Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
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Bipasha Chowdhury

Bipasha Chowdhury

Bangalore

Summary

Dynamic Growth Manager with a proven track record in scaling business operations and optimizing revenue streams. Expertise in data analysis, strategic thinking, and customer experience, driving significant growth in EdTech initiatives.

Overview

4
4
years of professional experience

Work History

Growth Manager

Vedantu
Bangalore
05.2025 - Current
Key Achievements
  • Scaled Maths Trial Workshops & Booster Course funnels (0→1); drove ₹6L revenue in 1 week at ~17x ROAS; achieved 35% trial-to-paid conversion.
  • Own P&L for K3–10 tuition vertical; cut CAC by 28%, grew organic lead share to 40%, improved LTV:CAC ratio by 20%.
  • Deployed automation-led CRM & retargeting workflows (WhatsApp, Email, IVR) to lift parent engagement and reduce drop-offs by 15%.
  • Built & presented monthly/quarterly business review decks to ED’s office, identifying bottlenecks and driving faster decisions.
  • Established early-warning systems across sales, marketing, and ops to enable proactive escalation and course correction.
  • Led cross-functional initiatives to refine offerings, improve delivery, and maintain NPS 52+.
  • Conducted deep-dive ROI & market analyses, accelerating conversion velocity and sustainable revenue growth.
Key Responsibilities
  • Strategic Growth & P&L: Own topline & margins; design growth roadmaps and scalable funnels for K3–10 tuitions.
  • GTM Strategy: Lead paid + organic acquisition campaigns (YouTube, SEO, CRM) for high-ROI growth.
  • Business Excellence: Build frameworks, dashboards, and review decks; flag growth gaps and lead KPI-driven strategy.
  • Cross-Functional Problem Solving: Align sales, marketing, product, and ops to unlock efficiencies and revenue opportunities.
  • Leadership Engagement: Support ED office with structured reviews and decision-enabling insights.
  • Customer Experience: Drive NPS ≥50, optimize parent engagement, and reduce attrition.
Core Skills
  • Business Growth & P&L Ownership | Funnel Scaling | Revenue Optimization | CAC/LTV Analysis
  • Business Review & Excellence | KPI Benchmarking |Early-Warning Mechanisms.|Executive Reporting.
  • GTM Strategy | Paid & Organic Growth | SEO | CRM Automation
  • Stakeholder Management | Cross-Functional Leadership | Strategy Execution
  • Data Analysis & Reporting | Dashboarding | CXO-Level Presentations
  • Operational Excellence | Program Evaluation | Process Automation

Product-Led Growth Marketer

Growth School
Bangalore
02.2023 - 02.2025
  • Formulated and executed Product-Led Growth strategies to enhance user acquisition, retention, and monetization for EdTech products.
  • Streamlined user purchase journey through targeted CRM workflows and automated email campaigns, increasing revenue from ₹3.5L to ₹55L in eight months.
  • Leveraged CRM analytics and user insights to identify growth opportunities and optimize key funnel metrics through A/B testing.
  • Managed multi-channel CRM flows and lifecycle campaigns to increase user engagement via personalized communication strategies.
  • Collaborated with product, design, and tech teams to enhance onboarding experiences based on user feedback.
  • Tracked growth KPIs using CRM dashboards, delivering actionable insights to leadership while conducting market research.
  • Generated high-intent organic leads with gamified website strategies and utilized behavior-based segmentation for targeted campaigns.
  • Prioritized multiple stakeholders and projects by taking ownership of high-impact initiatives.

Sr. Academic advisor

Vah Vah Academy
Bangalore
01.2022 - 02.2023
  • Facilitated regular communication between parents and teachers to ensure academic success.
  • Mentored and tutored students in a variety of academic topics, resulting in improved grades and test scores.
  • Provided individualized guidance and support to help students overcome academic difficulties and reach their goals.
  • Developed and implemented a comprehensive academic curriculum that improved student performance by X%.
  • Developed and implemented a rewards system that encouraged student engagement and improved academic performance.
  • Provided feedback to students on their academic performance, including areas of improvement and areas of success.
  • Mentored and advised students to help them develop their professional skills and reach their academic goals.
  • Collaborated with other teachers to create cross-curricular projects that integrated art into core academic subjects.
  • Monitored players' academic progress and provided guidance to ensure their academic success.

Deputy manager

ICICI Bank PVT LTD
Bangalore
03.2021 - 12.2021
  • Generating revenue from the assigned zone through cross-selling of banking and investment products to HNI customers.
  • Developing and implementing effective sales strategies and campaigns to achieve business targets.
  • Managing the portfolio of HNI customers and providing them with personalized services and solutions to meet their financial needs.
  • Ensuring smooth functioning of the branch by handling customer queries and complaints, resolving issues, and providing the best services.
  • Monitoring and analyzing market trends, competitor activities, and customer feedback to identify new business opportunities and improve services.
  • Collaborating with the sales team, product team, and other stakeholders to develop and launch new products and services.
  • Maintaining accurate and up-to-date customer records, sales reports, and other relevant documents.

Education

PGDM -

Globsyn Business School
KOLKATA
07.2021

Skills

  • Posthog
  • Mixpanel
  • Webengage
  • Mail modo
  • Retool
  • Jira
  • Adv Excel
  • Figma
  • GPT
  • AI Sensy
  • Google Analytics
  • Semrush

Hobbies and Interests

  • Painting
  • Travel

Timeline

Growth Manager

Vedantu
05.2025 - Current

Product-Led Growth Marketer

Growth School
02.2023 - 02.2025

Sr. Academic advisor

Vah Vah Academy
01.2022 - 02.2023

Deputy manager

ICICI Bank PVT LTD
03.2021 - 12.2021

PGDM -

Globsyn Business School

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Bipasha Chowdhury