Bilquis Naqvee
Gurgaon
Summary
Dynamic business and communications leader with a proven track record at large corporations, enhancing brand visibility and engagement through strategic communications and digital marketing. Excelled in team management and event execution, boosting BW Healthcare World revenues by 50% and BW People revenues by 30%. Recognised for innovative corporate communications & PR strategies, content management, branding, managing publications, and fostering employee engagement, embodying trustworthiness and critical thinking.
Overview
23
23
years of professional experience
Work History
Business Head - BW People & BW Healthcare World
BW Businessworld
New Delhi
01.2024 - Current
- Develop BW People and BW Healthcare World into leading international HR and healthcare communities, with a strong print and digital presence - The Vision
- Increased IP conference and print magazine revenues of BW Healthcare World and BW People by 50% and 30%, respectively.
- Develop and implement strategies for increasing market share, profitability, revenues, and quality of BW People, and BW Healthcare World IP Events.
- Engage the biggest healthcare institutions, healthcare professionals, govt. agencies for BW Healthcare World community and CHROs, HR associations, HR product & service providers, top HR professionals for BW People community.
- Create quarterly, half-yearly, and yearly business plans for BW People and BW Healthcare World.
- Manage editorial, online, and social media teams to increase circulation, readership for the magazine, page views for the website, and followers on social media platforms.
- Drive, direct, and motivate the teams for both communities to achieve the BW People and BW Healthcare World Vision.
Manager - Corporate Communications I
GMR Group I Delhi International Airport (P) Ltd.
New Delhi
08.2006 - 04.2012
- Image enhancement of DIAL and GMR Group as a reliable, future-oriented brand.
- Brand management and marketing communications for increasing outdoor and indoor brand visibility, creation, and identification of brand display opportunities.
- Coordination with agencies for the development of branding guidelines, brand identity, branding collaterals, and branding materials.
- Publications for passengers (Airport Magazine for passengers, brochures, and information booklets) and a Coffee Table Book chronicling airport construction and development.
- Design, implement, and execute strategies for effective internal communications – employee magazines, newsletters, and planning and executing communication from top management.
- Planning and execution of employee engagement programs – Family Day, family orientation of the airport operations, presentations for inculcating pride, and creating a bond with the airport, and reward and recognition programs.
- Internal and external events at the national and international levels for employees, the airport, and GMR Group – Terminal 3 Foundation Stone Laying Ceremony, New Runway Inauguration, Terminal 3 Inauguration, Hyderabad Airport Inauguration.
- Media relations and media planning for image building and timely information dissemination to masses via print, electronic and social media
- Organize and conduct press conferences and ensuring positive press reporting, agency coordination for the same
- Tie-up with corporates, govt. bodies for effective promotional campaigns
- Sponsorships, exhibitions and participation in conferences and events for enhancing visibility and brand building
- Achievements
- Rated as 'Exceeds Expectations' for exemplary performance for three years in a row.
- Recognized by the CEO for exemplary efforts during the inauguration of Terminal 3 and the 3rd Runway.
- Recognized as “Quality Champion" in 2008 for commendable initiatives for enhancing process orientation in Corporate Communications
- Gold and Silver card holder for two years - amongst top 25 achievers of DIAL for the year 2008-09
- Recognized by MD for exemplary efforts during Foundation Stone Laying Ceremony for Terminal 3 and Hyderabad Airport Inauguration
MarCom I
Bharti Airtel Limited
Bhopal
10.2003 - 11.2005
- Marketing communications and overall brand image building
- Media relations, media planning and product launch campaigns
- Event management, designing and implementation of innovative brand and product promotion strategies
- Lead generation for enhancing sales; monitoring and control of non-financial parameters
- Identified for Six Sigma Black Belt Project on Lead generation
- Designing and implementation of customer loyalty programs, community development programs, liaison with government officials and departments
- Organization and conduct of press conferences and ensuring positive press reporting
- Liaison with print and electronic media personnel for promotional activities and handling of crisis situations
- Enhancing internal communication, reporting, development of effective communications strategies including newsletters; updates through company website
- Heading fifteen-member team (for Jabalpur region in M.P.) for MIS and sales coordination of Sales and Marketing function
- Achievements
- Recognized as “Best Marcom” for highest lead generation and lead convertibility ratio in November 2005
- Newspaper coverage crossed 8,000 cc in M.P. (an all-time high)
- Successfully planned and executed marketing strategies for the launch of Airtel’s services in 5 new towns of Jabalpur region
Associate - Marketing and PR I
Excelsior Institute of Personality Development
Bhopal
08.2002 - 09.2003
- Marketing strategy formulation
- Planning and advertising for institute’s business development and image building
- Conduct outdoor promotion and branding activities
- Plan and produce highly effective experiential marketing events
- Liaison with advertising agencies and newspapers for publicity and promotion
- Liaison with technologists, professionals, and industrialists for placement of students
Research Associate I
Rajiv Gandhi Technological University
Bhopal
02.2002 - 07.2002
- Research for development of curriculum of engineering courses taught by colleges in M.P.
