Dr Bhuwaneshwar Pandey
Brand Manager & Doctor
Ghaziabad
Summary
Knowledgeable Brand Manager offering more than 6.5 years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Positive marketing team leader.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Senior Marketing executive (Brand Manager)
Dabur India Limited
11.2021 - Current
- Analyzed marketing campaigns using key metrics and performance indicators, Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies
- ATL & BTL campaigns.
- Competitor analysis
- New product development & Launch, Vendor collaboration, Working with cross functional team, NPDs, OTC/Rx Analysis, handling Portfolio of 170 Cr Ayurveda Medicines including the OTC, OTx Kind of Brands.
- Drove lead generation efforts through targeted paid search campaigns and optimized SEO strategies.
- Conducted comprehensive market research to identify emerging trends and opportunities for business growth.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Increased brand awareness by developing and executing strategic marketing plans.
Senior regional health care advisor
Dabur India limited
11.2018 - 6 2021
- KOL management, Medico marketing, Scientific literature analysis, Competitor strategy analysis, Support sales team and Team management, Conducting training Programs, Conducting various scientific Webinars, CMEs, Seminars, Clear Queries About Products of KOLs/Doctors, Team Management
Lead associate R&D Innovation
WNS
06.2021 - 11.2021
- Scientific literature analysis, Providing literature Support/analysis and deriving competitor insights through clinical trials, Gathering scientific and competitive intelligence for consumer healthcare to generate solutions, Conducting detailed secondary searches for identification, analysis and reporting of project-relevant data to derive meaningful/actionable insights, Typical projects include market landscape, company profiling, novel product launches, competitor strategy analysis, scientific literature analysis Execution of short turnaround and long-term projects R&D Innovation, Working in GNPD, DB6 Database, Trail trove, PubMed, CTRI, ClinicalTrials.gov
Ayurveda Advisor
Patanjali Ayurved Limited
03.2017 - 10.2018
- Ayurveda Physician, Making case studies of patients, Organizing health camps, Panchakarma, Agni karma
Education
B.A.M.S - Ayurveda Medicine And Surgery
Patanjali Bhartiya Ayurvigyan evam Anusandhan santshan
M.B.A - Masters In Health Care Management & Hospital Administration
Dr D Y Patail College Pune
M.P.H - Public Health
Sai institute of paramedical & allied science
Skills
- Product development & Management
- Team management & Analytical skills
- Critical thinking & Decision making
- Health Care Development
- Scientific Literature Analysis
- Brand Management
- NPD development and launches
- Experienced In Patient Care
- Medico-Marketing
- NPDs, OTC/Rx Analysis
- ATL & BTL
- Promotions
- Customer Segmentation
- Marketing Analytics
Additional Information
Signature
Locations
- Ghaziabad, 201010, India
- 201010, Ghaziabad, India
Timeline
Senior Marketing executive (Brand Manager)
Dabur India Limited
11.2021 - Current
Lead associate R&D Innovation
WNS
06.2021 - 11.2021
Senior regional health care advisor
Dabur India limited
11.2018 - 6 2021
Ayurveda Advisor
Patanjali Ayurved Limited
03.2017 - 10.2018
B.A.M.S - Ayurveda Medicine And Surgery
Patanjali Bhartiya Ayurvigyan evam Anusandhan santshan
M.B.A - Masters In Health Care Management & Hospital Administration
Dr D Y Patail College Pune
M.P.H - Public Health
Sai institute of paramedical & allied science
Similar Profiles
Pawan KumarPawan Kumar
DGM IT & Digital at Dabur India LimitedDGM IT & Digital at Dabur India Limited
Ram PatroRam Patro
Deputy General Manager- IT & GTM at Dabur India LimitedDeputy General Manager- IT & GTM at Dabur India Limited
Ayush BhardwajAyush Bhardwaj
Customer Service Lead - Modern Trade Supply Chain at Dabur India LimitedCustomer Service Lead - Modern Trade Supply Chain at Dabur India Limited