Bindu varma
Summary
Experienced digital marketing professional with a strong track record of leading dynamic teams and executing high-impact campaigns in diverse global markets. Proven expertise in strategizing and planning innovative campaigns that consistently surpass performance objectives. Adept at identifying trends and adapting to industry shifts to stay ahead of the curve. Recognized for exceptional communication, organizational skills, and a collaborative approach to achieving organizational goals.
Overview
2025
2025
years of professional experience
Work History
Senior Digital Marketing Specialist
Vodafone Idea
- Demonstrated proficiency in media planning, strategy, and execution, seamlessly managing the day-to-day operations of, Ads, Apple Search ads & Bing ads accounts
- Implemented effective email marketing campaigns for higher open and click-through rates, resulting in increased customer engagement.
- Managed multiple social media platforms, boosting brand visibility and audience engagement.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
Digital Marketing Executive
Vodafone Idea
02.2020 - 10.2024
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Education
Professional Diploma in Digital Marketing -
NMIMS Institute of Management Studies
Mumbai, India02-2022
MBA - Marketing
RAJEEV GANDHI COLLEGE MANAGMENT STUDIES
Mumbai01-2019
Bachelor of Science - Bachelors of Plain Science
SNDT COLLEGE UNVERSITY OF MUMBAI
CST01-2014
Skills
- Analytics Skill Market Research Customer Relationship Client Servicing
- Strategic Planning Campaign Management Problem Solving Time Management
- English Hindi MarathiLanguage Malayalam
- Merkle Sokrati l Dentsu Aegis
Timeline
Digital Marketing Executive
Vodafone Idea
02.2020 - 10.2024
Senior Digital Marketing Specialist
Vodafone Idea
Professional Diploma in Digital Marketing -
NMIMS Institute of Management Studies
MBA - Marketing
RAJEEV GANDHI COLLEGE MANAGMENT STUDIES
Bachelor of Science - Bachelors of Plain Science
SNDT COLLEGE UNVERSITY OF MUMBAI
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