Bhushan Pandurang Mhatre
New Panvel
Summary
Sought challenging roles that foster continuous learning and application of professional skills.
Overview
18
18
years of professional experience
Work History
Manager- Trade Marketing
Alimento Agro Foods Pvt Ltd
Mumbai
11.2024 - Current
- Lead trade marketing initiatives across All India markets to drive brand visibility and secondary sales.
- Support business contributing to approx. ₹60 Cr annual revenue through effective market activations and trade programs.
- Manage and engage a network of 300+ distributors to strengthen distribution and market execution.
- Plan and execute trade schemes, retailer programs, and promotional activities to boost product offtake.
- Drive retail visibility through POSM deployment, in-store branding, and display initiatives.
- Coordinate with Sales, Marketing, and Supply Chain teams for smooth execution of campaigns and product launches.
- Lead participation in key trade exhibitions and industry events to build brand awareness and generate business leads.
- Monitor competitor activities, pricing, and trade schemes through regular market visits.
- Design retailer and distributor incentive programs to improve channel motivation and productivity.
- Manage vendors, promotional materials, and trade marketing budgets for efficient execution.
- Track scheme performance, market response, and ROI of trade initiatives.
Manager- Trade Marketing
Unibic Foods India Pvt Ltd
Mumbai
02.2020 - 11.2024
- Executed and sustained distributor loyalty program to enhance sales performance.
- Facilitated quarterly team activities and incentive programs to enhance morale and drive sales performance.
- Facilitated collaboration between marketing and sales teams to ensure alignment of marketing strategies with sales objectives.
- Formulated and implemented impactful ground promotion strategies to enhance brand visibility and drive product sales.
- Oversaw management of point of sale materials and implemented cost-effective strategies to enhance regional sales initiatives.
- Executed regular store visits to assess and document local competition dynamics.
- Formulated and implemented comprehensive launch plans encompassing product distribution and promotional strategies.
- Leveraged project management expertise to oversee and monitor product launch milestones and deliverables, ensuring effective communication of progress to stakeholders.
- Facilitated collaboration with vendors, partners, and community organizations to secure sponsorships, venues, and essential resources for successful activation events.
- Oversaw budget management, timeline coordination, and project deliverables to guarantee timely and high-quality execution of activation events.
Asst. Manager- Trade Marketing
ID Fresh Food (India) Pvt Ltd
Mumbai
05.2017 - 02.2020
- Streamlined interactions between marketing and sales teams to enhance alignment of marketing plans with overarching sales objectives.
- Supervised the implementation of marketing strategies, focusing on efficient and effective execution from a sales standpoint.
- Oversaw adherence to established norms, ensuring all activities consistently met quality and performance standards.
- Orchestrated on-the-ground marketing efforts to elevate brand recognition and foster customer interaction.
- Analyzed point of sale materials and developed budget-friendly solutions to improve effectiveness of regional sales efforts.
- Performed systematic store assessments to report on local competition, delivering valuable insights for strategic decision-making.
- Coordinated and managed diverse projects, ensuring effective communication of progress and outcomes to all relevant stakeholders.
Area Business Officer- Mumbai
Smollan India Pvt Ltd.
Mumbai
03.2016 - 05.2017
- Led a team of 200+ in Mumbai to enhance performance and foster employee engagement.
- Facilitated hiring processes and delivered continuous coaching and support to enhance team performance.
- Served as essential liaison for client engagement, participating in program reviews and communicating regular updates on team performance and accomplishments.
- Facilitated site visits in Harbour and Central Mumbai to enhance operational efficiency by collecting team insights and pinpointing areas for enhancement.
- Leveraged strong communication and interpersonal skills to enhance collaboration and create a positive work environment.
- Designed and executed performance metrics aimed at tracking team efficiency, leveraging insights to optimize recruitment and training.
Sr. Executive - Merchandising Services - West Zone
Xylem Resource Management Pvt Ltd
Mumbai
01.2015 - 03.2016
- Facilitated team management for 90 personnel in Mumbai, ensuring effective execution of strategies and maximizing sales performance.
- Coached team members on best practices to drive excellence in execution and sales through skill and knowledge enhancement.
- Managed on-site activities in Mumbai, ensuring adherence to quality benchmarks and streamlined operations through consistent supervision.
- Assessed training needs and delivered tailored programs, equipping team members with critical skills for effective job execution.
- Oversaw execution of in-store strategies focused on product placement and visual merchandising to maximize customer interaction and sales outcomes.
- Utilized advanced communication and negotiation skills to cultivate positive partnerships with retailers and distributors, driving an increase in shelf share.
- Utilized comprehensive data analysis to evaluate team performance, pinpoint improvement opportunities, and execute strategic solutions.
SA (Sales Associate)
D-MART
Panvel, Maharashtra
09.2009 - 01.2011
- Addressed customer queries to enhance satisfaction and support service excellence.
- Conducted timely follow-ups with customers to enhance service quality and foster relationships.
CSA (Customer Service Associate)
Reliance Retail
Navi Mumbai, Maharashtra
08.2008 - 05.2009
- Managed customer follow-up processes to resolve issues and maintain engagement.
- Managed customer interactions by providing accurate information and solutions to queries.
- Facilitated customer interactions at service desk, addressing concerns and providing timely assistance.
- Executed back office tasks within SAP framework, ensuring accurate data management and operational support.
Education
Bachelor of Arts - Economics
Mumbai University
Mumbai04-2016
S.Y.B.A -
Mumbai University
Mumbai04-2015
F.Y.B.A -
Mumbai University
Mumbai04-2014
H.S.C - Economics
Mumbai University
Mumbai02-2013
S.S.C -
Vidya Mandir
Mumbai03-2007
Skills
- Leveraged advanced computer knowledge to enhance operational efficiency
- Assisted teams in completing projects on schedule and within budget Supported project coordination efforts to enhance team collaboration Contributed to problem-solving initiatives to improve project outcomes
- Assisted teams in completing projects on schedule and within budget Supported project coordination efforts to enhance team collaboration Contributed to problem-solving initiatives to improve project outcomes
- Assisted in configuring and troubleshooting network devices to support operational efficiency Helped maintain network security protocols to safeguard data integrity Supported team members in achieving project milestones through effective communication
Languages
English
Hindi
Marathi
Personal Information
- Date of Birth: 12/08/89
- Gender: Male
- Nationality: Indian
- Marital Status: Single
Timeline
Manager- Trade Marketing
Alimento Agro Foods Pvt Ltd
11.2024 - Current
Manager- Trade Marketing
Unibic Foods India Pvt Ltd
02.2020 - 11.2024
Asst. Manager- Trade Marketing
ID Fresh Food (India) Pvt Ltd
05.2017 - 02.2020
Area Business Officer- Mumbai
Smollan India Pvt Ltd.
03.2016 - 05.2017
Sr. Executive - Merchandising Services - West Zone
Xylem Resource Management Pvt Ltd
01.2015 - 03.2016
SA (Sales Associate)
D-MART
09.2009 - 01.2011
CSA (Customer Service Associate)
Reliance Retail
08.2008 - 05.2009
Bachelor of Arts - Economics
Mumbai University
S.Y.B.A -
Mumbai University
F.Y.B.A -
Mumbai University
H.S.C - Economics
Mumbai University
S.S.C -
Vidya Mandir