Binitha Babu
Bangalore
Summary
Experienced digital marketing specialist with a proven track record of managing and optimizing campaigns on Google, Amazon, and social media platforms. Proficient in strategic planning, execution, analytics, and account management to increase revenue and enhance conversions. Results-driven professional dedicated to driving growth and achieving measurable success in the digital marketing space.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Ad Performance Manager
Amazon.com
12.2024 - Current
- Managing entertainment accounts for major advertisers including Starz, BET+, Crunchyroll, HBO, and Discovery.
- Monitored campaign performance to meet client goals such as subscriptions and cost per acquisition.
- Ensured full budget utilization while maintaining performance, identifying upsell opportunities to increase Amazon Ad revenue.
Account Manager
Amazon.com
05.2022 - 11.2023
- Managed and optimized Amazon sponsored ads campaigns across multiple categories
- Maximized campaign budget utilization while maintaining performance
- Built strong relationships with stakeholders to ensure successful campaign execution
- Maintained client satisfaction through clear timelines and proactive communication
- Stay up to date with the latest trends and best practices in Amazon Advertising and e-commerce
Digital Marketing Manager
SocialPulsar Inc
06.2021 - 10.2021
- Managed paid campaigns across Google Ads, Facebook, Instagram, and LinkedIn with a $43K monthly budget, generating $52K in revenue
- Implemented real-time spend reporting, improving ROI by 20%
- Conducted A/B testing, boosting landing page conversions by 250%
- Collaborated with content, design, and technical teams on creatives and landing pages
- Worked closely with clients to align ad copy with product positioning, maintaining 94%+ client satisfaction
Senior Search Optimizer
NetApp Inc
01.2021 - 06.2021
- Led in-house search campaigns on Google Ads to meet marketing and business goals
- Managed bid strategies, campaign launches, and account updates
- Collaborated with Google team on bidding structure, search query optimization, and account setup
- Advised content and digital teams on copy and landing page optimization for conversions and quality scores
Business Process Svcs Specialist
Accenture Solutions Private
08.2019 - 03.2020
- Managed content deployment and quality control on Umbraco CMS.
- Analyzed competitor pricing, inventory, and positioning in the training marketplace.
- Collaborated with creative teams to design landing pages and display ads for digital campaigns.
- Worked with developers to identify issues and implement website improvements
Digital Marketing Manager
NetConnect Digital Agency
02.2018 - 01.2019
- Created digital strategy proposals for online marketing and social media prospects.
- Developed and executed lead-generation strategies for multiple U.S. SMBs.
- Managed a $70K/month digital marketing project, overseeing ad budgets and optimizing landing pages for conversions.
- Delivered comprehensive analytics reports covering trends, engagement, growth, and ROI.
Online Media Specialist
Gr8 Services
12.2013 - 01.2017
- Planned and executed paid campaigns across Google Ads, Facebook, Instagram, YouTube, LinkedIn, and other platforms
- Managed PPC campaigns for clients such as Dunlop MEA, Damac Properties, Cocoona Clinic, Landmark Hotels, and more.
- Conducted competitive research and benchmarking to align with audience and business goals.
- Managed SEO projects with expertise in both On-page and Off-page optimization.
- Handled SEO for brands like Sumitomo Rubber, Cocoona Clinic, Landmark Hotels, and achieved top 10 Google rankings for 70% of clients.
- Created and optimized Google My Business (GMB) listings for all SEO clients.
- Managed social media campaigns for brands including Little Bangkok, Qarez Deal, and Belevari Marine.
- Led eCommerce campaign strategy for a fashion retail website.
- Monitored user engagement to ensure alignment with brand messaging and tone.
Digital Media Executive
Global Media Insight
02.2012 - 06.2013
- Managed SEO projects and optimized websites per SEO standards.
- Led a team handling Off-page SEO activities like directory/article submissions, blogging, bookmarking, and SMO.
- Analyzed PPC project scope, strategy, planning, and cost estimates.
- Supervised Google Ads and Facebook campaigns with budgets ranging from AED 20,000 to AED 50,000.
- Managed ad campaigns for major clients including Nestlé (Nido, Dessert Solutions, Eat Right), Tiffany, and Noor.
- Oversaw social media for Nestlé on YouTube, Facebook, G+, and Pinterest.
- Handled SEO and press release campaigns for clients such as Nestlé, GEMS Education, Philips, Powerhouse Real Estate, Korean Acupuncture, Hairclinic, German rent a Car etc
- Boosted Nestlé’s brand visibility and achieved high ROI through Google Ads, SEO, and Facebook campaigns.
- Achieved first-page Google rankings for websites of Nestlé, Philips, GEMS Education, GRAC, and others.
- Successfully managed Facebook ad campaigns for key Nestlé brands(Dessert Solution, Nido) significantly growing their follower base.
Business Analyst – Account Coordinator
Boonze Media Solutions
09.2008 - 01.2012
- Managed geo and non-geo targeted PPC campaigns with manual bidding on Google Ads, Yahoo!, and MSN
- Analyzed PPC project scope, promotional strategies, timelines, and cost estimates
- Developed automated scripts for generating daily, weekly, monthly, and on-demand reports
- Oversaw affiliate marketing across search engines while maintaining strong client relationships.
- Collaborated with Matchcraft Inc., the largest U.S. ad-selling company.
- Worked on top global portal websites including IAC, Truvo, Yellow Pages, and Sherman Travels.
- Managed high-budget PPC campaigns ($200K/month) across Google Ads, Yahoo!, and MSN for 25+ major clients.
- Played a key role in PPC strategy analysis in partnership with the Kelsey Group
- Successfully managed campaigns covering over 2,000 U.S. business categories
Education
Master of Science - Computer Communications
Bharathiar University
12.2008
Bachelor of Computer Applications - undefined
Bharathiar University
12.2006
Skills
- PPC campaign management
- Social media engagement
- Market competition analysis
- Amazon advertising management
- Proficient in Amazon DSP
- Performance analytics expertise
- Social media marketing proficiency
- SEO strategy development
Certification
- Google Ad words Individual Certified Professional
- Google Analytics Certification
- The Fundamentals of Digital Marketing certification
- Digital Analytics Implementation course by Himanshu Sharma
- Accelerated Certificate in Web Component Development Using Java Technologies
Languages
English
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Tamil
Intermediate (B1)
Malayalam
Bilingual or Proficient (C2)
Timeline
Ad Performance Manager
Amazon.com
12.2024 - Current
Account Manager
Amazon.com
05.2022 - 11.2023
Digital Marketing Manager
SocialPulsar Inc
06.2021 - 10.2021
Senior Search Optimizer
NetApp Inc
01.2021 - 06.2021
Business Process Svcs Specialist
Accenture Solutions Private
08.2019 - 03.2020
Digital Marketing Manager
NetConnect Digital Agency
02.2018 - 01.2019
Online Media Specialist
Gr8 Services
12.2013 - 01.2017
Digital Media Executive
Global Media Insight
02.2012 - 06.2013
Business Analyst – Account Coordinator
Boonze Media Solutions
09.2008 - 01.2012
Bachelor of Computer Applications - undefined
Bharathiar University
Master of Science - Computer Communications
Bharathiar University
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