for existing clients, whilst developing and presenting cost benefit analysis, product offerings and other value additions to potential / existing clients in order to forge an enduring alliance and partnership.
Head - Product Marketing
Qcomm Technologies ( 1v.live enabling retailers to do business through videocall)
Mumbai
01.2023 - 04.2023
- Led the drive for onboarding retailers particularly in Mumbai and consecutively enabling consumers to shop through the videocall with the onboarded retailers.
- Accomplished onboarding 500 plus retailers within a stipulated time frame of 3 months.
- Successful in educating the retailers and the consumers as well about the product offerings.
- Initiated the social media activation (influencer marketing / google ads / fb ads etc) through the agency for consumer activation to generate business for retailers and vice versa.
- Managed to achieve scaling retailers' business to an additional 6-8 %.
AGM - Product Marketing
Shipyaari.com ( Logistics Aggregator )
Mumbai
01.2022 - 09.2022
- Led the end-to-end marketing function and Partnership for the business, managing a team of 4 members.
- Responsible for the activation on social media (LinkedIn /Google / Meta/ Instagram) for organic and paid marketing for generating business leads.
- Participated in likewise events for lead generation.
- I was responsible for Content / CRM /Whatsapp Marketing.
- Had been an integral part of the brand logo flip exercise.
- Generated a revenue of 1.5cr through presales.
- Clients onboarded: Portronics, xoxoday, Smoor Chocolates, True Elements, RforRabbit, Bauble Love, Pinnacle Kitchen, Tagz Foods.
Head Marketing & Sales
Builderfly.com ( Saas Platform )
Ahmedabad
07.2021 - 12.2021
- Led a team of 10 which includes sales managers for onboarding retailers.
- Achieved a milestone of onboarding 2500 retailers in Ahmedabad region on free platform.
- Managed partnership integration with 'Shiplyte' and 'Razorpay' for Shipping.
- Conducted webinars on monthly basis for product knowledge.
Head Offline Marketing
Emxcel Tech ( Product based platform BeepnBuy / BeepnRide )
Ahmedabad
01.2020 - 06.2021
- Led a team of 6 for B2B and B2C Marketing.
- Successfully executed softlaunch of 2 products targetting B2B and B2C in ahmedabad region.
- Devised marketing plans for the pre and post launch.
- Onboarded B2B & B2C Partners.
Regional Head Marketing - West
Cafe Coffee Day ( Coffee Retail )
Mumbai
12.2014 - 12.2019
- Successfully led a team of 8 within the western region (Mah, Guj, Goa, Hubli, Belgaum).
- Span of control included marketing communication for 350 cafes & 150 cdx outlets.
- Responsible for marketing alliances with other verticals to increase footfalls.
- Converted 30% of loss making outlets into profit centres.
- Launched new products in conjunction with F&B team.
- Achieved 100 % target for west region in the year 2016-2018.
- Achieved 8% growth for same store sales growth.
- Achieved 70% target for new cafes.
Head Marketing & Communications
Promart Retail Pvt. Ltd ( Value Retail Chain )
Mumbai
03.2014 - 12.2014
- Responsible for Marketing communication for Promart retail stores & Vemb deodorants.
- Evaluating marketing budgets and ensuring adherence to planned budgets.
- Designed and implemented corporate marketing strategies and develop activities that maximize consumer experience and drive traffic to stores.
- Communicated and implemented instore promotions in conjunction with Operations team.
Director
Shri. Kamakshi Transport( Transport Rental)
Mumbai
06.2012 - 03.2014
- Engaged in business of passenger vehicles to semi corporates / corporates on weekly / daily monthly basis.
- Co-ordinated with travel operators for business growth.
Regional Head Marketing - South
Cafe Coffee Day ( Coffee Retail )
Bangalore
02.2010 - 03.2012
- Successfully led a team of 8 within the South Region (Karnataka, TN, Kerala, AP).
