Biswadeep Chatterjee

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment and continually evaluate these for improvements
• I have handled many complex nurture campaigns, as well as drip campaigns
• Work within the team to define KPIs, create reporting dashboards, analyze campaign performance
• Create recommendation to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Support essential marketing operations in Marketo such as lead scoring, lead nurturing, list imports, data cleansing
• Plan and Perform A/B testing
• Understand and evaluate campaign metrics and share campaign performance with the marketing team.

• Campaign Management, Creating Emails, Landing Pages and forms on Marketing Automation Platform (Marketo)
• Creation of Web-Pages using HTML, CSS, JavaScript
• Deliver campaign assets and type 1 requests on time error free
• Monitor, analyse, and report on email, LP and form performance
• Create and deploy Type 1 and Type 2 campaigns
• Performing QA as per the internal Marketone Process
• Providing Training to Management Trainees
• Responsible for the work delivered
• Working on A/B testing on adhoc and default template and champion challenger tests on nurture builds
• Database management, manual email imports, smart lists creation in database
• Able to work on landing page performance report, email link performance report, Email Performance report, program performance report
• Communicate with clients, regarding the requests and provide them with the most optimized solutions.

• Promote new business opportunities and demonstrate new innovations to the existing customers in the North American market
• Identify the potential leads using 8C's method and transcript them in the CRM tool
• Present in detail SAP offerings and value proposition to the existing and new customers
• Used to sell Cloud Sales and IT Services(SAP)
• Help customers' to advocate appropriate SAP offerings by determining their needs
• Communicate inputs to appropriate teams where goods or services must be tailored to suit customers' requirements
• Work with technical & industry experts to analyse, understand the customer requirements and map suitable applications and help colleagues to prepare and administer Sales contracts
• Direct customers to support in case of any support related issues
• Share appropriate SAP offering related content to help customers make informed decisions
• Scrutinize, adapt the new product innovations, and the competitive analysis of the SAP product line and gauge the value of establishing and in keeping up SAP systems
• Objection handling related to SAP offerings during customer interactions
• Worked alongside colleagues to analyse the territory's potential, track sales, ongoing meetings to report, and cultivate awareness of emerging market trends by analysing market and competitors' exercises
• Inform/explain customers about new product/technical changes and answer their questions.

• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Writing 2 Blogs per day with sizes up to 2000 words.
• Social Media link Submission (Quora)
• Keyword Research

• On-Page and Off-page optimization
• Social Bookmarking
• Social media marketing
• Content Writing
• Keyword Research
• Image Alt-Tag Optimization
• Video Optimization
• WordPress Builder

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