Binu George

Oversee all B2C warehousing and distribution activities, complying with environmental legislation, health, security and safety requirements. Manpower recruitment and deployment, manage team of 1200 employees, including 3 Assistant Manager, 7 Executives, 140 Supervisors & DEO’s. Coordinate with Reliance DC Head for supporting retail business, monitor and control the Inventory of 62L with a value of 480Cr, with an additional role of 3PL Operations - Key Account Manager for Reliance Ajio NDC -Tumkur.

Key Accomplishments:

· Manpower recruitment, deployment based on monthly requirement, training and ensure the employees are meeting the target within 7 days of deployment, controlled attrition and absenteeism, monthly performance review meeting with 4PL vendor management.

· Ensured all customer Metrics are achieved as per agreed SLA, achieved 3 quarters Q1, Q2 & Q3 FY-22-23, D0 performance 99.25% against the targeted RRA of 99%.

· Handling B2C Ecommerce operations for Reliance Ajio in SAP system, Inbound, Inventory, Outbound and Returns within agreed SLA.

· Ensured all customer orders to be dispatched OTIF with in 24Hrs, achieved over all fill rate of 99.77% for last 11 months. Recommended new picking algorithm and implemented the same to reduce pick path.

· Submitted last 3 Quarters SLA Sign off to Corporate HO and got released all billing claim Invoices payment from the client within 20 days for every month. 100% Quality assurance in customer service,review and feedback.

· Achieved DC throughput target 100% consistently for the last 2 months with improvement in IPP and best practices.

Landmark had built Mega DC facility in JAFZA, Dubai, UAE as the backbone of their supply chain functions fully equipped with automated material handling systems, GOH (Garments on Hanger) GTP (Goods to Person) ASRS (Automated Storage and Retrieval System) Handled entire DC operations in Mega DC - Inbound Operations, VAS activity, Inventory management, oversee all Picking, Ecommerce and Outbound operations. Mega DC facility is functioning directly to cater 352 outlets in UAE, GCC Territory, Southeast Asian and Franchise territories, also processing entire B2C online orders for UAE.

Key Accomplishments:

· Successfully managed “go live” for Mega DC in 2019 and executed direct store delivery to UAE stores as well as GCC Territories.

· Handled Ecommerce operations in Mega DC, maintain MSL, managed to pick all B2C orders within1.5hrs TAT for Emdc

· Ensured same day delivery for all Ecom cross dock orders to Conloc, achieved agreed SLA of 99% to pick all click & collect customer orders and deliver the same in next available slot to the outlets for customer collection.

· Made significant 6% reduction in manpower savings against budgeted manpower for Picking/Outbound/Ecom operations for the period July 20- Feb 2021.

· Managed Dematic WMS training for the people, DIQ Dashboard training, Manpower planning, created user groups aligned them with functional areas, lead the team from operations side during project testing and implementation phases.

· Assisting in preparing operational budget for Brick & Mortar, Ecom, setting KPI’s for team, conducting performance Appraisals, achieving Inbound shipments dock to stock SLA within 0-1 day.

· Efficiently managed 90% order to ship SLA for GCC Territory resulting in reduction of lead time to 0 - 48hrs from 96hrs.

· Successfully achieved SLA of 24hrs Order to ship for UAE DSR, FI within 48hrs, order to pick with 99.9% Fill Rate and order to ship with overall Fill Rate of 99.5%.

Awarded with course completion certificate for IOSH and COSHH in association with Green World Group for Safety & Health.

Oversee all logistics and distribution activities, complying with environmental legislation, health and safety requirements. Manage team of 76 employees, including eight supervisors. Coordinate a total of 19 fleets supporting retail business totally 34 outlets, within tight time frames and minimum resources. Hired as Warehouse Coordinator, promoted to Assistant Warehouse Manager in 2010, Assumed additional role of e-Commerce Operations Manager in 2015 with stock on hand valued at AED 12M.

Key Accomplishments:

· Successfully managed “go live” for e-commerce online business operations project for direct customer delivery orders.

· Instrumental in the implementation of Oracle Warehouse Management System (WMS), realigning infrastructure and modifying regional distribution centre (RDC); trained and coached staff on systems operations.

· Served as team lead for the implementation of Voice pick (Vox ware) and PTL systems project and provided training for the voice-picking and first issue allocations.

· Made significant 5.9% cost savings of AED800K against an AED18M budgeted operational cost for 2017/2018 financial year.

· Efficiently managed shipping, receiving, and distribution activities for 3PL operations, verifying invoices for payment processing and ensuring 100% SLA on inbound shipments resulting in reduction of lead time to one from three days.

· Supervised logistics staff, setting KPIs, providing performance training, and conducting performance appraisals, achieving daily SLA of 100% fill rate on RDC out bound shipments.

· Slashed operational expenses 1.5% in 2016-2017 fiscal year through the implementation of Lean management initiatives and continuous process improvements resulting in streamline operations.

· Handled all reverse logistic stocks from stores, processed, sorted the same as healthy options and redistribute the stocks to stores for season end sale.

· Ranked first place among all RDC within Landmark Group for meeting 99% of online customer orders’ SLA each month.

· Awarded best RDC in Landmark Group at the 2018 supply chain conference meet held at Dubai, UAE.

· Received Individual Performance Award during supply chain conference meet as Rock star performer for 2017 among all RDC within Landmark Group.

· Designed and developed same day online customer orders bike delivery system for future implementation.

· Lead the RDC team for pilot run of RFID project implementation.

Managed administrative affairs and documentation for a total of seven outlets across Kerala.

Key Accomplishments:

· Executed strategic repositioning and recapitalization efforts.

Established several small businesses in growth industries, focusing on sales and operational excellence

Handled full case load of civil and criminal litigation, conducting research, and drafting and verifying legal documents, including plaintiff statements. Presented civil and criminal cases and pleadings, appearing before high court. Established effective relationships with key stakeholders including government officials and police officers and led successful negotiations.

Key Accomplishments:

· Provided legal advice to financial organizations, including private and public banks, negotiating effectively with government officials to ensure accuracy of documents.

· Lead team of eight professionals, including six advocates appearing in Hosdurg and District courts at Kasaragod, Kannur and Kozhikode.