Dynamic digital marketing professional with a strong foundation in ad operations, eager to leverage analytical skills and industry knowledge to drive impactful results. Proven ability to manage diverse client portfolios, ensuring optimal performance and satisfaction while fostering business growth. Highly organized and detail-oriented, adept at navigating fast-paced environments and meeting tight deadlines. Committed to continuous learning and development, with a keen interest in enhancing campaign management and data analysis capabilities within a collaborative team setting.
Hi, I’m
Bhuvana Kumar
Digital Marketing (Ad Operations Analyst)
Mandya,Karnataka
Summary
Overview
4
Languages
4
years of professional experience
Work History
OGS (Omnicom Global Solution)
Analyst - Ad Operations
12.2024 - Current
Job overview
- Currently working as an Ad Operations Analyst for global and EMEA clients.
- Working on trafficking, optimization, and reporting, and Floodlight activity creation on CM360.
- Performing campaign monitoring for the entire flight. Implementing strategies to manage the execution of the campaign setup.
- Constant interaction with media planners, the client service team, and publishers. Double-check, IAS campaign setup, and reporting.
- Analyzed campaign performance metrics to optimize ad delivery and enhance client satisfaction.
- Monitoring fraud detection tools associated with campaigns like DoubleVerify and IAS
- Collaborated with cross-functional teams to ensure seamless execution of digital advertising strategies.
- Developed reports on campaign insights, facilitating data-driven decision-making for clients and stakeholders.
- Enhanced tracking systems to improve accuracy in reporting and attribution of advertising efforts.
- Provided training and support to junior analysts, fostering skill development and knowledge sharing within the team.
- Maintained consistent communication with clients throughout the lifecycle of their ad campaigns, addressing concerns or inquiries promptly to foster long-lasting partnerships.
Theorem Digital Solution Pvt LtdMysore
Client Service Analyst
11.2022 - 12.2024
Job overview
- Experience in the online advertising industry. Expertise in campaign setup, display and video advertising, generating reports, campaign optimization, tag generations in GAM, troubleshooting, creative swapping, pixel implementation, and audio trafficking.
- Implementation of campaigns, and ensuring the execution according to the IO specifications.
- Thoroughly test and QA all placements prior to launch. Giving the proper flight dates, the weightage, and checking the click-through URL and creative landing page.
- Checking the click-through URL and the creatives' landing page. Verification of the trafficked sheet and performing the QA.
- Trafficking and optimizing campaigns according to client requirements. Creative Upload (Wrapping & unwrapping the tags) using all major third-party tracking vendors.
- Monitoring campaigns (post-campaign launch), we check campaign spend, CTR, viewability, and VCR for video deals, and send an alert to AMs.
- Capturing screenshots once the campaigns are live, and sharing the same with the clients in video/static screenshot format.
- Constant interaction with the clients in order to suggest and manage the client accounts.
- Collaborated with cross-functional teams to streamline service delivery processes.
- Monitored client feedback to identify areas for improvement and implement necessary changes.
Education
Maharaja Institution of Technology, VTU UniversityMysore
Bachelor of Engineering from Electronics and Communication
08-2019
University Overview
B.E (Electronics and Communication)
Skills
Digital campaign management
GAM
Ad campaign management
Proficient in DoubleClick for publishers
Marketing campaign management
Cross-functional teamwork
Meticulous attention to specifics
Proficient in handling multiple tasks
Innovative problem-solving
Performance reporting
Campaign management
Ad trafficking
DoubleClick for publishers
Ad server management
Accomplishments
Accomplishments
- Supervised team of 5 staff members.
- Resolved product issue through consumer testing.
Interests
Watching Science Fiction Movies and TV shows, Reading books, Listening to Music
Timeline
Analyst - Ad Operations
OGS (Omnicom Global Solution)
12.2024 - Current
Client Service Analyst
Theorem Digital Solution Pvt Ltd
11.2022 - 12.2024
Maharaja Institution of Technology, VTU University
Bachelor of Engineering from Electronics and Communication
Personal Profile
Personal Profile
- Father's Name: N C Kumar
- Mother's Name: Jayasheela N K
- Permanent address: Santhebeedi Nidaghatta (P & V) Maddur (tq) Mandya (dist.), Karnataka – 571433
- DOB: 1997-09-10
- Gender: Female
- Marital Status: Single
Strengths
Strengths
- Ability to work well with a team and independently have excellent written and verbal communication skills.
- Ability to pay attention to details with strong analytical skills along with positive attitude and enthusiastic personality.
- Ability to manage several tasks at once in a fast-paced environment while staying organized and proficient.
- Well versed in interaction with clients and handling criticalities within team.
- Ability to deal with pressure and organize time well.
- Ability to understand and manage daily campaign strategies, reporting, targeting and other similar duties.
- Serving an error free work for multiple accounts in my current company.
- Organizing the work on the priority basis.
Awards and Recognition
Awards and Recognition
Received New Best Bee Award in the month of November 2023., Received Because of you 2024 Award.Declaration
Declaration
All the information mentioned in the resume are correct to the best of my knowledge and believe. Yours Faithfully (Bhuvana N K)