Bipasha Chowdhury
Bangalore
Summary
Dynamic Growth Manager with a proven track record in scaling business operations and optimizing revenue streams. Expertise in data analysis, strategic thinking, and customer experience, driving significant growth in EdTech initiatives.
Overview
4
4
years of professional experience
Work History
Growth Manager
Vedantu
Bangalore
05.2025 - Current
Key Achievements
- Scaled Maths Trial Workshops & Booster Course funnels (0→1); drove ₹6L revenue in 1 week at ~17x ROAS; achieved 35% trial-to-paid conversion.
- Own P&L for K3–10 tuition vertical; cut CAC by 28%, grew organic lead share to 40%, improved LTV:CAC ratio by 20%.
- Deployed automation-led CRM & retargeting workflows (WhatsApp, Email, IVR) to lift parent engagement and reduce drop-offs by 15%.
- Built & presented monthly/quarterly business review decks to ED’s office, identifying bottlenecks and driving faster decisions.
- Established early-warning systems across sales, marketing, and ops to enable proactive escalation and course correction.
- Led cross-functional initiatives to refine offerings, improve delivery, and maintain NPS 52+.
- Conducted deep-dive ROI & market analyses, accelerating conversion velocity and sustainable revenue growth.
- Strategic Growth & P&L: Own topline & margins; design growth roadmaps and scalable funnels for K3–10 tuitions.
- GTM Strategy: Lead paid + organic acquisition campaigns (YouTube, SEO, CRM) for high-ROI growth.
- Business Excellence: Build frameworks, dashboards, and review decks; flag growth gaps and lead KPI-driven strategy.
- Cross-Functional Problem Solving: Align sales, marketing, product, and ops to unlock efficiencies and revenue opportunities.
- Leadership Engagement: Support ED office with structured reviews and decision-enabling insights.
- Customer Experience: Drive NPS ≥50, optimize parent engagement, and reduce attrition.
- Business Growth & P&L Ownership | Funnel Scaling | Revenue Optimization | CAC/LTV Analysis
- Business Review & Excellence | KPI Benchmarking |Early-Warning Mechanisms.|Executive Reporting.
- GTM Strategy | Paid & Organic Growth | SEO | CRM Automation
- Stakeholder Management | Cross-Functional Leadership | Strategy Execution
- Data Analysis & Reporting | Dashboarding | CXO-Level Presentations
- Operational Excellence | Program Evaluation | Process Automation
Product-Led Growth Marketer
Growth School
Bangalore
02.2023 - 02.2025
- Formulated and executed Product-Led Growth strategies to enhance user acquisition, retention, and monetization for EdTech products.
- Streamlined user purchase journey through targeted CRM workflows and automated email campaigns, increasing revenue from ₹3.5L to ₹55L in eight months.
- Leveraged CRM analytics and user insights to identify growth opportunities and optimize key funnel metrics through A/B testing.
- Managed multi-channel CRM flows and lifecycle campaigns to increase user engagement via personalized communication strategies.
- Collaborated with product, design, and tech teams to enhance onboarding experiences based on user feedback.
- Tracked growth KPIs using CRM dashboards, delivering actionable insights to leadership while conducting market research.
- Generated high-intent organic leads with gamified website strategies and utilized behavior-based segmentation for targeted campaigns.
- Prioritized multiple stakeholders and projects by taking ownership of high-impact initiatives.
Sr. Academic advisor
Vah Vah Academy
Bangalore
01.2022 - 02.2023
- Facilitated regular communication between parents and teachers to ensure academic success.
- Mentored and tutored students in a variety of academic topics, resulting in improved grades and test scores.
- Provided individualized guidance and support to help students overcome academic difficulties and reach their goals.
- Developed and implemented a comprehensive academic curriculum that improved student performance by X%.
- Developed and implemented a rewards system that encouraged student engagement and improved academic performance.
- Provided feedback to students on their academic performance, including areas of improvement and areas of success.
- Mentored and advised students to help them develop their professional skills and reach their academic goals.
- Collaborated with other teachers to create cross-curricular projects that integrated art into core academic subjects.
- Monitored players' academic progress and provided guidance to ensure their academic success.
Deputy manager
ICICI Bank PVT LTD
Bangalore
03.2021 - 12.2021
- Generating revenue from the assigned zone through cross-selling of banking and investment products to HNI customers.
- Developing and implementing effective sales strategies and campaigns to achieve business targets.
- Managing the portfolio of HNI customers and providing them with personalized services and solutions to meet their financial needs.
- Ensuring smooth functioning of the branch by handling customer queries and complaints, resolving issues, and providing the best services.
- Monitoring and analyzing market trends, competitor activities, and customer feedback to identify new business opportunities and improve services.
- Collaborating with the sales team, product team, and other stakeholders to develop and launch new products and services.
- Maintaining accurate and up-to-date customer records, sales reports, and other relevant documents.
Education
PGDM -
Globsyn Business School
KOLKATA07.2021
Skills
- Posthog
- Mixpanel
- Webengage
- Mail modo
- Retool
- Jira
- Adv Excel
- Figma
- GPT
- AI Sensy
- Google Analytics
- Semrush
Hobbies and Interests
- Painting
- Travel
Timeline
Growth Manager
Vedantu
05.2025 - Current
Product-Led Growth Marketer
Growth School
02.2023 - 02.2025
Sr. Academic advisor
Vah Vah Academy
01.2022 - 02.2023
Deputy manager
ICICI Bank PVT LTD
03.2021 - 12.2021
PGDM -
Globsyn Business School