- Discussions and sessions with renowned Scientists and Professors across the nation for developing the curriculum
- Worked for affiliation of 56 engineering colleges of M.P. to the University
- Member - Editorial Board of the University Newsletter
- Convening seminars and workshops for inculcating scientific temper in the general public in collaboration with M.P. Council of Science and Technology
- Member of the coordination committee for “XV M.P. Young Scientist Congress”
Education
Digital Marketing And Analytics Programme (2022) - Digital Marketing
ISB
Hyderabad05.2022
Programme On Strategic Corporate Communications (2011) - Communications
IIM Lucknow
Lucknow03.2011
Certified Internal Quality Auditor - ISO 9001: 2008 QMS - Auditing
Llyod's Register Quality Assurance
New Delhi12.2008
PGD in Management - Marketing Management
Indira Gandhi National Open University (IGNOU)
Bhopal06.2000
Master’s Degree - Economics
Bhopal University
Bhopal06.1999
Bachelor’s Degree - Business Management
Bhopal University
Bhopal06.1997
XII - Physics Chemistry Biology
Kendriya Vidyalaya
Bhopal06.1994
Skills
- Communications Strategy
- Brand Management
- Internal Communications
- Social Media
- Digital Marketing
- PR and Media Relations
- Employee Engagement
- Event Management
- Resourceful, Critical Thinking
- Trustworthy, Team Management
Entrepreneurial Initiatives
1. Riygamya Organics, Gurgaon
Founding Partner (2020-2023)
Riygamya Organics is an agri-business startup focusing on providing organic and chemical free fresh farm produce to the communities living in Gurgaon. Started during the Covid times in 2020, the farm offers a peaceful and safe place to the people living around the farm to pick fresh farm produce and grow their own preferred seasonal vegetables at the rented plots.
2. Café Cheval at Gurgaon Horse Club, Gurgaon
Founding Partner (2021-2022)
Indo-Irish owned Cafe at a Horse Club based on the concept – Hospitality and Horses – a place where people can enjoy the view of horse-riding classes and horses grazing while their meal is being served.
· Creation of concept, identification and mobilization of finance, infrastructure, and human resources
· Site finalization, ideas and map of structure and facilities
· Competition analysis, revenue projections and setting of monthly and quarterly targets
· Creation of digital media strategy - launch and promotion through social media channels
· Effective strategies resulted in more than 300% jump of turnover within a span of three months of operations
Languages
English
Proficient
C2
Hindi
Proficient
C2
Urdu
Intermediate
B1
Interests
Motorbiking, sustainable organic farming, photography
Timeline
Business Head - BW People & BW Healthcare World
BW Businessworld
01.2024 - Current
Manager - Corporate Communications I
GMR Group I Delhi International Airport (P) Ltd.
08.2006 - 04.2012
MarCom I
Bharti Airtel Limited
10.2003 - 11.2005
Associate - Marketing and PR I
Excelsior Institute of Personality Development
08.2002 - 09.2003
Research Associate I
Rajiv Gandhi Technological University
02.2002 - 07.2002
Digital Marketing And Analytics Programme (2022) - Digital Marketing
ISB
Programme On Strategic Corporate Communications (2011) - Communications
IIM Lucknow
Certified Internal Quality Auditor - ISO 9001: 2008 QMS - Auditing
Llyod's Register Quality Assurance
PGD in Management - Marketing Management
Indira Gandhi National Open University (IGNOU)
Master’s Degree - Economics
Bhopal University
Bachelor’s Degree - Business Management
Bhopal University
XII - Physics Chemistry Biology
Kendriya Vidyalaya
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