Binny Thomas
Marketing Professional
Bengaluru,KA
Summary
A seasoned professional with more than a decade of pioneering experience and year-on-year success in achieving revenue and business growth objectives; Activations and Branding Expert.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Founding Team Member
Furrl
Bangalore
08.2022 - 11.2022
- Market research to map out the independent D2C brand ecosystem in fashion, lifestyle, and beauty and identify target brands
- Managed a exhaustive list of 1000+ brands across Fashion, Lifestyle and home decor category
- Onboarded more than 50 brands within a short span of two months, brands specifically with shopify integration
- Set up process for logistics, onboarded Delhivery as logistics partner for Pan India, negotiated rates.
Head
DGM BTL Activations, Nova IVF Fertility
11.2020 - 08.2022
- Started BTL team at Nova, mentored and hired 22 BTL managers Pan India
- Media planning for offline and online for year
- Branding for all new centers, total of 58 centers were managed for any branding support.
- Adhering to center launch timelines, managing branding activities within budgeted plan.
- Developed vendors Pan India for quick and cost effective execution off all branding requirements.
- Planned and implemented more than 100 BTL camps monthly Pan India
- Generated leads from these BTL camps which lead to increase in OPD's and Cycles
- Regular monitoring, training call center excutives, call monitoring lead increase number of footfalls.
- Penetrated in tier 2&3 markets, cities like Gorakhpur, Dehradun, Lucknow, Alipur, Coimbatore, Pallakad, salem, hosur, started responding through BTL activations., BTL activations for South India
Co Founder
Streetwall India Pvt.Ltd
Gwalior
01.2020 - 11.2020
- Developed Led led OOH solutions for North India.
- Targeted malls across Gwalior, bhopal and Delhi.
- Set up. Led Wall and posters.
- Generated revenue through Advertisements.
Zonal Head - Branding & Activations
Cloudnine Group of Hospitals
04.2017 - 12.2019
- Planned and managed Branding and activations requirements for Pan India.
- Played active role in creating brand manual for the group.
- Developed all in house designs for branding requirements.
- Created branding manuel for all up coming new Cloudnine hospitals.
- Did periodic brand audits to keep a tab on all branding initiatives and check the current status of branding Pan India.
- Closely collaborated with the design agency.
- All major activations like Mothers Day, Teachers Day , World Neonatology day, were planned, at all centers, various activities were conducted to engage.
- Managed Inhouse radio.
- Generated revenue through SOH management at all cloudnine centers.
Brand Manager
Cloudnine Group of Hospitals
09.2013 - 03.2017
- Managed brand Cloudnine
- BTL planning and Implementation Pan India
- Planned Branding of new and existing centers Pan India, managed Center launch in new cities
- Prepared launch plans for new centers
- Media planning for new centers Pan India, both traditional and Digital media
- Organized one of its kind “mumma mia” carnival for Kids and parents, which generated buzz across Bangalore
- Created the largest mom and kid selfie, which was published in “Limca book of records”
- All new center branding was managed and planned by me, did recce of new center planned for the entire look and feel of the center, signage's, branding
- BTL/ATL activations for the new center
- Initiated BTL activations for fertility division across south and North India
Regional Manager
MakeMyTrip.com
12.2010 - 09.2013
- Head BTL activations and Branding for South India.
- Generated leads and revenue for holiday business for south India.
- Managed 18 MMT franchisee in South India.
- Brading activities for all new and existing centers.
- Internal&External signage design, costing and budgeting.
- Media planning for south region on quarterly basis.
- Designed and managed stalls at various trade fairs like IITM, TTF, won the best stall award 2012.
- Part of team which managed Hyderabad Sunrisers campaign, IPL team 2013, Supervised brand advertisement shoot, stadium branding, facilitating online IPL quiz winners, managed all offline activations for IPL 2013 at Hyderabad.
Unit Marketing Head
Lifestyle International
Mumbai
01.2008 - 10.2010
- BTL head for two Mumbai Lifestyle centers Inorbit Mall (Malad) and Oberai Mall (Goregoan)
- Revenue generation through BTL promotions and events; oversaw daily marketing activities and prepared related reports
- Organized successful fashion shows in collaboration with the mall management
- Planned and implemented “Jewel Fest” in the mall premises to boost sales in LS department
- Planned first of its kind cross promotion with Yamaha motors, brand new 2 Yamaha FZ bikes(newly launched) bikes was Giveaway as Lucky draw, shop more that 5K for eligibility, lead to increase of 20% in ticket size.
Education
MBA - Marketing
IBSAR -Pune University
Mumbai 01.2006 - 01.2008
B.Com(Hons) - Business Finance&Economics, Business Finance & Economics
Jai Narain Vyas University
Jodhpur, RJ 01.2003 - 01.2006
Skills
Activations
undefinedCertification
Digital Marketing For Business Growth - Indian Institute of Management, Bangalore
Timeline
Founding Team Member
Furrl
08.2022 - 11.2022
Head
DGM BTL Activations, Nova IVF Fertility
11.2020 - 08.2022
Digital Marketing For Business Growth - Indian Institute of Management, Bangalore
06-2020
Co Founder
Streetwall India Pvt.Ltd
01.2020 - 11.2020
Zonal Head - Branding & Activations
Cloudnine Group of Hospitals
04.2017 - 12.2019
Brand Manager
Cloudnine Group of Hospitals
09.2013 - 03.2017
Regional Manager
MakeMyTrip.com
12.2010 - 09.2013
Unit Marketing Head
Lifestyle International
01.2008 - 10.2010
MBA - Marketing
IBSAR -Pune University
01.2006 - 01.2008
B.Com(Hons) - Business Finance&Economics, Business Finance & Economics
Jai Narain Vyas University
01.2003 - 01.2006
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