Bimalendu Tarafdar

18+ years of progressive marketing experience including 10+years in leadership roles with national span of control; delivering sustained business growth across diverse industries such as Food FMCG, Fashion Retail, Auto and Travel & Entertainment. Key expertise includes P&L Management, Consumer Insighting, Brand Strategy, Communication development, Digital Marketing and Innovation. Experienced in strategic and tactical marketing campaigns to drive engagement and sales. Well-versed in both traditional and digital marketing approaches. Successful engagements in the past driving market share growth for the largest brand of TVS Motor Company; championing national roll-out of Ferrero brands in India; driving top-line growth through consumer insight-led innovation for Van Heusen and establishing Brand Marketing function at Wonderla - India’s No#1 Amusement park operator. Experience includes being a core member of leadership teams; building highly competent marketing teams, developing new products & services to resolve business issues driven by strong consumer understanding, managing end-to-end responsibility of launching the same at national level; driving organizational transformation towards consumer centricity and adoption of digital marketing at legacy companies. Extensive exposure to both large multinational corporate as well as small & medium size businesses; with varying management styles ~ professionally managed & promoter managed. Adept at working in an un-structured, highly matrixed & rapid change environment, ability to influence senior leaders as well as line management without formal authority, strong bias for results, detail-oriented while maintaining big-picture perspective, ability to deal with ambiguity and maintain flexibility in a dynamic environment. BE & MBA from premier institutes, top performer across organizations with fast-track career growth.