Biswajit Marndi
Bengaluru
Summary
Results-driven professional with 8+ years of expertise in performance marketing, digital advertising, client relationship management, and brand strategy. Utilizes data-driven insights to optimize campaign performance, increase ROI, and enhance customer satisfaction. Proficient in managing cross-functional teams and delivering end-to-end solutions for diverse clients across industries.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Account Sales Manager
The Short Media
08.2023 - 08.2024
- Conceptualized and executed comprehensive digital media strategies to scale growth accounts leveraging TikTok and Meta Ads
- Onboarded clients into the TikTok ecosystem, facilitating seamless integration of Ads, Shop, Creatives, and Influencers
- Cultivated strong client relationships by delivering innovative advertising solutions and fostering collaborative opportunities
- Partnered with cross-functional teams to implement campaigns and achieve measurable results
- Mitigated client churn by 20% through proactive communication and customized support strategies
- Amplified client revenue by 35% through strategic media planning
- Streamlined processes, achieving a 15% reduction in campaign activation time
Account Manager
ByteDance (TikTok) Private Limited
03.2020 - 02.2023
- Orchestrated marketing strategies for auction and reservation ads, producing insightful reports and dashboards to monitor campaign performance
- Delivered actionable business insights to clients, enhancing cross-selling opportunities within TikTok’s advertising portfolio
- Enhanced campaign performance through collaboration with Mobile Measurement Partners (MMPs) such as Adjust and Appsflyer
- Elevated client retention by educating them on digital trends and providing tailored support solutions
- Secured a $6M increase in direct revenue by implementing monetization strategies for 20+ clients across India, Australia, and METAP regions
- Improved ROI by 80% for clients in financial services, e-commerce, and education sectors
Marketing Consultant
BRIDGEi2i Analytics Solutions
06.2017 - 10.2019
- Administered a ₹1.5 crore budget for advertising, branding, and marketing technology initiatives
- Accelerated quality inbound traffic by 1.5X through strategic deployment of paid channels
- Enhanced lead generation by 2X via SEO optimization and coordinated campaigns
- Innovated digital solutions, such as QR code integrations, to amplify event engagement
- Boosted social media mentions by 30% through influencer marketing and targeted strategies
- Optimized marketing funnels with HubSpot, driving improved analytics and campaign effectiveness
Assistant System Engineer
Tata Consultancy Services (TCS)
08.2013 - 05.2015
Education
Master of Business Administration - Full Time
Indian Institute of Management, IIM-B
Bengaluru, India04-2017
Bachelor of Technology - Electronics and Telecommunication
Veer Surendra Sai University of Technology, VSSUT
Burla, India06-2013
Skills
- Strategic Partnerships & Account Management
- Digital Media Planning & Buying
- Brand Development & Management
- Project Management - Microsoft Excel, Jira Marketing
- Data-Driven Insights & Decision Making
- Marketing Optimization - Google Analytics, Hubspot, Appsflyer
- Google Ads
- Facebook Ads
- LinkedIn Ads
- TikTok Ads
- Twitter ads
- LinkedIn Sales Navigator
Certification
- Google Ads (Search, Display, App) Certified
- Google Analytics Certified
- Facebook Blueprint: Media Buying and Planning
- TikTok Brand Safety Certification
Timeline
Account Sales Manager
The Short Media
08.2023 - 08.2024
Account Manager
ByteDance (TikTok) Private Limited
03.2020 - 02.2023
Marketing Consultant
BRIDGEi2i Analytics Solutions
06.2017 - 10.2019
Assistant System Engineer
Tata Consultancy Services (TCS)
08.2013 - 05.2015
Master of Business Administration - Full Time
Indian Institute of Management, IIM-B
Bachelor of Technology - Electronics and Telecommunication
Veer Surendra Sai University of Technology, VSSUT
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