Bidisha Das
Head - Sales & Marketing
Guwahati
Summary
Results-driven Sales & Marketing Leader with 18+ years of experience in driving revenue growth, strategic partnerships, and brand visibility across OOH media, banking, telecom, and development sectors. Proven expertise in government liaisoning, large-scale campaign execution, and high-value deal closures. Demonstrated success in generating multi-crore business, exceeding targets, and building long-term client relationships across public and private sectors.
Overview
20
20
years of professional experience
Work History
Head - Sales and Marketing
Priya Communication & Media Solutions Pvt Ltd
01.2021 - Current
- Leading OOH advertising sales across railway stations, airports, and premium LED assets in Northeast India.
- Driving integrated marketing campaigns (ATL, BTL, OOH) for government and corporate clients.
- Managing end-to-end business development, including lead generation, pitching, negotiation, and closure.
- Handling government liaisoning, tender submissions, and compliance processes.
- Securing major sponsorship deals and branding mandates.
- Managing and mentoring a high-performing sales team to achieve revenue targets.
- Ensuring timely execution and delivery of campaigns across multiple locations.
- Generated ₹11+ Cr in new business (FY 2025–26) and contributed to ₹30 Cr in total revenue.
- Was awarded 'Employee of the Year 2022' for my contribution to Sales and Marketing.
Sales Manager – Credit Cards & Cross-Sell
HDFC Bank
10.2018 - 12.2020
- Delivered strong performance in credit card, forex, and prepaid product sales.
- Drove cross-selling of CASA, deposits, and loan products through channel optimization.
- Managed team recruitment, training, and performance monitoring.
- Strengthened customer acquisition and retention strategies.
- Achieved the highest FASTag cross-sales in the North-East Region, onboarding over 3,000 FASTags in February to March 2019.
Manager – Projects (Marketing & Events)
Insight Brandcom Private Limited
06.2015 - 10.2018
- Led the execution of large-scale marketing campaigns and flagship events (G Plus, Guwahati Food Awards, Theatre Festival).
- Managed sponsorship sales, brand partnerships, and client servicing.
- Coordinated with vendors, stakeholders, and media partners for seamless execution.
- Handled tender documentation, compliance, and submissions.
- Promoted to Manager of Projects at Insight Broadcom Private Limited in the year 2017, and declared Best Employee of the Year for 2017-18.
Assistant Manager – MIS & Monitoring
Don Bosco Tech Society, Guwahati | Mar 2014 – Jun 2015
05.2014 - 06.2015
- Monitored performance across training centers (quality, infrastructure, branding).
- Developed MIS dashboards for tracking training, placements, and performance metrics.
- Prepared project action plans, budgets, and performance reports.
- Ensured compliance with project guidelines and institutional standards.
Retail MIS Executive
Vodafone Spacetel Limited, Guwahati
11.2012 - 03.2013
- Designed annual operating plans (AOP) based on sales analysis and projections.
- Generated daily, weekly, and monthly MIS reports on sales, targets, and expenses.
- Coordinated with retail teams for sales optimization and retention strategies.
Executive – Customer Service & Quality Assurance
Dishnet Wireless Ltd. (Aircel)
11.2008 - 10.2012
- Managed customer grievance resolution and SLA adherence across the NE region.
- Handled MNP requests, QRC dashboards, and audit coordination.
- Conducted call quality audits, training, and performance calibration.
- Ensured compliance with TRAI regulations and service standards.
Quality Assurance Supervisor
Anjaybee Infotech – Outsourced Call Center- Aircel, Guwahati
01.2008 - 11.2008
- Managed customer grievance resolution and SLA adherence across the NE region.
- Handled MNP requests, QRC dashboards, and audit coordination.
- Conducted call quality audits, training, and performance calibration.
- Ensured compliance with TRAI regulations and service standards.
Customer Support Specialist
Anjaybee Infotect , Outsourced Call Center - Aircel, Guwahati
07.2006 - 08.2007
- Conducted call audits, feedback sessions, and training programs.
- Led team retraining and quality improvement initiatives.
- Ensured adherence to CRM and customer handling standards.
- Promoted as a Quality Assurance Executive – Call Centre, Aircel – Assam Circle, on November 4, 2008.
• Promoted to Quality Assurance Executive from January 9, 2008, to November 3, 2008, at Anjaybee Infotech – an outsourced call center for Aircel.
Promoted to Senior Executive Customer Care on July 1, 2007, while working at Anjaybee Infotech, which works for the cellular brand Aircel.
Education
Bachelor of Science - Geology
Arya Vidyapeeth College, Gauhati University
Guwahati, Assam 04.2001 -
Skills
Revenue Generation & Sales Strategy
OOH Media & Integrated Marketing (ATL/BTL)
Government Liaisoning & Tender Management
Key Account Management & Client Acquisition
Team Leadership & Performance Management
Event Marketing & Execution
Vendor Management & Negotiation
Customer Lifecycle & Service Excellence
MIS, Reporting & Business Analytics
Timeline
Head - Sales and Marketing
Priya Communication & Media Solutions Pvt Ltd
01.2021 - Current
Sales Manager – Credit Cards & Cross-Sell
HDFC Bank
10.2018 - 12.2020
Manager – Projects (Marketing & Events)
Insight Brandcom Private Limited
06.2015 - 10.2018
Assistant Manager – MIS & Monitoring
Don Bosco Tech Society, Guwahati | Mar 2014 – Jun 2015
05.2014 - 06.2015
Retail MIS Executive
Vodafone Spacetel Limited, Guwahati
11.2012 - 03.2013
Executive – Customer Service & Quality Assurance
Dishnet Wireless Ltd. (Aircel)
11.2008 - 10.2012
Quality Assurance Supervisor
Anjaybee Infotech – Outsourced Call Center- Aircel, Guwahati
01.2008 - 11.2008
Customer Support Specialist
Anjaybee Infotect , Outsourced Call Center - Aircel, Guwahati
07.2006 - 08.2007
Bachelor of Science - Geology
Arya Vidyapeeth College, Gauhati University
04.2001 -