Biswa Ranjan Baral
Bhubaneswar
Summary
Dynamic marketing professional with extensive experience at Zee Entertainment Enterprises and Vodafone-Idea, excelling in brand strategy and campaign management. Recognized for leadership in executing successful product launches and enhancing brand visibility, fostering strong stakeholder relationships. Committed to delivering results that exceed expectations, while maintaining a focus on continuous improvement and sustainable growth.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr.Manager - Brand Marketing
Zee Entertainment Enterprises LTD
Odisha
09.2021 - Current
- Developed and executed comprehensive marketing initiatives to boost market share and revenue.
- Created go-to-market plans for new shows, emphasizing consumer insights and innovative strategies.
- Planned and managed 360-degree campaigns across On-Air, BTL, social media, and PR channels.
- Generated revenue maximization solutions through branded content and unique promotional elements.
- Crafted innovative campaigns utilizing PR and digital platforms to engage target audiences.
- Formulated a robust social media strategy to enhance brand and product awareness.
- Collaborated with stakeholders on project budgets, timelines, and deliverables.
AGM - Marketing Communication
Vodafone Idea LTD
Odisha, West Bengal, Bihar & Jharkhand
02.2008 - 09.2021
- Developed and implemented marketing plan to enhance market share.
- Coordinated Go-To-Market elements with agencies, vendors, and stakeholders.
- Managed brand communication across ATL and BTL channels, overseeing creative coordination and execution.
- Analyzing market insights and developing effective marketing/promotional strategies based on insights.
- Created content for press releases, tracked coverage, and prepared reports on PR activities, including competitors' activities.
- Designed and executed digital plans, including campaign measurement for performance evaluation.
- Planned and implemented hyper-local BTL activities to strengthen brand connection.
- Strategized and ensured visibility, along with marketing activities, to increase footfalls at MBOs, COCO, and VMS stores.
Sr. Executive-Sales
Godrej & Boyce Mfg. Co. Ltd
Rourkela
09.2007 - 02.2008
- Managed sales and marketing activities for Western Orissa region.
- Established appointment of distributors and dealers to enhance distribution network.
- Reported to Regional Sales Manager, coordinating daily operations and addressing challenges.
- Developed primary and secondary sales plans for distributors and dealers.
- Set targets and created tertiary sales plans to optimize performance.
- Ensured effective merchandising of products in terms of location, timing, pricing, quantity, and quality.
- Acquired product knowledge and trained staff on essential product information.
Area Sales Executive
Usha International Ltd.
Cuttack
05.2006 - 09.2007
- Oversaw Sales and Marketing initiatives within Cuttack Zone (Odisha)
Sales Executive
Prosperity Marketing Services Pvt Ltd.
Cuttack
10.2004 - 05.2006
- Oversee Sales and Marketing initiatives for Cuttack Zone (Odisha)
Education
MBA - Supply Chain Management
Welingkar Institute of Management
Pune06-2014
MBA - Marketing
Biju Pattanaik University of Technology
Bhubaneswar06-2004
B.SC. - Chemistry Hons.
Utkal University
06-2002
+2 Science - PCMB
Council of Higher Secondary Education
06-1999
10th -
Board of Secondary Education
06-1997
Skills
- Brand strategy
- Campaign and media management
- New product launch planning
- Retail visibility
- Public relations
- Consumer insights
- Brand positioning
- BTL promotional activities
- Digital marketing
- Event coordination
Accomplishments
- Recognized with the Vi STAR award for my proactive actions and massive efforts during the new brand launch
- Awarded with ZEELOMPICS for Q2 FY25
- Awarded as Best Employee of the marketing function for the year 2017-18
- 14-time awardee of the quarterly best employee recognition, Vodafone Megastar winner
- Honored six times with the IMAD trophy for my exemplary performance in my work function and assigned project
Personal Information
- Title: Brand Manager
- Date of Birth: 1982-07-06
- Marital Status: Married
Languages
- English
- Hindi
- Odiya
Certification
- Certified with gold in ASPIRE Intervention Program 2024-25 in Zee Entertainment Enterprises Ltd
Timeline
Sr.Manager - Brand Marketing
Zee Entertainment Enterprises LTD
09.2021 - Current
AGM - Marketing Communication
Vodafone Idea LTD
02.2008 - 09.2021
Sr. Executive-Sales
Godrej & Boyce Mfg. Co. Ltd
09.2007 - 02.2008
Area Sales Executive
Usha International Ltd.
05.2006 - 09.2007
Sales Executive
Prosperity Marketing Services Pvt Ltd.
10.2004 - 05.2006
MBA - Supply Chain Management
Welingkar Institute of Management
MBA - Marketing
Biju Pattanaik University of Technology
B.SC. - Chemistry Hons.
Utkal University
+2 Science - PCMB
Council of Higher Secondary Education
10th -
Board of Secondary Education