Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Biswajit Marndi

Bengaluru

Summary

Results-driven professional with 8+ years of expertise in performance marketing, digital advertising, client relationship management, and brand strategy. Utilizes data-driven insights to optimize campaign performance, increase ROI, and enhance customer satisfaction. Proficient in managing cross-functional teams and delivering end-to-end solutions for diverse clients across industries.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Account Sales Manager

The Short Media
08.2023 - 08.2024
  • Conceptualized and executed comprehensive digital media strategies to scale growth accounts leveraging TikTok and Meta Ads
  • Onboarded clients into the TikTok ecosystem, facilitating seamless integration of Ads, Shop, Creatives, and Influencers
  • Cultivated strong client relationships by delivering innovative advertising solutions and fostering collaborative opportunities
  • Partnered with cross-functional teams to implement campaigns and achieve measurable results
  • Mitigated client churn by 20% through proactive communication and customized support strategies
  • Amplified client revenue by 35% through strategic media planning
  • Streamlined processes, achieving a 15% reduction in campaign activation time

Account Manager

ByteDance (TikTok) Private Limited
03.2020 - 02.2023
  • Orchestrated marketing strategies for auction and reservation ads, producing insightful reports and dashboards to monitor campaign performance
  • Delivered actionable business insights to clients, enhancing cross-selling opportunities within TikTok’s advertising portfolio
  • Enhanced campaign performance through collaboration with Mobile Measurement Partners (MMPs) such as Adjust and Appsflyer
  • Elevated client retention by educating them on digital trends and providing tailored support solutions
  • Secured a $6M increase in direct revenue by implementing monetization strategies for 20+ clients across India, Australia, and METAP regions
  • Improved ROI by 80% for clients in financial services, e-commerce, and education sectors

Marketing Consultant

BRIDGEi2i Analytics Solutions
06.2017 - 10.2019
  • Administered a ₹1.5 crore budget for advertising, branding, and marketing technology initiatives
  • Accelerated quality inbound traffic by 1.5X through strategic deployment of paid channels
  • Enhanced lead generation by 2X via SEO optimization and coordinated campaigns
  • Innovated digital solutions, such as QR code integrations, to amplify event engagement
  • Boosted social media mentions by 30% through influencer marketing and targeted strategies
  • Optimized marketing funnels with HubSpot, driving improved analytics and campaign effectiveness

Assistant System Engineer

Tata Consultancy Services (TCS)
08.2013 - 05.2015

Education

Master of Business Administration - Full Time

Indian Institute of Management, IIM-B
Bengaluru, India
04-2017

Bachelor of Technology - Electronics and Telecommunication

Veer Surendra Sai University of Technology, VSSUT
Burla, India
06-2013

Skills

  • Strategic Partnerships & Account Management
  • Digital Media Planning & Buying
  • Brand Development & Management
  • Project Management - Microsoft Excel, Jira Marketing
  • Data-Driven Insights & Decision Making
  • Marketing Optimization - Google Analytics, Hubspot, Appsflyer
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • TikTok Ads
  • Twitter ads
  • LinkedIn Sales Navigator

Certification

  • Google Ads (Search, Display, App) Certified
  • Google Analytics Certified
  • Facebook Blueprint: Media Buying and Planning
  • TikTok Brand Safety Certification

Timeline

Account Sales Manager

The Short Media
08.2023 - 08.2024

Account Manager

ByteDance (TikTok) Private Limited
03.2020 - 02.2023

Marketing Consultant

BRIDGEi2i Analytics Solutions
06.2017 - 10.2019

Assistant System Engineer

Tata Consultancy Services (TCS)
08.2013 - 05.2015

Master of Business Administration - Full Time

Indian Institute of Management, IIM-B

Bachelor of Technology - Electronics and Telecommunication

Veer Surendra Sai University of Technology, VSSUT
Biswajit Marndi