Binu Nair
Gurgaon
Summary
Dynamic Business Consultant with a proven track record driving revenue growth. Expert in strategic planning and client engagement, leveraging strong sales and marketing strategies to enhance brand equity. Adept at team leadership and operational excellence, consistently delivering impactful results in competitive markets.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Business Head, CEO, COO
Start-up Co's
Gurgaon, Haryana
09.2018 - Current
- Company Overview: Sales & Marketing – Channel & Retail Sales for Telecom, FMCG, Consumer Goods | Media – Print, Digital, TV, Radio | Online / Digital & Internet Business
- Oversee, direct and manage overall business operations of start-ups in the Telecom, Consumer Goods, FMCG, Media & Online space; prepare target-based strategies to support the achievement of company’s core objectives and meet targets.
- Develop and execute effective business plans focused on growth, profits and increasing shareholder return.
- Build and maintain long-term and healthy business relationships with stakeholders and business partners to best serve the goals of the organization.
- Create initiatives to take advantage of market opportunities, reduce operational threats, prevent business risks and maximize core strengths.
- Research and analyse industry, market, and competitors to make informed strategy decisions; make key decisions to ensure profitable operations.
- Work closely with development, sales and marketing teams, and provide direction to achieve the company vision.
- Render support in negotiating strategic partnerships and business development opportunities.
- Execute smooth sales transactions from initial negotiations to finalization of deals; generate sales lead and ensure revenue from different markets to contribute to the company’s profit.
- Conduct market research to understand the market dynamics analyse competitor moves to generate market-share metrics, identify business growth opportunities and adjust sales strategies to capture market share in new areas.
- Analyse competitors’ strategies for similar services & create counter plans to sustain market share for the company.
- Create a work environment that promotes staff commitment to achieve organizational vision, mission, and strategy.
- Recruit, guide and train sales and support staff; monitor team and sales performance against KPIs including units, margin, net profit, key ratios, etc., while ensuring compliance with standard customer services practices.
- Sales & Marketing – Channel & Retail Sales for Telecom, FMCG, Consumer Goods | Media – Print, Digital, TV, Radio | Online / Digital & Internet Business
Regional Head - Media Solutions
Mathrubhumi News
03.2016 - 09.2017
- Company Overview: Delhi & North / Mumbai & West
- Managed a 33% growth over previous year in terms of revenue & client acquired numbers.
- Designed and created events based on client needs & gave a 360-degree visibility mileage to them.
- Spearheaded a team of 25 professionals, to sell and manage 3 business verticals sales, marketing & revenues - TV, Radio & Digital.
- Developed and implemented strategic sales and marketing plans aligned to corporate business goals related to sales, revenue, profitability, market share and growth.
- Supported the sales team in meeting key clients, mapping requirements, providing proposals to negotiating and closing deals.
- Built and reinforced relationships with industry influencers and strategic partners enabling enhancement of the company’s brand equity in the market.
- Planned and coordinated market research to identify and evaluate trends, competition– products, sales and marketing activities – and formulate effective counter strategies.
- Delhi & North / Mumbai & West
Circle Head-Post-paid Business
Reliance Communication
03.2011 - 11.2015
- Managed a revenue of 250 Crores INR yearly.
National Sales Head – Emerging Markets & Events
Times Internet (TBS)
03.2007 - 03.2011
- Company Overview: A division of Times of India Group
- Worked on the flagship Times online portals like MagicBricks.com, TimesJobs.com, and Simplymarry.com etc.
- Developed effective and creative marketing and communication strategies and operational plans that were progressive and supported organisation growth.
- Led the development and execution of marketing strategies to drive sales through key accounts of the company including leading retailers to achieve win-win outcomes for all partners.
- Ensured that the organisation engages with a diverse audience; ensuring all target audiences are communicated with regularly, positively and consistently, measuring impact and effectiveness.
- Managed P&L growth - top-line & bottom-line from both B2C and B2B business & events; drove marketing - both ATL & BTL to drive brand and end user traction.
- Assessed the brand communication requirements of various divisions and markets, developed plans and budgets and implemented media buying strategies aligned to industry standards to optimize spending to reach target audiences.
- A division of Times of India Group
Zonal Sales Manager
Reliance Communication
Delhi
09.2002 - 03.2007
Asst Manager-Business Development
Tata Infotech
12.1999 - 09.2002
Customer Care
Airtel – Bharti Enterprise
04.1997 - 12.1999
Education
MBA - Marketing & Sales Operations
Xavier Institute of Management
01.2005
PGDBM - Sales & Marketing
NIS
01.1997
B.Com. - Commerce, Accounts & Business Studies
Delhi University
01.1995
Skills
- Channel management and mass distribution
- Retail operations
- Sales and marketing strategies
- Digital marketing and market analysis
- Corporate sales and business development
- Product and brand management
- Client engagement and relationship building
- Strategic planning and execution
- Operational excellence
- Team leadership and coordination
Certification
Digital Marketing Certificate Program, MSME, 2016
Location Preference
- Gurgaon
- Delhi
- Kerala
- Overseas
Personal Information
Nationality: Indian
Languages
- English
- Hindi
- Malayalam
- Punjabi
Training
- Artificial Intelligence & Block Chain Business (Emerging Technologies)
- Start-up Eco system in India
- Leadership Summits
- Digital Marketing, 2017
- Marketing & Promotions, 2014
- Leadership Training, 2012
Leadership Strengths
- Target-driven, possessing passion and a commitment to exceed sales targets, and a proven track record of achieving sales and business objectives by creating winning sales plans based on careful market research.
- Unique blend of expertise in developing marketing programs, analysing market trends, identifying opportunities and generating leads to provide valuable, measurable results to the company’s bottom line.
- Skilled in developing effective strategies for revenue and profit growth and reaching out to the unexplored market segments / customer groups for business expansion.
- Proven ability to cultivate, nurture and maintain long-term customer relations to boost sales and grow brand visibility.
- Adept at supporting employees and business partners with diverse styles, abilities and cultural perspectives, and utilize differences to drive innovation, engagement and enhance business results.
- Results focused on excellent leadership skills and decision-making ability; able to strategize and frame a highly potential and competent sales team to drive disciplined business growth.
Excellence Sphere
- Channel Management
- Mass Distribution
- Retail Operations
- Sales & Marketing
- Digital Marketing
- Market Research & Analysis
- Corporate Sales
- Business Development
- Product Management
- Brand Management
- Client Engagement
- Strategic Planning & Execution
- Operational Excellence
- Liaison & Coordination
- Team Building & Leadership
Timeline
Business Head, CEO, COO
Start-up Co's
09.2018 - Current
Regional Head - Media Solutions
Mathrubhumi News
03.2016 - 09.2017
Circle Head-Post-paid Business
Reliance Communication
03.2011 - 11.2015
National Sales Head – Emerging Markets & Events
Times Internet (TBS)
03.2007 - 03.2011
Zonal Sales Manager
Reliance Communication
09.2002 - 03.2007
Asst Manager-Business Development
Tata Infotech
12.1999 - 09.2002
Customer Care
Airtel – Bharti Enterprise
04.1997 - 12.1999
MBA - Marketing & Sales Operations
Xavier Institute of Management
PGDBM - Sales & Marketing
NIS
B.Com. - Commerce, Accounts & Business Studies
Delhi University
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