Responsys
Bipasa Saha
Expert Service Associate
Bengaluru
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Quick learner adapting to new technologies and environment with ease. Self-driven with good leadership skills. Inquisitive and hardworking with a knack for exploring new channels of learning and implementing. Willingness to take on added responsibilities to meet team goals.
Overview
1
1
year of professional experience
6
6
years of post-secondary education
5
5
Certifications
5
5
Languages
Work History
Expert Services Associate
Oracle India Pvt. Ltd.
Bengaluru
08.2022 - Current
- Understanding client requirements and adhering to them while testing the campaigns
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Monitored confidential company data and mitigated hacking through network systems updates.
- Provided consultation and technical services on all aspects of information security like SQL injection, XSS etc
- Conducted AB testing according to set DCM rules to assess the success of a campaign.
- Dashboarding on the RI platform for successful implementation and launch of the campaigns.
- Tracking the campaigns on Wrike, for fast and efficient deliverability.
- Cross-channel campaign management for better reach for the client hence gaining it more popularity.
- Trained entry level colleagues on the account in minute detailing for a faster and more efficient campaign management for the client.
Research Analyst - Intern
Benori Knowledge Solutions
Gurugram
05.2021 - 07.2021
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Collected data on competitors, consumers and marketplace and consolidated data into presentations and reports.
- Analyzed statistical data using both modern and traditional methods.
- Interpreted data and made recommendations from findings.
- Helped team meet regulatory requirements by coordinating documentation and filings.
- Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.
- Collected data using various research methods to broaden results and optimize marketing strategies.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Assistant Marketing Manager - Intern
Digi-Prex (GHC Health)
Hyderabad
03.2022 - 04.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Used user metric analytics to understand the competition in the product market and how to maximise product visibility
- Improvised product description on Shopify to make it more appealing to the customer.
- Shadowed the Implementation of new SEO and SEM strategies, and Google analytics to increase conversion rates by 50%.
Research Analyst - Intern
The SmartCube
Noida
02.2020 - 05.2020
- Provided a detailed overview of the Global water and wastewater treatment market to the client with opportunities to invest in new technologies and make a mark in the niche market
- Collected data on competitors, consumers and marketplace and consolidated data into presentations and reports.
- Analyzed statistical data using both modern and traditional methods.
- Interpreted data and made recommendations from findings.
- Tracked worldwide events to include natural disasters, political events, civil unrest and criminal activity for research into effects on corporate business and personnel.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Analyzed marketing and competitor trends for the client to get an upper hand in the LOB
Education
MBA - Marketing And Operations
ICFAI Business School
Hyderabad 05.2019 - 02.2021
Bachelor of Science - Applied Chemistry
Amity School Of Applied Science S (AIAS)
Noida 07.2015 - 05.2018
CBSE - Higher Secondary Examination -
Delhi Public School, Korba
Korba 04.2013 - 03.2014
CBSE - Secondary School Examination -
Delhi Public School, Korba
Korba 04.2011 - 03.2012
Skills
Compliance expertise
Accomplishments
- .National Semi-Finalist in L'Oreal Sustainability Challenge (2020) - Top 50 teams
- Finalist in C-Suites (2019), - Amongst top 10 teams
- Successfully completed Bachelor of Arts in Hindustani Classical Music.
- State level Debater and Elocution winner
- BA in Art & Painting
- Content Writer and held responsibilities for a LinkedIn page for content writing called - The Weekend Read.
- As a content writer and external collaborator at the Weekend Read, our posts on LinkedIn as well as on our website got recognition from top level executive of IMRB Kantar - APAC region
Affiliations
- ICFAI Business school, Hyderabad is affiliated to ICFAI Foundation for Higher Education.
- ICFAI Business School, Hyderabad also has got AACSB Accreditation
- ICFAI Business School, Hyderabad is also ranked A in NAAC.
Software
Wrike
SPSS-IBM
SAP
Certification
Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist
Interests
Reading
Cooking
Art and craft
Music and dance
Poetry
Elocution
Timeline
AZ-900
09-2022
Project management - basic by Udemy
09-2022
Expert Services Associate
Oracle India Pvt. Ltd.
08.2022 - Current
Secure Coding Fundamentals for Consulting and Professional Services
08-2022
Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist
06-2022
Assistant Marketing Manager - Intern
Digi-Prex (GHC Health)
03.2022 - 04.2022
Research Analyst - Intern
Benori Knowledge Solutions
05.2021 - 07.2021
Data Science Basics powered by IBM
05-2021
Research Analyst - Intern
The SmartCube
02.2020 - 05.2020
MBA - Marketing And Operations
ICFAI Business School
05.2019 - 02.2021
Bachelor of Science - Applied Chemistry
Amity School Of Applied Science S (AIAS)
07.2015 - 05.2018
CBSE - Higher Secondary Examination -
Delhi Public School, Korba
04.2013 - 03.2014
CBSE - Secondary School Examination -
Delhi Public School, Korba
04.2011 - 03.2012
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