BINDU RATHORE

• Led a worldwide team comprising sales, solution, and customer success managers, driving profitable growth and meeting revenue targets at a growth rate of 30% per annum. .
• Devised and executed a global marketing strategy that perfectly aligned with key business objectives, resulting in a remarkable 60% increase in inbound marketing contribution to revenue. Elevated MQL to SQL by 50% and SQL's leads to paid account at a conversion rate of 60%.
• Devised growth strategies to meet sales goals from new and existing customers. Achieved a 207% increase in Referral and Partner Revenue within a year.
• Implemented a system and refined processes to successfully transition free trial accounts into paid subscriptions, resulting in a notable 12% enhancement in the conversion rate from trial to paid account
• .Developed a Go-To-Market (GTM) strategy aimed at generating over 3000 sales qualified inbound marketing leads annually, contributing to the achievement of revenue targets.
• Spearheaded cross-functional initiatives across -Sales, Marketing, Customer Support, Onboarding, Product development, MIS-BI departments.
• Launched new products including Hosted desktop, Cyber security ,Public and Private cloud with the help on Outbound team. Initiated Outreach and generated revenue for new product lines in both USA and India.
• Conducted a thorough review of the customer journey on the website, performed behavioral analysis, analyzed customer interactions with services, identified latent customer needs, and implemented enhancements to enhance customer satisfaction. This effort resulted in achieving a new Net Promoter Score (NPS) of 65%, surpassing the industry average.
• Enlarged the marketing team by recruiting more than 50 marketing professionals,simultaneously reducing personnel costs by approximately 30% while enhancing productivity in sub departments such as Market Research, MIS, Analytics, Creative, Content, SEO, PPC, Email, and Social Media Marketing.
• Conducted comprehensive market research and analysis for various product lines including Public Cloud, hosted Desktop, SIEM, Cybersecurity, and Backup as a Service. This involved identifying market trends, understanding customer requirements, and assessing the competitive landscape. I utilized Gartner research reports and analyst recommendations to formulate an effective go-to-market (GTM) strategy..
• Define the brand positioning and messaging for the Ace Cloud and its different product lines. Involved in Logo revamp, website revamp, corporate identity , Collaterals design, Event planning and participation. Amplified awareness of the Ace Cloud hosting brand by an impressive 45%.
• Managed a team of 20+ direct reports and 108 indirect reports. Established objectives (OKRs) and performance management systems for the entire team. Led performance evaluations, appraisal processes, succession planning, and new hiring.
• Facilitated diverse training initiatives encompassing sales, outreach, objection handling, SEO, Google Studio G4, landing page analysis, and Prevention of Sexual Harassment (POSH) training.
• Created more than 40 SOP's for marketing team and 10+ SOP for Customer success.
• Developed and oversaw a marketing budget totaling 6 crores, which included allocating 2.5 crores for paid campaigns with a payback period of 3.5 months. Strategically allocated budgets for each campaign outlined in the marketing plan.
• Manged Marketing spend on tools including SEMRUSH, Calendaly , Ahref, Screaming frog, Nitropack and Zoho CRM.Reduced the Marketing software costs by 30%
• Managing overall P&L, Growth & EBITDA with a 30%- 40% growth rate YOY.
  
  
  
  
  
  
  
  

• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Formed strategic partnerships and connected with potential clients to drive business development.
• Evaluated company documentation to verify alignment with regulatory requirements.
• Assisted with sales and marketing strategies to foster achievement of revenue goals.
• Established departmental performance goals and provided feedback for underperforming areas.
• Oversaw supply chain functions to verify inventory levels and budget adherence.
• Monitored expenditures to mitigate risk of overages.

• I was the founding member of Ascent Technology , a singapore headquartered award financial technology firm.
• Spear headed both sales and marketing for technology products in MENA ( Middle East and North Africa)
• Organized Fintech Events, traded Shows across GCC for market penetration and product awareness
• Interacted with customers to establish strong rapport and enduring relationships, particularly within Banks and NBFCs in the Middle East, focusing on C-level executives and key decision makers.
• I held the responsibility of expanding outbound and Go-To-Market (GTM) channels, encompassing Account-Based Calling campaigns, email campaigns, partner collaborations, events, LinkedIn, as well as SEO and PPC campaigns.
• I managed the complete sales lifecycle, which included tender bidding, arranging meetings, delivering pre-sales presentations, conducting product demonstrations, and successfully closing RFPs.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols both in Dubai (UAE) and in Hyderabad and Mumbai.
• Generated new sales leads to achieve and exceed monthly sales goals using both inbound and outbound lead generation strategies

Impact-

• Ascent received recognition from Economic Times India for its groundbreaking most innovative financial technology products. Additionally, we successfully cultivated a pipeline valued at 10 million USD and secured 12 new banking clients from both GCC and India.

• Oversaw branding campaigns and event marketing initiatives across various mediums including print, video, web, and social media, employing digital media strategies.
• Developed and executed the overall digital marketing strategy for webtotal and its clients for lead generation and brand promotion
• Lead a team of 20+ marketing professionals , including designers, developers, content writers, SEO and PPC campaign managers .
• Designed and executed social media presence and generated leads through facebook and linked marketing campaigns
• Build and managed eCommerce websites and generated business for ecommerce website by local seo promotion and email marketing, goggle paid marketing.
• Monitored and analyzed campaign performance to optimize the campaigns and reduce the pay back period

Managed to build, develop and promote the Online e Commerce product called "Mart-jack " to national and International Clients.

• Involved in product development &product marketing for ecom sales
• I was instrumental in developing India's first ecom solution provider

• Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
• Developed and executed go-to-market plans and facilitated internal organizational readiness.
• Supported marketing programs and campaigns with content and messaging to drive demand.
• Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Served as focal point for all customer input and market intelligence for product improvements.
• Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
• Drove marketing initiatives to increase product visibility and market performance.
• Offered pricing and feature recommendations to management and cross-functional teams.