Data Scientist with over 10 years of successful experience in marketing analytics. Recognized consistently for performance excellence and contributions to success in Telecom,E-Commerce,FMCG industry. Strengths in Predictive and Statistical Modelling.
Overview
4
4
Languages
1
1
Certification
5
5
years of post-secondary education
10
10
years of professional experience
Work History
Lead Data Scientist
Tech Mahindra Private Limited
Bengaluru, Karnataka
12.2018 - Current
Developed algorithm to detect anomalies on interconnect charges of customer and partner level usage information.
Implemented revenue leakage detection algorithm using topic modelling concept of NLP on python which reduced 80% of manual intervention.
Developed and implemented algorithm to decrease 90% of false revenue leakage cases on everyday fallout report
Coached, developed and motivated team members, providing coaching and mentoring to junior data scientists on SAS and data mining techniques.
Assistant Manager - Analytics
Concentrix, IBM Daksh Private Limited
Bengaluru, Karnataka
09.2016 - 12.2018
Developed and implemented risk detection algorithms that leverages real time customer and transactional data using BASE SAS 9.4.
Model helps to substantially decrease occurrence of fraudulent transaction from 2.7% to 0.03 %.
Developed revenue improvement upsell model to identify segment of customers for one of top Airline Industry using SPSS on large customer data to discover target segment for upgrading.
Improved revenue by correct identification of target customer for ancillary by 2.3%.
Developed RFM (Recency, Frequency & Monetary) model to segments retailer base using Base SAS 9.4 for driving more effective sales performance.
Detailed customer insights through RFM improved sales productivity from 15.9 to 16.4.
Redesigned & optimized new IVR for airline client and reduced crucial 65 secs on IVR.
Senior Executive - Analytics
Lindstrom Services India Private Limited
Bengaluru, Karnataka
03.2015 - 09.2016
Performed cluster analysis new segment called Quick Conversion of customer in SAS 9.4.
Increased customer base by 12.5% by addition of QSR and Automotive segments.
This in turn lead to development of new business model for Quick Conversion segments.
Assistant Manager - Market Research
Ramky Enviro Engineers Limited
Bhubaneswar, Odisha
05.2011 - 02.2015
Performed analysis such as trend analysis what- if analysis for driving sales performance.
Develop and implement detailed and accurate reports for sales management team, providing visibility into performance against key business objectives.
Drove process enhancements that increase revenues 18% in one quarter.
Education
MBA - Marketing
KIIT University
Bhubaneswar
05.2009 - 05.2011
Bachelor of Science - Biotechnology
Amity University
Noida
05.2006 - 05.2009
Skills
Machine learning - Linear, Logistic, Clustering, Decision Trees, Random Forest, Hypothesis Testing, SVM, ANN
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Accomplishments
Winner of white paper contest on natural language processing & its application at Tech Mahindra.
Selected for Mahindra Innovation award among Mahindra group
Software
Python
Pyspark
SAS
EXCEL
TABLEAU
ALTRYX
AZURE
Certification
Certified Data Scientist, Jigsaw - 2015
Timeline
Lead Data Scientist
Tech Mahindra Private Limited
12.2018 - Current
Assistant Manager - Analytics
Concentrix, IBM Daksh Private Limited
09.2016 - 12.2018
Senior Executive - Analytics
Lindstrom Services India Private Limited
03.2015 - 09.2016
Assistant Manager - Market Research
Ramky Enviro Engineers Limited
05.2011 - 02.2015
MBA - Marketing
KIIT University
05.2009 - 05.2011
Bachelor of Science - Biotechnology
Amity University
05.2006 - 05.2009
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