Summary
Overview
Work History
Education
Skills
References
Accomplishments
Declaration
SYNOPSIS
COMPETENCY MATRIX
PERSONAL DETAILS
Timeline
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Biju R Pillai

Business Unit Head
Kochi

Summary

Dynamic Business Unit Head at Metropolis Healthcare Ltd since December 2019, specializing in revenue planning across B2C and B2B segments. Proven expertise in strategy implementation, infrastructure development, customer management, and Rx generation, with a strong track record in managing large accounts and executing impactful marketing activities. Adept at monitoring receivables and fostering team development while ensuring process efficiency. With over 22 years of experience in the pharmaceutical and diagnostic industries, including roles as Regional Sales Manager at Cipla Ltd and Dr. Reddy’s Lab, a commitment to driving revenue growth through cross-functional collaboration is evident.

Overview

24
24
years of professional experience
1
1
Language

Work History

Business Unit Head

Metropolis Healthcare
Kochi
07.2025 - Current
  • Collaborated closely with Sales team and Operation team to achieve business target of the BU with better Productivity enhancement .Network addition ,new client acquisition and customer relationship developmenent .Strong B2C and B2B bsuiness growth ,Wellness expansion and Specialty growth drive .
  • Streamlined operations for efficiency and cost reduction, leading to increased profitability.
  • Established clear performance metrics for team members that aligned with overarching company goals.
  • Negotiated advantageous contracts with vendors, suppliers, and partners to support business growth while maintaining cost control measures.

Sales Head

Metropolis Healthcare Ltd
12.2019 - Current
  • Working as Sales Head with Metropolis Healthcare Ltd at Cochin (Dec 2019 - Present).Joined as ZSM and got elevated within 6 Months.

Regional Sales Manager

Cipla Ltd
07.2014 - Current
  • Regional Sales Manager in Cipla Ltd for HIV,Gastro and Hepatology brands from July 2014 onwards.
  • Key Deliverables:
  • Customer relationship development
  • Responsible for business development in institution and ensure uniform achievement
  • Brand building through Strategy Implementation and Process
  • Business Planning on month on month
  • Achieving 100% target given by the organization
  • People development through understanding strength and improvement areas and Coaching
  • Team adherence on Values and Systems
  • Building organizational Image and Culture

Regional Sales Manager

Dr.Reddy’s
04.2013 - 07.2014
  • Regional Sales Manager in Dr.Reddy’s for Hepatology Division (Kerala and Tamilnadu) from April 2013 to July 2014.

Area Sales Manager

Dr.Reddy’s Laboratories Ltd
04.2008 - 03.2013
  • Area Sales Manager in Dr.Reddy’s Laboratories Ltd at Trivandrum HQ (April 2008- March 2013) covering Trivandrum ,Quilon, Thiruvalla and Kottayam HQs. Handled various therapy products like Gastro, Ortho, Urology ,Dermatology and Dental during PSR and ASM Role.

Area Sales Manager

Dr.Reddy’s Laboratories Ltd
10.2005 - 03.2008
  • Area sales Manager in Dr.Reddy’s Laboratories Ltd at Thrissur HQ (Oct 2005-March 2008) covering Thrissur, Palakkad, Perinthalmanna, Calicut and Kannur HQs.

Professional Sales Officer

Dr.Reddy’s Laboratories Ltd
05.2002 - 09.2005
  • Worked as Professional Sales Officer in Dr.Reddy’s Laboratories Ltd at Quilon HQ.(May 2002- Sept 2005).

Education

MBA - Marketing

Nehru College of Management
Coimbatore
01.2001

BSc - undefined

St.Thomas College
Kozhenchery
01.1999

Skills

Operating Systems: Windows 2000/XP/Vista

References

Furnished upon request

Accomplishments

  • Achieved all India No.1 PCPM for Razo and was awarded Razo Prince for the Consistent Top PCPM.
  • Achieved All India Top 2 PCPM consistently at Quilon.
  • Many New Brands launched and become Top 5 PCPM in All India.
  • As an ASM out of 4 HQ Three HQ were featuring Top 5 in RAZO PCPM as well as Over all PCPM.(Quilon,Thiruvalla and Kottayam).
  • Achieved Elite Get Delight Award for The Consistent Performance.
  • Achieving full years incentive regularly.
  • Seven of The PSR colleagues have been Elevated into Next Role.
  • Converted Many Gastros For Razo 1000 strips and Beyond 1 Lakh Business through Process adherence of team, relationship Building and strategy implementation.
  • All India No.2 for Entaliv Rx and No.1 in PCPM.
  • Developed strong Relationship with Gastros and Hepatologist of Tamilnadu along with Kerala which helped to Improve the performance of Reviro and Entaliv across HQs.
  • Launched Hepcvir (Sofosbuvir) for Hepatitis C in the niche market. The First year brand achieved 2 Cr sales from Kerala region and become brand leader.
  • All the years the division has shown very good positive growth despite market challenges in the last two years.
  • Established Cipla among the stakeholders in the Gastro therapy by doing patient awareness programs, screening camps, Academic activities and Patient assistant Programs.
  • We have improved Our Market share for most of the brands, especially Hepatitis B portfolio holding more than 70% market share in the region.
  • Developed stable and performing team ,which helped to strengthen relationship with customers ,business increase and strategy implementation.

Declaration

I hereby declare that all the information stated in this RESUME is true to the best of my knowledge and belief till date. I also understand that any discrepancy found, in any of the above statement; will render me liable for cancellation of candidature/ debarment/ Appointment at any stage. (Biju R Pillai) Date:11-02-2023 Place:Cochin

SYNOPSIS

  • An astute and competent BSc MBA graduate, currently associated with Metropolis Healthcare ltd. Possess good knowledge of Market ,customers and business acumen. Building team through people development and strategy implementation for performance orientation. Highly ethical, trustworthy and discreet.
  • Proficient in self adaptation within a dynamic environment.
  • Skilled team member with proven ability to lead and motivate teams to maximize productivity.
  • Dedicated and highly ambitious to achieve personal as well as organizational goals.

COMPETENCY MATRIX

  • Optimistic and ability to lead the Team towards Common Goal.
  • Communication and Influencing.

PERSONAL DETAILS

  • Date of Birth: 25th May, 1979
  • Languages Known: English,Malayalam and Tamil
  • Preferred Location: Kerala
  • Current CTC: 23.00 Lakh

Timeline

Business Unit Head

Metropolis Healthcare
07.2025 - Current

Sales Head

Metropolis Healthcare Ltd
12.2019 - Current

Regional Sales Manager

Cipla Ltd
07.2014 - Current

Regional Sales Manager

Dr.Reddy’s
04.2013 - 07.2014

Area Sales Manager

Dr.Reddy’s Laboratories Ltd
04.2008 - 03.2013

Area Sales Manager

Dr.Reddy’s Laboratories Ltd
10.2005 - 03.2008

Professional Sales Officer

Dr.Reddy’s Laboratories Ltd
05.2002 - 09.2005

BSc - undefined

St.Thomas College

MBA - Marketing

Nehru College of Management
Biju R PillaiBusiness Unit Head