BIJU TRISSOKKARAN JOHNY
Kerala
Summary
Friendly, results-oriented professional with over 28 years of sales and marketing experience in competitive industries, skilled in managing sales and merchandising for established retail outlets and franchises for international brands. Driven sales professional with background as Second in Charge. Possess strong leadership skills, demonstrated through effective team management and sales strategy execution. Able to forge lasting client relationships, driving revenue growth. Previous roles resulted in improved sales performance and increased customer satisfaction. Strengths include strategic planning, training development, and negotiation tactics. Industrious sales management professional with several years of experience and enterprising approach to expanding territories, enhancing efficiency and streamlining processes. Focused on strengthening customer retention with service-oriented strategies. Exceptional history of success in developing and deepening sales channels.
Overview
29
29
years of professional experience
Work History
Sales In Charge
ESCON Elevators Pvt.Ltd
Thrissur - Kerala
11.2021 - Current
- Achieve sales targets, organize store operations, supervise staff, control budget, monitor stock levels, handle customer complaints, oversee promotional events, analyze sales reports, and ensure compliance with health and safety guidelines.
- Assisted in leading, managing and motivating a team of sales staff to achieve store targets.
- Developed strategies to increase sales and profitability.
- Provided customers with advice on products, pricing and services.
- Reviewed daily sales reports to identify areas for improvement.
- Trained new employees in customer service standards and product knowledge.
- Monitored stock levels, identified discrepancies and initiated corrective action plans.
- Created monthly schedules for sales staff based on workload forecasts.
- Organised promotional activities such as competitions, displays and special offers to attract new customers.
- Resolved customer complaints in a timely manner by providing appropriate solutions or alternatives.
- Implemented policies and procedures related to retail operations including cash handling, stock control systems and security measures.
- Prepared weekly and monthly sales analysis reports for management review.
Senior Sales Executive
SK Power Solutions WLL
Bahrain
05.2020 - 08.2021
- Managed sales for various brands of power tools, hand tools, and cleaning equipment, including Fimap, JCB, and others.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Identified new business opportunities through research, customer feedback and industry analysis.
- Conducted presentations to potential customers to demonstrate products or services capabilities.
- Analyzed customer data to identify trends in buying behavior, preferences and needs.
- Maintained strong relationships with existing clients by providing prompt responses to inquiries and resolving any issues.
- Negotiated contracts with vendors for the purchase of materials, supplies and services at competitive prices.
- Collaborated with marketing team to develop promotional materials and campaigns for target markets.
- Managed a team of sales representatives by setting goals, providing guidance, monitoring performance and offering coaching as needed.
- Established pricing strategies that maximize profits while remaining competitive in the marketplace.
- Coordinated with production teams to ensure timely delivery of products or services according to customer specifications.
- Monitored competitors' activities in order to maintain current knowledge of market conditions.
- Provided training on product features, benefits and use cases for internal staff members.
- Researched emerging technologies related to the company's products or services.
- Investigated customer complaints regarding product quality or service delivery.
- Expanded new business with implementation of effective networking and sales strategies.
- Negotiated contract terms, conditions and pricing for sales.
- Developed new business opportunities and partnerships.
- Grew brand awareness by increasing market penetration with customer-focused approaches.
Sales Coordinator and Division In Charge
M.H Al Mahroos BSc
Bahrain
01.2015 - 03.2020
- Oversaw sales for Karcher Professional Cleaning Equipment and Home and Garden Products, managed marketing activities, and provided product training.
- Developed and implemented processes to ensure accurate data entry into the customer relationship management system.
- Assisted with budgeting, forecasting and tracking of sales performance against goals.
- Provided administrative support to the sales team including scheduling meetings, preparing presentations and managing email correspondence.
- Planned promotional events such as trade shows and conferences for new products launch or existing product promotion.
- Created pricing strategies in line with company objectives while taking into account competitive pricing strategies.
- Monitored competitors' activities to stay ahead of the competition.
- Performed follow-up calls with customers after each sale was completed.
- Analyzed customer feedback surveys to determine areas where improvements could be made in order to increase satisfaction levels.
- Delivered exemplary customer service and support by remaining poised in most stressful situations.
- Drove sales by effectively up-selling and cross-selling products to maximize profitability.
- Implemented consultative sales techniques to generate revenues and exceed sales targets.
- Used contact management database to effectively qualify prospects for assigned sales representative within assigned territory.
- Researched and capitalized on emerging opportunities to build business and expand customer base.
- Created professional sales presentations and attended retail trade shows to creatively communicate product quality and market comparisons to potential customers.
Sales Executive
M.H Al Mahroos BSc
Bahrain
09.2013 - 01.2015
- Responsible for sales and customer service.
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Identified new potential markets and developed plans for targeting them.
- Trained junior sales staff on techniques for improving customer service experience.
- Developed pricing strategies that maximized profits while remaining competitive in the market.
Outdoor Salesman
Al Mahmood Stores
Bahrain
05.2011 - 09.2013
- Greeted customers and provided information about products and services.
- Developed relationships with key accounts to increase sales volume.
