Biplaba Kumar Purohit
Summary
To grow in the field of marketing using my optimum potential and to contribute to the growth of the organization. Deigital Marketing Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent planner committed to building long-lasting and productive relationships.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
MCUBE
08.2021 - Current
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Built relationships with influencers to promote products or services through their channels.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Conducted keyword research to identify new opportunities in organic search results.
- Designed landing pages that convert visitors into leads or sales.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Negotiated contracts with vendors such as web designers, copywriters and photographers.
Business Development
WhiteBud
04.2021 - 08.2021
- Work as the single point resource for all marketing activities related to digital marketing, e-commerce & social media for all brands and maximizing the ROI from digital spends.
- Promote company’s product and services in the digital space
- Through Email Marketing, digital marketing Execute social media efforts to improve KPIs, likes, shares, tweets, etc
- Work with CRM Manager, Digital Marketing Manager and Head of Digital to manage audiences, grow and maximize effective communication with them Develop and manage digital marketing campaigns Manage organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, LinkedIn, etc
Business Development Consultant
ICMG
12.2009 - 12.2018
- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
- Seek out the appropriate contact in an organization
- Generate leads and cold call prospective customer Identifying, prospecting, qualifying leads to increase the sales pipeline
- Creating databases & leads of potential clients
- Demonstrating the product online Managing and developing a relationship with the customers Providing adequate proposals & pricing for respective potential customers Developing and maintaining the sales funnel & cycle Create Report and share with sales team
- Sending mail through CRM to prospects Converting leads to customer after the campaign
- Create Campaign and newsletter in ACY mailing Scheduling mail According to campaign
- Tracking Online visitor through WhosOn Handling customer queries through live chat
Education
MBA - Marketing
KIIT school of management
01.2008
BA -
gm college sambalpur, ODISHA
01.2005
Skills
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- SEO Strategies
- Keyword analysis
- Marketing Automation
- Email marketing campaigns
- SalesForce
- Hubspot
- Zoho
- Leads Square
Certification
- Google Ads
- SEO
Languages
English
First Language
Hindi
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
Timeline
Digital Marketing Manager
MCUBE
08.2021 - Current
Business Development
WhiteBud
04.2021 - 08.2021
Business Development Consultant
ICMG
12.2009 - 12.2018
MBA - Marketing
KIIT school of management
BA -
gm college sambalpur, ODISHA
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