BISWARUP BHATTACHARJEE
kolkata
Summary
A dynamic Regional sales Manager with close to 16 years of experience in Sales & Distribution of MNC FMCG and OTC categories, Very proficient in making RTM plan for entire East Region. Always Handled large team size.Training the field functionaries to ensure the sales & operational efficiency Holds the distinction of implementing Market & Outlet Coverage Plans and making region profitable sustainable !
Overview
16
16
years of professional experience
Work History
Regional Sales Manager
Organic India
Kolkata
02.2024 - Current
- Managed sales activities in the eastern region, including overseeing a team of sales representatives
- Developed and implemented strategic sales plans to drive revenue growth and achieve targets
- Conducted market research and analysis to understand competitive landscape and identify new opportunities for expansion
- Provided training and support to sales team members to improve their performance and achieve sales goals
- Prepared and presented sales reports to senior management, highlighting key insights and areas for improvement
- Collaborated with marketing and product development teams to ensure alignment on sales strategies and goals
Region Sales Manager
Nobel Hygiene Pvt Ltd
Kolkata
07.2019 - 02.2024
- Handling Team size of 5 TMs, 5 ASMs, 1 ZSM and 50 SOs +Sr SOs, 1 MIS Executive + appx 100 off role ISRs reporting
- Responsible for setting up /reforming entire S&D model for eastern region for its channel sales to achieve desired sustainable growth
- Category/Product Range: Friends Adult Diaper, Teddy Baby Diaper, RIO women sanitary Range
- Hired, coached and trained staff, monitored performance and offered mentoring to junior team members.
- Established customer-centric focus to build customer loyalty and retention.
- Grew business by creatively driving sales and maintaining cost controls.
- Promoted business profitability by tracking performance indicators and driving corrective action.
- Managed team of 150+ professionals.
- Developed systems and procedures to optimise efficiency and quality.
Zonal Sales Manager
Danone Nutricia
kolkata
01.2015 - 07.2019
- Team of 7 ASMs and 42 SOs and 1 MIS exe are reporting and taking care of W.B, B&J, Orissa, and entire North East sales and Distribution
- Promotion: Joined Danone as ASM- WB in 2015 and promoted as ZSM East on Aug 2017
- Category/Product Range: Protinex (Nutrition Supplements), Dexolac AND Farex (Baby Food)
- Built new business partnerships to drive customer acquisition and generate revenue.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Leveraged CRM data to send targeted emails designed to increase sales.
- Set budget and monitored expenses to run profitable department.
- Oversaw administrative team enabling front-line sales professionals to achieve quotas.
- Optimised sales methods to best acquire, develop and retain customers.
Area Sales Executive
ITC Limited
Kolkata
11.2008 - 01.2015
- Mentored sales representatives to demonstrate proven sales strategies and apply best practices.
- Studied competitors to develop innovative selling strategies. Planned and coordinated product sales to exceed revenue projections and growth targets.
- Participated in continuous product development training to maximise sales potential.
- Applied processes and systems with proven results to increase customer satisfaction.
- Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
- Motivated sales staff to continuously improve strategies through competitions and personalized coaching plans.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Leveraged CRM data to send targeted emails designed to increase sales.
Education
MBA - Marketing & Finance
Heritage Institute of Technology, AICTE and WBUT
2008
B.Com. Hons - Accountancy
serampore college, Calcutta University
2005
12th -
Kanailal Vidyamandir
2002
Skills
- CRM Management
- Strategic Planning
- Route to Market
- Sales Forecasting
- Territory Management
- Large Team Management
Accomplishments
- Promoted from ASM to ZSM within 2.5 years to take care of the biggest business contributing zone.
- Recognised by management for ownership behaviors, leading to decreased "cost to sales".
- Recognised and awarded by management as best grown region in Danone FY 2028/19.
- Streamlined workflow by consolidating lengthy processes and redundant documentation which resulted in more effective and timely completion of agendas.
Timeline
Regional Sales Manager
Organic India
02.2024 - Current
Region Sales Manager
Nobel Hygiene Pvt Ltd
07.2019 - 02.2024
Zonal Sales Manager
Danone Nutricia
01.2015 - 07.2019
Area Sales Executive
ITC Limited
11.2008 - 01.2015
MBA - Marketing & Finance
Heritage Institute of Technology, AICTE and WBUT
B.Com. Hons - Accountancy
serampore college, Calcutta University
12th -
Kanailal Vidyamandir
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