- Span of control included marketing communication for 300 cafes in south region.
- Responsible for marketing alliances with other verticals to increase footfalls.
- Converted 50% of loss-making outlets into profit centres.
- Successfully launched home delivery in Bangalore Territory in 5 cafes as pilot.
Marketing Manager -UAE
Landmark Retail ( Home Centre LLC - Furniture Retail )
Dubai
09.2007 - 12.2009
- Responsible for Marketing communications for Home Centre for UAE & GCC.
- Managed a marketing budget of AED 15 million per year.
- Devised tactical campaigns to increase footfalls for 14 stores.(avg store size : 60k sq.ft.)
- Marketing collaboration with High Life Dubai , mother & child show for creating brand awareness.
- Achieved a total sale of Aed 3 billion for 2008 & 2009.
Manager - Advertising Sales
Exchange4media.com ( Publishing House )
08.2004 - 08.2007
- Coordinated with Advertising Agencies, media houses for generating advertising revenue.
- Branding of e4m / pitch / realty plus / franchise plus / impact with various events for getting maximum mileage.
- Organised and pitched in for sponsors for marketing events ( Pitch brainstrom etc).
Marketing & Sales
Indian Express Online Media Ltd ( Publishing House )
Mumbai
01.2001 - 02.2005
- Worked for western region for booking advertisements online.
Manager - Advertising Sales
Merchant Media Ltd. ( Publishing House )
Mumbai
03.2001 - 03.2004
- Was responsible for generating revenue for Business Barons (monthly magazine) / Banking and finance (fortnightly magazine).
Education
Post Graduate diploma - Retail Management
Welingkar Institute of Management
Mumbai09-2013
Post Graduate Diploma - Marketing Management
Welingkar Institute of Management
Mumbai09-2009
Diploma in Computer Technology - Computer Technology
Terna Polytechnic & Engineering College
Mumbai07-1997
Skills
- Marketing management
- Brand Marketing
- Partnerships
- New product launches
- Content marketing
- Retail marketing
- F&B Marketing
- B2B Marketing
- B2C Marketing
- Product Marketing
- SAAS Marketing
- ATL
- BTL
- Lead Generation
- GTM
- New Market Entry
- Lead Generation
Timeline
Director
Kamakshi Enterprises ( Events Aggregator)
05.2023 - Current
Head - Product Marketing
Qcomm Technologies ( 1v.live enabling retailers to do business through videocall)
01.2023 - 04.2023
AGM - Product Marketing
Shipyaari.com ( Logistics Aggregator )
01.2022 - 09.2022
Head Marketing & Sales
Builderfly.com ( Saas Platform )
07.2021 - 12.2021
Head Offline Marketing
Emxcel Tech ( Product based platform BeepnBuy / BeepnRide )
01.2020 - 06.2021
Regional Head Marketing - West
Cafe Coffee Day ( Coffee Retail )
12.2014 - 12.2019
Head Marketing & Communications
Promart Retail Pvt. Ltd ( Value Retail Chain )
03.2014 - 12.2014
Director
Shri. Kamakshi Transport( Transport Rental)
06.2012 - 03.2014
Regional Head Marketing - South
Cafe Coffee Day ( Coffee Retail )
02.2010 - 03.2012
Marketing Manager -UAE
Landmark Retail ( Home Centre LLC - Furniture Retail )
09.2007 - 12.2009
Manager - Advertising Sales
Exchange4media.com ( Publishing House )
08.2004 - 08.2007
Manager - Advertising Sales
Merchant Media Ltd. ( Publishing House )
03.2001 - 03.2004
Marketing & Sales
Indian Express Online Media Ltd ( Publishing House )
01.2001 - 02.2005
Post Graduate diploma - Retail Management
Welingkar Institute of Management
Post Graduate Diploma - Marketing Management
Welingkar Institute of Management
Diploma in Computer Technology - Computer Technology
Terna Polytechnic & Engineering College
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