Binay Kumar Nayak
Email Marketer
Puri
Summary
Senior Campaign Quality Engineer with expertise in Email Marketing. Four years of experience as an integral part of the Campaign Services team. Focus on delivering timely, budget-friendly, error-free solutions that satisfy clients. Proficient in various email deployment strategies including STO, MVT, A/B subject line testing, Persado, and Segmentation. Skilled in developing and executing engaging email marketing campaigns that drive conversions. Utilize data-driven insights to optimize campaign performance and boost ROI. Proven success in enhancing the customer experience through segmentation and personalization techniques.
Overview
3
3
Languages
1
1
Certification
17
17
years of post-secondary education
5
5
years of professional experience
Work History
Email Marketing Specialist
Inevolution
06.2025 - Current
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Decreased churn rate within the subscriber base by designing re-engagement campaigns aimed at dormant recipients.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
- Maximized conversion rates by crafting persuasive landing pages aligned with email marketing campaigns.
- Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
Integration Engineer
Versatiletech
02.2024 - 04.2025
- Reviewed and updated integration strategies in line with evolving business objectives and technology advancements.
- Conducted training sessions for end-users, enhancing their understanding and ability to leverage integrated systems effectively.
- Collaborated with cross-functional teams to analyze system requirements, ensuring seamless integration of new technologies.
- Database cleansing support.
- Experienced in creating Advanced Campaigns i.e., A/B Testing, designing multi-channel & Cross-channel campaigns etc.
- List management and segmentation.
- Quality assurance and testing across various Email platforms.
- Deployment monitoring.
- Inbound email handling.
- Email templates and newsletter creative development.
- Data collection and landing page development.
Campaign Specialist
KENSCIO DIGITAL MARKETING PVT LTD
01.2021 - 02.2024
- Complete execution of email campaigns including planning, development, deployment, testing, and reporting.
- Planning project timelines, managing milestones, and executing projects under tight deadlines.
- Have thorough knowledge of loyalty campaigns.
- Have thorough knowledge of building the customer life cycle using programs.
- Good at Building both Static and Dynamic (Personalized) campaigns.
- Have through knowledge of SMS campaigns.
- Good knowledge on HTML, CSS.
- Have thorough knowledge of working with create Email campaigns, Data validation, Segmentation Builder and Automations.
- Monitored campaigns to enforce adherence with agreed timeframes, budgets and requirements.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Tools Working: Mapp Engage, Mapp Empower,Mail Trail,Xeno,Sinch engage and Onextel.
- Enhanced campaign effectiveness by collaborating closely with design, product, and analytics teams.
- Implemented A/B testing methodologies for continuous optimization of campaign elements.
Education
B.TECH - Electronics and Communication Engineering
GITA(BPUT)
Bhubaneswar, Odisha 04.2001 - 01.2018
Skills
Html
Certification
Mapp Digital (Basic and Advanced)
Personal Traits
- A quick Learner.
- Initiative.
- Adaptive to corporate technology changes.
- A strong attention to details.
- An enthusiastic team player.
Timeline
Email Marketing Specialist
Inevolution
06.2025 - Current
Integration Engineer
Versatiletech
02.2024 - 04.2025
Campaign Specialist
KENSCIO DIGITAL MARKETING PVT LTD
01.2021 - 02.2024
B.TECH - Electronics and Communication Engineering
GITA(BPUT)
04.2001 - 01.2018