Microsoft Office
BHUSHAN MALHOTRA
Marketing Director
Vadodara,Gujrat
Work Preference
Summary
Marketing Director aligns digital marketing, brand communications, and campaign execution across web, email, and social channels, managing 4 to 6 weekly and monthly campaigns at a time. Strength in client communication, escalation handling, and cross-functional coordination of 3 to 4 teams supports smoother campaign delivery and stronger retention-focused messaging. Uses conversion metrics and user experience feedback to refine weekly and monthly initiatives that improve engagement and response quality by 11% or higher.
Overview
1
1
Certification
21
21
years of professional experience
3
3
Languages
Work History
Marketing Director
Krikee International Pvt Ltd
05.2023 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
- Resolved client issues and improved satisfaction through effective communication and problem-solving.
- Plan & implement the Marketing Strategy for brand KO across different channels.
- Creating Digital Marketing Strategies to optimize online traffic to the company's digital assets (websites)
- Evaluating Digital Marketing strategies and success ratios of competitors for creating Digital Marketing plans to stay ahead of them, creating & executing benchmark digital properties for client sponsors on Web & Social Media. Offering clients a well-integrated solution to their communication needs.
- Enhanced user experience on company websites by implementing new features and improvements, focusing on responsive design and engaging content.
- Tracking conversion related percentages and numbers to make needed improvements on periodic monthly & weekly digital campaigns
- Collecting and evaluating customer feedback data to enhance the customer experience and improve the product
- Evaluated client feedback to refine service strategies and drive continuous improvement initiatives.
- Executed email marketing campaigns targeting existing employees and website visitors, leading to an increased registered user base.
- Established key performance indicators to monitor campaign effectiveness and drive continuous improvement initiatives.
- Collaborated with design teams to create compelling marketing materials aligned with brand identity and messaging.
- Fostered relationships with external partners to enhance collaborative marketing efforts and expand reach.
- Redesigned and created the new website www.kripaoverseas.co.in after having several sessions with the IT department and designers.
- Adding new features and improvements on existing digital assets - Ensuring better user experience On the company's websites including responsive design, engaging content and usability
- Driving seminars for different LOBs of KO in different locations.
Marketing Manager
KRIPA OVERSEAS CONSULTANCY SERVICES PVT LTD
07.2012 - 03.2023
- Plan & implement the Marketing Strategy for brand KO across different channels.
- Resolved client concerns efficiently, transforming negative experiences into positive outcomes.
- Planning & executing the digital amplification of KO on Social Media platforms.
- Evaluating Digital Marketing strategies and success ratios of competitors for creating Digital Marketing plans to stay ahead of them, creating & executing benchmark digital properties for client sponsors on Web & Social Media. Offering clients a well-integrated solution to their communication needs.
- Tracking conversion related percentages and numbers to make needed improvements on periodic monthly & weekly digital campaigns
- Enhanced user experience on company websites by implementing new features and improvements, including responsive design and engaging content.
- Email Marketing campaigns to existing Employees & website visitors. Increased the registered user base.
- Redesigned and created the new website www.kripaoverseas.co.in after having several sessions with the IT department and designers.
- Adding new features and improvements on existing digital assets - Ensuring better user experience On the company's websites including responsive design, engaging content and usability
- Analyzed customer feedback data to improve product offerings and elevate overall customer experience.
- Analyzed market trends to identify new business opportunities and improve service offerings.
- Developed tailored solutions to meet diverse client needs and preferences.
- Mentored junior staff in relationship management best practices and client engagement strategies.
- Led cross-functional teams to deliver comprehensive consultancy services effectively.
- Enhanced communication channels between clients and internal teams for improved service delivery.
- Implemented strategic initiatives to streamline client onboarding processes.
- Cultivated strong client relationships to enhance customer satisfaction and loyalty.
Business Analyst
Sutherland Global Services
08.2008 - 07.2012
- B2B Analysis:
- Analyzed historic client data to provide tailored solutions addressing unique concerns for each client.
- Worked closely with Directors VPs and PMs to get new clients for the company
- Collaborated with directors, VPs, and PMs to secure new clients, contributing to business growth.
- Trained new employees on the product details
- Recommended new tools such as NICE and SPSS to improve analytical capabilities and enhance project outcomes.
- Closely monitoring the weekly performance of the team and giving the feedback of an individual in one on one session that was conducted by me every last day of the week.
- DELL Computers – Improved the tele sales of the DELL computers by giving them prompt solution.
- McAfee Anti-Virus: Product failing as per the customer expectation
- ADP Payroll Software: Sales figure not as per the expectation
- Intuit Corporate Software: Software usage is very low
- Copart: Pre owned car sales improvement
- Equifax: Improved AHT of the agents
- Apart from the international clients have worked for few domestic clients as well like
- Lodha Builders: Selecting the right sites for the upcoming projects
- Ezeego.in: Online sale improvement
Sr. Associate –UHG (United Health Group)
WIPRO BPO
07.2005 - 04.2008
- Trained and reviewed work of new hires and associates to ensure quality and compliance.
- Evaluated and processed medical claim requests, determining approval or rejection based on established criteria.
- Checked the authenticity of submitted medical bills and reviewed UHG policies to determine claim approval or disapproval.
- Have won several Employees of the month certificates from the company and few appraisal awards too.
- The profile was quite critical as it directly deals with the USD payment that the company had to pay to the customer.
- United Health Group
Education
Bachelor of Science - Statistics and Computer Science
Andhra University
VishakhapatnamEMBA in International Business
Maharashtra Board
Mumbai 04.2001 -
Skills
Client relationship management
Stakeholder management
Account management
Customer retention
Complaint resolution
Team leadership
Business development
Digital marketing strategy
Sales performance analysis
Cross-functional collaboration
Salesforce CRM
Territory management
Lead generation
Contract negotiation
Pricing strategy
Customer success strategy
Channel partner management
Revenue forecasting
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Certification
Honorarary Doctorate in Business Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Honorarary Doctorate in Business Management
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Software
SPSS
NICE
Exchange Server
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Advanced (C1)
Interests
Movies
Play Stations / X Box
Travel
Timeline
Marketing Director
Krikee International Pvt Ltd
05.2023 - Current
Marketing Manager
KRIPA OVERSEAS CONSULTANCY SERVICES PVT LTD
07.2012 - 03.2023
Business Analyst
Sutherland Global Services
08.2008 - 07.2012
Sr. Associate –UHG (United Health Group)
WIPRO BPO
07.2005 - 04.2008
EMBA in International Business
Maharashtra Board
04.2001 -
Bachelor of Science - Statistics and Computer Science
Andhra University