Hi, I’m
Bishwaroop Chakraborty
New Delhi,DL
Summary
Dynamic and results-driven B2B marketing executive with over 14 years of experience driving growth through impactful and customer centric marketing campaigns. I blend data-driven insights with creative strategy to transform complex challenges into opportunities for measurable success and market differentiation. With a commitment to excellence, I thrive on empowering teams and cultivating lasting value in competitive markets
Overview
14
years of professional experience
Work History
TATA COMMUNICATIONS LIMITED
FIELD MARKETING LEAD, ENTERPRISE ACCOUNTS, INDIA
08.2022 - Current
Job overview
- Drive high-impact marketing and thought leadership programs to grow key areas: Customer Experience, AI & Cloud, Cybersecurity, and Next-Gen Connectivity in India
- Lead a team of field marketers, deploying ATL/BTL strategies—including digital demand generation, events, and ABM—to boost the sales funnel and closure rates
- Align cross-functional teams (Sales, Product, Large Deal Support, Bid) on revenue-driven marketing initiatives, consistently earning leadership's trust through measurable impact
- Oversee marketing for BFSI and Government verticals, executing tailored strategies to engage key segments
- Achieved a 30% YoY increase in the marketing funnel and a 15% rise in sales closures through targeted, innovative campaigns and strategic collaboration.
HIGH RADIUS TECHNOLOGIES
PRODUCT MARKETING LEAD
10.2021 - 08.2022
Job overview
- Orchestrated the content and go-to-market (GTM) strategy for three flagship products, resulting in a USD 50 million pipeline within a short tenure
- Amplified web traffic by 35% and boosted senior decision-maker engagement by 20% through a strategic mix of content creation and SEO/SEM initiatives
- Led a high-performing team of six content marketers, two campaign managers, and three digital marketing managers to execute digital and experiential campaigns, generating an impressive USD 100 million in funnel growth.
TATA COMMUNICATIONS LIMITED
PROGRAM HEAD, GLOBAL DEMAND CENTRE
01.2017 - 08.2021
Job overview
- Spearheaded the setup of the Global Campaigns Hub & Demand Centre, enabling streamlined, high-impact digital marketing campaigns across regions
- Led the transformation of the Global Telemarketing engine, significantly improving lead quality, conversion rates, and alignment with integrated demand generation strategies
- Engineered a 20% year on year growth in sales funnel and 14% increase in sales closure
- Optimized global campaign performance bringing down cost per Sales Qualified lead by 33%.
BURSON
ACCOUNT DIRECTOR, PUBLIC AFFAIRS AND CRISIS COMMUNICATION
08.2015 - 09.2016
Job overview
- Played a pivotal role in business development, crafting strategic pitches that secured new business and drove approx
- USD 20 million in revenue growth
- Delivered for my client’s strategic campaigns that helped them navigate regulatory challenges and influence public policy, driving meaningful business impact and contributing positively to societal outcomes.
NEWGEN SOFTWARE TECHNOLOGIES
MARKETING MANAGER
10.2013 - 09.2016
Job overview
- Delivered funnel generation campaigns for two key product lines of Case Management and Enterprise Content Management that now form an integral part of its Newgen One Platform
- Generated approx
- 75 million in sales funnel for these products.
CONFEDERATION OF INDIAN INDUSTRY
EXECUTIVE, EUROPE DIVISION, INTERNATIONAL DESK
05.2011 - 09.2013
Job overview
- Launched strategic programs to strengthen bilateral trade relations between India and the EU
- Enabled member organizations to implement public affairs initiatives that engaged senior government officials, effectively influencing policies to promote foreign trade.
KOHINOOR FOODS LIMITED
SALES AND MARKETING EXECUTIVE
05.2011 - 09.2013
Job overview
- Expanded market reach and unlocked new revenue streams by driving targeted sales initiatives and strategic market entry efforts.
Education
Indian Institute of Technology, New Delhi
Diploma Certificate from Strategic Management & Digital Marketing
01-2022
EMPI Business School, New Delhi
MBA from International Business & Marketing
06-2010
Delhi University, New Delhi
Bachelor of Arts from English Literature
05-2007
Don Bosco School, New Delhi
High School Diploma
03-2004
Skills
- Demand Generation Campaigns
- Brand and Thought Leadership Programs
- Account Based Marketing
- Value Proposition and Product Positioning
- Content Strategy
Timeline
FIELD MARKETING LEAD, ENTERPRISE ACCOUNTS, INDIA
TATA COMMUNICATIONS LIMITED
08.2022 - Current
PRODUCT MARKETING LEAD
HIGH RADIUS TECHNOLOGIES
10.2021 - 08.2022
PROGRAM HEAD, GLOBAL DEMAND CENTRE
TATA COMMUNICATIONS LIMITED
01.2017 - 08.2021
ACCOUNT DIRECTOR, PUBLIC AFFAIRS AND CRISIS COMMUNICATION
BURSON
08.2015 - 09.2016
MARKETING MANAGER
NEWGEN SOFTWARE TECHNOLOGIES
10.2013 - 09.2016
EXECUTIVE, EUROPE DIVISION, INTERNATIONAL DESK
CONFEDERATION OF INDIAN INDUSTRY
05.2011 - 09.2013
SALES AND MARKETING EXECUTIVE
KOHINOOR FOODS LIMITED
05.2011 - 09.2013
Indian Institute of Technology
Diploma Certificate from Strategic Management & Digital Marketing
EMPI Business School
MBA from International Business & Marketing
Delhi University
Bachelor of Arts from English Literature
Don Bosco School
High School Diploma
Similar Profiles
Ajay MAjay M
Assistant Manager at Tata Communications Limited / Novamesh LimitedAssistant Manager at Tata Communications Limited / Novamesh Limited
DHARANI JDHARANI J
Senior Network Engineer at TATA COMMUNICATIONS LIMITED / Novamesh Private LimitedSenior Network Engineer at TATA COMMUNICATIONS LIMITED / Novamesh Private Limited
Shukumar MShukumar M
Senior Engineer at TATA Communications LimitedSenior Engineer at TATA Communications Limited