Bidisha Chatterjee

• Commercialized new product lines by coordinating design, development, and merchandising teams, ensuring market-ready products align with brand strategy and business objectives.
• Developed prototypes and samples from buyer inspirations or tech packs for fast-fashion brands MANGO, ZARA, and TATUUM, reducing development lead time by 15% while ensuring brand alignment.
• Sourced and evaluated innovative materials for seasonal collections, elevating product appeal and aligning with market trends.
• Managed production calendars and coordinated with suppliers for achieving 100% on-time delivery and maintaining quality standards.
• Collaborated with design, sourcing, merchandising, and sales teams to streamline product development and ensure timely delivery.
• Created and maintained line catalogues for multiple brands with accurate specifications, enhancing cross-functional team collaboration.

• Designed & Developed tech gadget product lines for the in-house brand JINGMARK, from concept through to commercialization, aligning with brand identity and market trends.
• Designed and coordinated production of product packaging, optimizing functionality and aesthetics to align with brand requirements.
• Created detailed tech packs for product lines, ensuring accurate specifications for brands BOLINDER, Aunts & Uncles, and WOOLNUT development and production.
• Managed product listings on web shop, ensuring accurate information and compelling visual presentation to enhance customer engagement.

• Designed accessories, including handbags, clutches, and small leather goods, for renowned brands such as Strandbags, Merkberg, and TJ Maxx, implementing processes through all stages of development.
• Created detailed tech packs for product lines to ensure accurate specifications for development and production.
• Coordinated cross-functionally with Product Coordinators, Costing, Sourcing, Washing, and Merchandising teams to transform design concepts into commercially viable products.
• Collaborated with Merchandise Manager on Time & Action calendars to align design timelines with brand and customer requirements.
• Reviewed and approved proto samples, managing overseas follow-ups with buyers to maintain alignment with quality standards.
• Forecasted upcoming trends, shapes, materials, colors, and trims to guide seasonal collections.

Product Development & Category Management

• Trend forecasting, trims/material development, and spec sheet preparation.
• Managed sampling (pattern, PP, proto), seasonal launches, catalogues, and MDM.
• Vendor Management

Cost negotiation, vendor capability assessment, and production follow-up.

• Procurement of materials/packaging and PO management with quality checks.
• Led VM planning and stock allocation across stores.

Analysis

• Market, competitor pricing, sales, and inventory analysis with store audits.

Achievement

• Best Employee Performer of the Year – Khadim India Limited.

• Designed and developed full seasonal collections for Cerruti 1881, Tommy Hilfiger, Pepe Jeans, and Samsonite.
• Developed range architecture for in-house brand BEETLE, ensuring cohesive and market-responsive seasonal collections.
• Created prototypes and pre-production samples, ensuring design quality and technical accuracy throughout development stages.
• Researched market trends, colors, trims, and leather in national and international markets to guide product development.