Bindu Mani

• Managing and mentoring the team of graphic designers, copywriters and web designers.
• Contributed to creative process through original ideas and inspiration.
• Revamped work strategies and processes to accomplish agency objectives while switching to remote working.
• In charge of design direction, campaign planning, account management and overall quality of agency output for print, social media, video and web.
• Clients include Tata Coffee, Cisco Launch Pad, Mahindra Holidays, Happilo, Oishi, Polar Bear, Bhima Jewellery, Tru Millet, Innisfree House School.

• Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
• Developed creative design for branding, book design and learning materials
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Prepared strategies and proposed concepts for client approval.
• Clients include Epsilon, Juel (a subsidiary of Chemanoor Jewellers, Taaqademy

- Set up and managed the internal design dept. of the organization

- In charge of aligning all aspects of the company’s visual communication with the brand identity including website, marketing material, presentations and facilitator profiles for all global offices

- Role included managing and overseeing the design, print production and local/global delivery of all training material made for clients such as job aids, workbooks, activities and posters

- Training material designed for clients include Cisco, Coca-Cola, Amadeus, Lufthansa, Novartis, SAP, Goldman Sachs, GM, Schneider Electric, Bosch, PWC, Swiss Re

Highlights:

• Attended one of the first Accelerated Learning certification programs conducted in India and facilitated by Tom Meier, Director at The Center for Accelerated Learning. This experience led to a deeper understanding of activity based, learner driven instructional design with an emphasis on designing programs and material that are immersive, interactive and effective.

- Ideation, conceptualization, and execution of internal and external communication such as posters, flyers, logos, mailers, newsletters, brochures and event backdrops, standees and wall graphics. Design and execution of corporate identity collateral.

- Responsibilities include client interaction and servicing as well supervising junior team members

- Designed for clients such as MindTree and Microsoft

- Often executed multiple functions including client servicing, marketing strategist, visualizer, graphic designer and copywriter as well as interacting with vendors, planning and directing photo shoots and overseeing print production

- Have consulted for Indian and international companies from diverse sectors such as Real Estate, IT, BPO, Travel, Entertainment, Retail, Education, Hospitality/Food, Banking and Finance

- Clients include Epsilon, BNP Paribas, Oracle, Space Camp India (affiliated to US Space & Rocket Center and NASA), C2C Consulting & Training, BCIL (eco builder), Ojas Venture Capital, Quetzel, Thermal and a Quarter

- Developed creative designs for Branding, Environmental Graphics, Outdoor and Print Advertising, Print Collateral such as flyers, brochures and posters and Wix Web Design

- Conceptualized and designed ads and marketing collateral

- Worked with brands such as 3M, Epson Printers, Saahas and Ramana’s restaurant

- Self motivated and went beyond the expectations of the role. Learnt more of the print and production process and began preparing artwork for pre-press

- Design of internal communication, corporate gifts and merchandise, online banners, mailers, DMs and other promotional material

- Design and concept of wallpapers and screensavers, including promotional material for the STAR TV network, to contribute content for the Downloads Section of the portal

- Motivated to learn new skills and showed initiative by researching and learning how to create active desktop wallpapers, design Winamp skins and then training other members of the team. This lead to more varied content offerings on the Download section of the portal