Hi, I’m
Bipul Dasgupta
Head - Retail
Kolkata,West Bengal
Summary
- Persistent and highly motivated Sales & Marketing professional with over 25 years of proven experience in Retail Operations, Distribution Expansion & Franchise Managements.
- A flawless planner with proven abilities to implement new promotions and programs, thus launching new products and brands in the competitive markets.
- Possess a consistent record of delivering results in growth, revenue, operational excellence and profitability.
- An appropriate and well-trained executor of marketing strategies to achieve the set targets, drive the team to endure secondary sales, collect market outstanding and encourage new stores to promote the brand, amongst other competitive brands.
- Proficient in designing and executing an integrated sales and marketing strategy to support the P&L, assessing market trends, quantifying opportunities, and support the regional team to meet the growing needs of the customers and segments.
- Overcome complex business challenges and make high-stake decisions using experience-backed judgment, strong work ethics & irreproachable integrity.
- Adept in leading, mentoring and motivating teams while ensuring compliance to the laid- down guidelines
Overview
23
years of professional experience
3
years of post-secondary education
5
Languages
Work History
BDS Retail Kolkata
Head – Retail Sales
08.2022 - Current
Job overview
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Trained team members in successful strategies to meet operational and sales targets.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Mentored team members to enhance professional development and accountability in workplace.
- Recruited, hired and trained associates to develop into productive team members with excellent product knowledge.
Titan Company LimitedBangalore
Deputy Group Manager
05.2019 - 03.2022
Job overview
- Retail Marketing
- Managing a team to drive the marketing operation of the channel
- Demonstrates campaigns for the channel, design customer segmentation to drive and retain customers
- Scrutinizing & introducing various campaigns relying on the season, activation, regional requirements & medium of campaigns
- Design a layout plan for Pan India business launches and re-launches through strong customer discernment
- Efficiently strategize BTL activities at the Regional level right from planning to timely execution
- Responsible for Vendor Management and controlling Retail Marketing Budgets PAN India
- Directing VM at the store level as well as on the Digital platform for the channel
- Devising and implementing new initiatives – GMB/ Social Handle/ Payment Aggregators/ Cross Tie-Ups, etc., to enhance the business volume.
Titan Company LimitedKolkata
Regional Sales Manager
07.2014 - 04.2019
Job overview
- Spearheaded a team of 4 Area Business Managers and 13 Retail Executives & Support Staff to meet the Regional Watch Division's responsibilities in brands like World of Titan, Fastrack & Helios Channels
- Controlled deftly the business for retail channel comprising 120 stores with a massive turnover of 186 crores with guaranteed consistent growth and profitability
- Designed and executed Network Expansion for Retail channel across the Region
- Administered Franchise Management and ensured 100% penetration of newly launched products
- Mentored and developed an efficient team by providing regular training on the products and evaluate their capabilities to lead at the storefront.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Titan Company LimitedKolkata
Regional Sales Manager
10.2008 - 06.2014
Job overview
- Headed a team of 2 Area Business Managers and 5 Senior Sales Managers for flourishing business in Orissa, West Bengal upcountry, Sikkim, Andaman and Jharkhand
- Stimulated the sales of Primary and RS Adjusted sales for the Trade channel of the Watch Division
- Created Networks for RS dealers and expanded NTO, and penetrated successfully into stores with Multi category
- Maximized the sales of the Licensed Brands in the NTO Chanel and potential MBO outlets
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Titan Company LimitedKolkata
Area Sales Manager
04.2006 - 09.2008
Job overview
- Managed a team of 2 Senior Sales Officers and a Distribution Sales Team spread across different regional locations
- Executed the promotion and sales of Fastrack range Sunglasses and watch’s, Tommy Hilfiger watches with the help of well trained and efficient Sales Executives
- Directed the Distribution Channel, Franchise Channel and the Direct Channel by proper forecasting
- Collaborated and executed marketing strategies, market analysis and competition mapping to maximize sales revenue and meet or surpass the corporate-set goals
- Analyzed and implemented various schemes to augment the sales volume.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Prepared sales presentations for clients showing success and credibility of products.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Introduced new products to meet customer demand and increase profits.
Titan Company LimitedBhubaneswar
Sr. Sales
Officer
06.2000 - 03.2006
Job overview
- Analyzed past sales data and team performance to develop realistic sales goals.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw new product launches in the territory and ensured 100% penetration in the assigned territory
- Achieved sales goals and service targets by cultivating and securing new & old customer relationships.
Education
Prafulla Chandra CollegeKolkata
B. Com from Commerce
06.1992 - 05.1995
Skills
Training and mentoring
undefinedAccomplishments
- PG Diploma in Marketing & Sales Management – Bharatiya Vidya Bhavan, Calcutta (2001)
- Post Graduation Certificate on Digital Marketing from Great Learning
- Headed the team to be recognized as the Regional Champions for two years consecutively (2016 & 2017)
- Outshined by the record-breaking launch of 23 stores in one year (2016)
- Showcased a growth in sales by 6% and in metrics by 4% average year after year - (2014 – 2019)
- Achieved Dealer Activity Lead at more than 80% and NPI penetration at 80%
- Effective communication
- Ownership & Responsibility
- Risk analysis
- Decision making
- Linguistic Knowledge: English Hindi, Bengali, Oriya and Nepali
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head – Retail Sales
BDS Retail
08.2022 - Current
Deputy Group Manager
Titan Company Limited
05.2019 - 03.2022
Regional Sales Manager
Titan Company Limited
07.2014 - 04.2019
Regional Sales Manager
Titan Company Limited
10.2008 - 06.2014
Area Sales Manager
Titan Company Limited
04.2006 - 09.2008
Sr. Sales Officer
Titan Company Limited
06.2000 - 03.2006
Prafulla Chandra College
B. Com from Commerce
06.1992 - 05.1995
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