Binayak Baisakhi

Work History

Publicis Groupe

Bangalore

06.2021 - Current

Researching, developing, and communicating strategic marketing plans to meet brand's goal including maintaining in-depth understanding of industry practices
Measured and evaluated brand digital performance to present weekly/ monthly findings to management. Have contributed to multiple brand performance reviews and increased rebooking for Client by 25%.
Focused on analyzing media plan, creating & optimizing campaign and evolving bid strategies for brands. Making recommendations by overseeing campaigns performance implementing various strategies accordingly
Helped in shaping brand positioning and narrative while targeting proper audience, hence strengthening brand communication with in-depth analysis of competitors, market and economic changes
Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs
Daily bid adjustments by analyzing major metrics in Auction Insights and conversions. Continuous optimizations to achieve Client goal
Rich knowledge to forecast project spending pattern and to monitor results and analyze key Website metrics.
Effective leader with excellent communication, negotiation and relationship building skills

Epsilon, India

Bangalore

06.2017 - 05.2021

Consulted regularly with Production, Account Management, and Technology entities on behalf of clients to ensure successful campaign delivery.
Documented multiple process improvement areas, Root Cause Analysis reports. Maintained process documents for more than 30 accounts.
Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
Evaluated employee skills and knowledge regularly, providing hands-on training and mentoring to individuals with lagging skills
Developed monthly and daily production output plans to deliver on customer service and financial metrics. Assigned daily employee tasks and monitored activity and completion.
Worked with team members to improve performance and implement training updates. Supervised 50+ accounts with help of 42 associates working across shifts to ensure Epsilon's quality management system.
Accumulated experience in developing/executing/automating end-to-end multi-channel campaigns & marketing communication and personalized offer management.
Held several 30-30 and Annual Review meetings with employees to evaluate their monthly/yearly performance and make plans for their personal improvement.

Epsilon, India

Bangalore

10.2015 - 05.2017

Design and build customized campaigns by implementing Free-marker Script, Segmentation, Personalization and conditional data structure based on client requirement
Reduced overall testing hours 20% by using automation skills. Helped inhouse Dev team to understand various requirements and come up with Automation tool.
Implementation of Campaign management process through Unica, Harmony, ExactTarget(SalesForce), Marketo etc. tools for outbound marketing/campaign works.
Execute multicultural campaigns - Standard, A/B testing, Automation, Trigger, Sequence, Real Time, Dynamic, Personalized campaigns. Increased overall performance by 15% by using above strategies.
Facilitated & delivered training sessions being SME for about HTML, Harmony & CMS processes to various teams in live classrooms

Wunderman International

Gurugram

02.2014 - 10.2015

Data Analyst in Digital Media Marketing includes expertise in Technical Support in campaign execution, Data analysis, HTML builds and Quality Assurance in data segregation.
Coordinated in statistical data analysis, design, and information flow. Managed to communicate with Key Stakeholders on weekly basis to understand their needs.
Conducting email campaign setup including email coding and optimizing existing creative, list work, targeting customer by creating viral pages, image hosting, creating of online version web pages, testing, scheduling, and deployment, tracking to provide post deployment records to client for further enhancements
Documented business workflows for stakeholder review. Was responsible to work with team of 5 members to ensure Operations and QA respective builds.

Theorem India

Mysore

07.2012 - 02.2014

Supervised more than 10 subordinates in providing training and getting them onboard to internal process while being POC for all their requirements.
Developed strong communication and organizational skills through working on group projects
Worked with external and internal creative resources to develop effective designs for all emails and supporting landing experiences
Utilize aggressive testing to maximize campaign performance and isolated campaign driver effectiveness
Constant Interaction with required International clients and onshore team regarding management of account.