BINNY GUPTA

Content Writing: Produced a wide range of content, including senior leader profiles, press releases, external and internal newsletters, and marketing collateral. Led the creation of compelling social media and advertising campaign content to drive brand engagement.

Public Relations: Played a key role in storytelling and media interactions, enhancing brand visibility. Crafted impactful press releases that garnered significant media attention and effectively communicated company milestones.

Event Management: Managed logistics, event coordination, and hosting for company events, ensuring seamless execution. Successfully delivered high-impact events that elevated the company’s presence.

Strategic Communication: Developed strategy presentations for senior leaders, including communication policy frameworks, driving internal alignment and effective external communication strategies.

Clientele Handled:

• StayVista – Largest chain of Luxury Home Villas (Mumbai),
• DY Patil Hospital (Pune),
• DY Patil Institute (Pune),
• Pinnacle Group – Real estate (Pune),
• Upasana Kamineni – Apollo Foundation,
• Actor Ram Charan's wife,
• Torrent Pharma (Ahd)

Clientele Handled:

• Nanavati Super Specialty Hospital (Mumbai),
• Surya Hospital (Mumbai),
• Data Ignenious Global Limited (Delhi),
• Jupiter Hospital (Pune),
• Manipal Hospital (Delhi),
• BLK Hospital (Delhi),
• Dr Archana Dhawan (Delhi),
• Kidzprenuer (Kids Entrepreneur startup) (Delhi),
• Himanshu Jha (Author) (Delhi)

• Managed and handled press conference of IEEMA an exhibition on Energy Distribution
• Managed and handled entire PR and event activities for the Startup “Togetherforher” which deals into maternity healthcare
• Press Launch of “Green Hackathon” an event organized by US Consulate and Learning Links in IIT Powai
• Event planning/ promotions and BTL initiatives for the Manubhai jewelers which is in Borivali for their annual function
• PR / advertising and BTL initiative for the International Client Il-Tempio olive oil (Italy based client) and Heracles olive oil (Cyprus)
• CSR and promotional Initiative for a Real Estate Development client on the eve of World Earth Day for the school children’s
• City Tour, Music launch and Film Launch for the film “Enemmy” which was released on 21st June 2012
• Coverages about the film in all the leading new papers
• Press Launch for the boutique opening by Shruti Sheth daughter of Sheth Developers by leading Bollywood star “Chitrangada Singh”
• As a client servicing for the Digital revamping of Pune based developer “Naik Navare” and Hotel “Seasons”.

Clientele Handled:

• The Westin Mumbai Garden City,
• Romedy Now

• Develop, implement, and manage the website of the company
• Liaising closely with the sales and marketing team to leverage synergies and exchange knowledge and best practices
• Branding initiatives like T-Shirt for employees, caps, corporate stationery, corporate brochure, Corporate AV, Presentations
• Conduction CSR initiatives like Blood Donation Drive, Clothes donation drive
• Identifying news stories for publicity garner information on these projects internally and provide the necessary approved detailed briefings to the PR agency
• Manage media planning, event management and public relations
• Liaising with vendors, designers, and freelancers
• Be a trusted communications adviser for senior leadership, working closely with the CMO, CEO and CHRO
• Co-ordinating with the HR team for the employee engagement activities.

Clientele Handled:

• Omkar Realtors & Builders,
• Hinduja Hospital,
• Bajaj Allianz Insurance

• Manage media planning, event management and public relations for the company
• Directly manage media inquiries and interview requests
• Create content for press releases, backgrounders and spokesperson talking points
• Looking after the content of the month newsletter
• Promoted company brand through press trade show and media outreach initiatives
• Maintained and updated company website content
• Special Attainment: Managed and executed the first seminar organized by CARE Ratings named CDMS
• Veterans from the Industry attended this conference, followed by good Media Presence
• The first event was very well covered in Top Pink papers and Electronic Channels.

• Responsible for organizing press conference & creatives
• Responsible for Brochure, merchandising & website designing
• Managed creatives like Brochures, leaflets
• Participating and creating BTL Initiatives and exhibitions
• Managing the interaction with media via exhibitions
• Responsible for organizing creatives like Brochures, leaflets, corporate identity, website designing, participating in exhibitions
• Creating Brand presence and corporate identity by participating in exhibitions.

• Manage website management, event management and public relations for the company
• Handled Branding initiatives of AFL
• Handled Advertising in print, trade magazines, OOH of AFL
• Looking after the content of the month newsletter
• Coordinating with graphic designer for website and creatives.

• Manage media planning, event management and public relations
• Launched the e-newsletter and started with employee engagements activities
• Special Attainments: Prepared and managed PR Manual for WWIL.

• Attainments: Single handedly did the press launch of UFO going 500 cinemas with film launch of Jan-e-man
• ATL initiatives
• Website development
• Co-ordinating with the PR and Advertising agency.

Clientele Handled: Key clients included

• KSL & Industries Ltd.,
• Bank of Rajasthan (BoR),
• Eskay K’nit India Ltd.(EKIL),
• Jayabharat Textiles & Realty Ltd.,
• Krishna Knitwear,
• Radha Madhav Corporation Ltd.,
• Nutek India Limited

Attainments: Single handedly handled IPO of Radha Madhav Corporation Ltd.

Clientele Handled: Serviced Major Accounts like

• Birla Sunlife Insurance,
• Birla Sunlife Mutual Fund,
• UTV (Rang De Basanti, The Namesake)
• Asian Venture Forum

IPO’s:

• NTPC (National Thermal Power Corporation),
• Saksoft,
• Gokaldas Exports,
• Shringar Cinemas,
• UTV,
• IVRCL Infrastructures & Projects Ltd,
• Ramrupai Balaji Steels Limited,
• Vivimed Labs Ltd,
• SPL Industries Ltd

Attainments: Won the Award for the Concept PR Team by Birla Sunlife Insurance for positioning them No.1 according to the Cirrus Reports.