Biswadeep Chatterjee

Developing Automated Campaigns:

Collaborate with global marketers to create emails, forms, landing pages, and associated marketing automation logic, triggers, assets, and programs on the Marketo platform for both marketing and corporate campaigns worldwide. Assist ed in designing and optimizing workflows that effectively guide leads through the marketing funnel.

Performance Analysis:

Monitored campaign performance metrics and provide data-driven recommendations to optimize future campaigns. Compile comprehensive campaign reports and by leveraging my expertise to help campaign managers understand and implement best practices.

Database Management:

Supporting campaign managers in organizing and segmenting customer data to ensure targeted messaging reaches the right audience at the right time. Maintaining data cleanliness during the import of new data into the database and ensure automated programs accurately reflect this data on the automation platform.

Collaboration:

Foster strong partnerships with marketing and marcom teams globally. Work cross-functionally with copywriters, designers, managers, and other stakeholders to lead various marketing initiatives, promoting and adhering to company brand standards and best practices. Advocate for the importance of digital marketing automation and good digital marketing practices.

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment and continually evaluate these for improvements
• I have handled many complex nurture campaigns, as well as drip campaigns
• Work within the team to define KPIs, create reporting dashboards, analyze campaign performance
• Create recommendation to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Support essential marketing operations in Marketo such as lead scoring, lead nurturing, list imports, data cleansing
• Plan and Perform A/B testing
• Understand and evaluate campaign metrics and share campaign performance with the marketing team.

• Campaign Management, Creating Emails, Landing Pages and forms on Marketing Automation Platform (Marketo)
• Creation of Web-Pages using HTML, CSS, JavaScript
• Deliver campaign assets and type 1 requests on time error free
• Monitor, analyse, and report on email, LP and form performance
• Create and deploy Type 1 and Type 2 campaigns
• Performing QA as per the internal Marketone Process
• Providing Training to Management Trainees
• Responsible for the work delivered
• Working on A/B testing on adhoc and default template and champion challenger tests on nurture builds
• Database management, manual email imports, smart lists creation in database
• Able to work on landing page performance report, email link performance report, Email Performance report, program performance report
• Communicate with clients, regarding the requests and provide them with the most optimized solutions.

• Promote new business opportunities and demonstrate new innovations to the existing customers in the North American market
• Identify the potential leads using 8C's method and transcript them in the CRM tool
• Present in detail SAP offerings and value proposition to the existing and new customers
• Used to sell Cloud Sales and IT Services(SAP)
• Help customers' to advocate appropriate SAP offerings by determining their needs
• Communicate inputs to appropriate teams where goods or services must be tailored to suit customers' requirements
• Work with technical & industry experts to analyse, understand the customer requirements and map suitable applications and help colleagues to prepare and administer Sales contracts
• Direct customers to support in case of any support related issues
• Share appropriate SAP offering related content to help customers make informed decisions
• Scrutinize, adapt the new product innovations, and the competitive analysis of the SAP product line and gauge the value of establishing and in keeping up SAP systems
• Objection handling related to SAP offerings during customer interactions
• Worked alongside colleagues to analyse the territory's potential, track sales, ongoing meetings to report, and cultivate awareness of emerging market trends by analysing market and competitors' exercises
• Inform/explain customers about new product/technical changes and answer their questions.

• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Writing 2 Blogs per day with sizes up to 2000 words.
• Social Media link Submission (Quora)
• Keyword Research

• On-Page and Off-page optimization
• Social Bookmarking
• Social media marketing
• Content Writing
• Keyword Research
• Image Alt-Tag Optimization
• Video Optimization
• WordPress Builder

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