- Demonstrated product features, benefits and use to potential buyers.
- Maintained a current knowledge of market trends and competitive activities in the sales area.
- Researched customer needs and preferences through surveys, interviews, focus groups and other methods.
- Solicited orders from existing customers through phone calls and emails.
- Analyzed customer feedback data to identify areas of improvement in terms of customer service or product offerings.
Merchandiser
Carrefour Hyper Market
Bahrain
09.2008 - 04.2011
- Regularly monitored store shelves to ensure product availability, restocking and rotating merchandise as needed.
- Created merchandising plans based on customer buying habits and trends in the industry.
- Researched new products to determine potential success in assigned stores.
- Organized displays according to company standards and specifications.
- Analyzed inventory levels and made adjustments accordingly for maximum profitability.
- Assisted customers with locating desired items within store locations.
- Provided feedback from customers regarding product selection, display, and pricing.
- Maintained a clean and organized work environment at all times.
Showroom Sales Consultant
Al Mahmood Stores
Bahrain
05.2007 - 09.2008
- Consulted with clients to determine their needs and preferences.
- Assisted customers in selecting items that best suited their needs.
- Greeted customers and provided exceptional customer service.
- Ensured the showroom was kept neat and organized at all times.
- Provided product knowledge, including features, benefits, usage instructions and warranties.
- Maintained inventory of merchandise and restocked shelves as needed.
- Followed up with customers on their purchases to ensure satisfaction.
- Responded promptly to customer inquiries via email or telephone calls.
- Organized special promotions or discounts as part of a larger marketing strategy.
- Prepared reports on sales performance metrics for management review.
- Maintained records related to sales for store management.
Sales & Marketing Executive
J.P Electrical Sound System
Thalore
11.2001 - 04.2007
- Conducted market research to identify customer needs and preferences.
- Analyzed sales data to develop strategies for increasing revenue.
- Established relationships with vendors and suppliers in order to ensure timely delivery of goods at competitive prices.
- Participated in industry-related events to remain current on trends affecting the target market segments.
- Maintained an up-to-date database of customer profiles including contact information and purchase history.
Sales & Marketing Executive
PIONEER REFRIGENERATOR
Chennai
08.1998 - 11.2001
- Provided service and technical support.
- Developed and implemented marketing plans for new product launches.
- Conducted market research to identify customer needs and preferences.
- Organized promotional events such as trade shows, conferences, and seminars.
- Created content for brochures, websites, email campaigns, press releases, and other marketing materials.
- Analyzed sales data to develop strategies for increasing revenue.
- Monitored competitors' activities to stay ahead of the competition.
Sales Executive
S. SRINIVASAN BUILDERS & CONTRACTOR
Chennai
01.1996 - 05.1998
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Attended industry events to build relationships with key contacts in the field.
- Researched industry news and developments to gain insights into customer preferences.
- Negotiated contracts with clients on behalf of the company.
- Generated reports summarizing sales performance metrics and presented findings to management team.
Education
Secondary School Leaving Certificate (SSLC) -
Kerala, India
Electrician Course -
ITI, Kerala, India
Skills
- Sales and Marketing
- Customer Service
- Technical Knowledge
- Project Management
- CRM Software
- Microsoft Office Suite
- Order Management
- Action planning
- Sales team evaluations
- Revenue monitoring
- Staff Management
- Sales Coaching
Personal Information
- Passport Number: X 3697358
- Date of Birth: 03/31/76
- Gender: Male
- Nationality: Indian
- Driving License: Valid until 08/24/25
- Marital Status: Married
Languages
- English, Write, Read, Oral
- Malayalam, Write, Read, Oral
- Hindi, Write, Read, Oral
- Tamil, Oral, Read
Hobbies and Interests
- Listening music
- Playing cricket
- Shuttle bat
- Football
- Cooking
Training
- Technical Sales and Marketing, Castle Franco, Italy, 2014
- Technical Sales and Marketing, Ulm, Germany, 2016
Disclaimer
I hereby confirm that all the information given above is true to my knowledge.
Timeline
Sales In Charge
ESCON Elevators Pvt.Ltd
11.2021 - Current
Senior Sales Executive
SK Power Solutions WLL
05.2020 - 08.2021
Sales Coordinator and Division In Charge
M.H Al Mahroos BSc
01.2015 - 03.2020
Sales Executive
M.H Al Mahroos BSc
09.2013 - 01.2015
Outdoor Salesman
Al Mahmood Stores
05.2011 - 09.2013
Merchandiser
Carrefour Hyper Market
09.2008 - 04.2011
Showroom Sales Consultant
Al Mahmood Stores
05.2007 - 09.2008
Sales & Marketing Executive
J.P Electrical Sound System
11.2001 - 04.2007
Sales & Marketing Executive
PIONEER REFRIGENERATOR
08.1998 - 11.2001
Sales Executive
S. SRINIVASAN BUILDERS & CONTRACTOR
01.1996 - 05.1998
Secondary School Leaving Certificate (SSLC) -
Kerala, India
Electrician Course -
ITI, Kerala, India
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