BISWARANJAN DAS
Sr Ad Ops Specialist
Summary
Strategic Ad Ops Leader: Fusing Creativity, Analytics, and Performance
Overview
13
13
years of professional experience
7
7
Certifications
Work History
Senior Ad Specialist
USADATA INC
12.2023 - Current
- Manage the campaigns on Yahoo DSP and CM 360
- Push creatives on CM 360 and tags to third party through Yahoo DSP
- Run Display, OTT, Video and OLV campaigns on Yahoo DSP
- Create and generate reports for internal team to check CVR, Video views, clicks, impressions and CTR for Yahoo DSP campaigns
- Create suppression files on liveramp to distribute the audiences on various channel that are 1st party audiences
- Clients worked with Donovan, NJR, NJDOH, Plumbline, Carver Bank, Bank Of America, Volvo and Spotify
- Create placements and check creatives as per yahoo ads guidelines and report on Jira if there is any ad discrepancy
- Closely monitor the campaign pacing and get attention on the key optimisations
- Coordinate with creative team and media buying team to align on key deliverables and deadlines.
Manger -CS -Media
Interactive Avenues
06.2023 - 11.2023
- Handled key pods for ITC and One Plus -Open
- Media buying and campaign implementation working on roadblock and impact campaigns
- Negotiation with publishers for planned CPm, CPI, Roadblock, sustenance campaign MAU audiences, deal types and other reporting requirements for planned and delivery along with campaign briefing and monitoring and DCM tracking implementation
- Key stake holders -Amazon DSP, Paytm, Phone-pe, TOI, Spotify, NDTV gadgets, DJ, Hotstar, Newsroom Ai
- In-sorts, The Hindu, Airtel and many more DSP partners for MR requirements and campaign activations for major roadblock as One Plus Open lunch, Udon campaigns, Festive campaigns and new launches for digital presence
- Check MAU, retention rate and key deliverables as per planned vs actual deliverables
- I also worked for OnePlus Nord CE 5G, Flagship, IOT, udon red campaign taking the media buying, publisher follow up, client update, reporting, sharing MR and getting on updated collaterals
- End to end monitoring for festive campaigns, working closely with media planners for the Hedwig campaign, getting approvals from Amazon DSp team and much more
- Releasing working order, IO and Release order before taking the campaigns live
- MBR campaign reports and sharing the insights with the client team.
Senior Account Manager -AD OPS
Yahoo Software India Pvt Ltd
10.2022 - 02.2023
- Managed the NAR GAS team, overseeing verticals such as CPG, Retail, E-commerce, Content, and Automobile segments
- Oversaw campaigns for simplified and managed accounts, providing client recommendations based on thorough briefings from AOS and ANQ teams
- Conducted weekly client calls and team meetings for premium, native, and Gemini accounts, discussing DSP and PG deals as well as marketplace overviews on various platforms
- Monitored ad server performance for high-profile clients, including Volvo, while identifying opportunities for revenue growth and conducting analysis using Report Builder 2.0
- Handled SFDC IO creations, orders, cases, and obtained approvals from PYM, DQ, and OQA teams for account activations and line-item creation
- Addressed ad policy violations by creating tickets using Jira and internal tools
- Utilized Pathmatics tools to monitor global market competition and trends.
Account Manager
Logicserve Digital, India
01.2022 - 06.2022
- Managed the premium DV 360 clients and media buying proposals for clients such as Dunzo, Titan, Fastrack, Fresh 2 Home, NIRA, Finance, Kreditbee, Simpl, Bharat, Matrimony
- Prepared the RO and JO's and followed up with clients for monthly invoices
- Supervised the ongoing campaigns and reports through Branch.io or any MMP platforms
- Created CSR Report and followed up with a client-side legal team and in-house legal team.
Digital Marketing Manager
Bookingjini Pvt Ltd, India
01.2020 - 06.2021
- Handled the clients’ requirements and put across the work with the team
- Followed with hoteliers for digital presence and social media
- Engaged in media planning and monthly digital marketing plan coordination with clients
- Emphasized clients to provide most of their promotions through social media platforms and help increase their organic reach and increase their market promotion through paid campaigns
- Designed the marketing collaterals and social media calendar with the clients
- Worked with the in-house team for client presence on the SERP page and briefing on the Google Analytics report.
Assistant Manager Digital Marketing
ECONZ IT Pvt. Ltd, India
01.2019 - 12.2019
- Led the digital and client servicing
- Web engage tool management user segmentations, journey creations, web push, email, SMS content management
- Managed the clients’ requirements and putting across the work with the team
- Maintained the workflow as per the client requirement and working on tight deadlines for the clients.
Senior Growth and Development
AMRI Hospitals, India
01.2017 - 11.2018
- Kept track of performance metrics and communicating results to management
- Overseen website maintenance and managing social media pages
- Managed in-house creative projects, while coordinating both BTL and ATL promotional activities.
Senior Digital Marketing Executive
HBJ Capital Pvt Ltd, India
03.2013 - 12.2016
AD Analyst
AEGIS, YAHOO, India
10.2011 - 12.2012
Education
Post Graduate in Journalism -
Indian Institute of Journalism and New Media, India
Bachelor of Arts in Psychology - undefined
Utkal University, India
Skills
Programmatic
Certification
Yahoo DSP
Timeline
Senior Ad Specialist
USADATA INC
12.2023 - Current
Manger -CS -Media
Interactive Avenues
06.2023 - 11.2023
Senior Account Manager -AD OPS
Yahoo Software India Pvt Ltd
10.2022 - 02.2023
Account Manager
Logicserve Digital, India
01.2022 - 06.2022
Digital Marketing Manager
Bookingjini Pvt Ltd, India
01.2020 - 06.2021
Assistant Manager Digital Marketing
ECONZ IT Pvt. Ltd, India
01.2019 - 12.2019
Senior Growth and Development
AMRI Hospitals, India
01.2017 - 11.2018
Senior Digital Marketing Executive
HBJ Capital Pvt Ltd, India
03.2013 - 12.2016
AD Analyst
AEGIS, YAHOO, India
10.2011 - 12.2012
Post Graduate in Journalism -
Indian Institute of Journalism and New Media, India
Bachelor of Arts in Psychology - undefined
Utkal University, India
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