Summary
Work History
Education
Skills
Accomplishments
Timeline
Generic
BISWARUP DAS

BISWARUP DAS

Kolkata

Summary

Accomplished senior marketing professional with 20+ years of diverse leadership experience across print media, television, digital platforms, tech services, and real estate. Proven track record in brand development, marketing funnel optimization, and campaign execution across ATL, BTL, and digital channels. Successfully launched and repositioned multiple brands, consistently exceeding revenue and engagement targets through strategic marketing initiatives and team leadership.

Work History

Marketing Head

SUGAM HOMES
05.2023 - 04.2025
  • Led brand development initiatives for both corporate identity and individual real estate projects through integrated marketing approaches
  • Optimized marketing funnel performance by implementing data-driven strategies across ATL, BTL, Digital, and PR channels
  • Powered the launch and sustenance marketing of a luxury project where 60 percent of the inventory got sold within three months through differentiated messaging and strategic OOH.
  • Boosted customer engagement and brand affinity by conceptualizing and executing a comprehensive daylong customer event featuring management presentations, entertainment, and interactive activities- the biggest one in the organisation’s history
  • Generated 50,000+ organic views, 830 comments, and 109 shares for a celebrity-featured project introduction film by crafting targeted messaging addressing specific pain points of the target audience. Achieved 42% hook rate for the same

Head of India Operations

LYKSTAGE.COM
01.2023 - 10.2023
  • Delivered MVP development on schedule by establishing clear milestone tracking systems
  • Enhanced product differentiation by closely monitoring UI/UX development process and implementing customer-centric design improvements
  • Expanded content diversity and quality by establishing strategic partnerships with content creators across multiple genres and languages
  • Conducted extensive market research to inform platform development and content strategy decisions

Director - Regional Marketing

VIACOM 18 PVT. LTD
06.2018 - 06.2022
  • Led ATL, BTL, Digital & OAP strategy and execution for channel and show launches, resulting in improved viewership share
  • Credited with a Brand refresh (including positioning & packaging change) that resulted in highest rating for Colors Bangla in '21-'22
  • Awarded SILVER for BEST IDENT at Promax India Regional 2022
  • Post NTO of 2019, strategized the channel reach to claw back by 10 percentage points through multipronged interventions
  • Crafted social media presence in a way that ensured TOMA at par with the market leader
  • Awarded the Best Employee of the branch in Q1, '19-'20 which was within 12 months of joining

Marketing Head

ABPWEDDINGS.COM
08.2014 - 06.2018
  • Led acquisition campaigns across all performance marketing channels including Email, Search, Display, Social and Mobile
  • Planned and managed ATL and BTL campaigns in India & abroad to build brand salience within target demographics
  • Established market leadership position in Bengal within two years of launch by developing and implementing comprehensive go-to-market strategy
  • Exceeded app installation targets by 250% within stipulated timeframe through optimized mobile acquisition campaigns
  • Achieved 60% higher than targeted profile creation in new Marathi market through strategic launch campaign
  • Generated leads from international markets including US, UK & Middle East through coordinated on-ground, on-air & online campaigns
  • Received ABBY Award nomination in Branded Content category (2017) for innovative Facebook content strategy

Senior Brand Manager

ABP PVT LTD
04.2013 - 07.2014
  • Grew ONE STOP classifieds brand to an annual 80 crore revenue stream across multiple media properties including Anandabazar Patrika, The Telegraph, Friends FM & Magazines
  • Expanded market reach by building 'habit of advertising' among consumers in Bengal & neighboring states

Assistant Marketing Manager to Senior Marketing Manager

ABP PVT LTD
11.2004 - 03.2013
  • Led ad revenue performance optimization across team members and trade partners
  • Progressed through multiple promotions from Assistant Marketing Manager to Senior Marketing Manager based on consistent performance

Officer to Senior Officer

THE TIMES OF INDIA GROUP
11.1999 - 10.2004
  • Played key role in establishing The Times of India, Kolkata as a viable advertising option in a competitive market
  • Built relationships with corporate and retail clients to position BCCL publications as effective advertising channels
  • Successfully managed team of canvassers to achieve sales targets

Education

Post Graduate Certificate - Advertising & Public Relations

MICA
01.2014

GutsGo Online Marketing Program - undefined

Internet & Mobile Association of India
01.2014

Advanced Online Advertising Program - undefined

NIIT IMPERIA
01.2011

Post Graduate Diploma - Marketing Management

The Times School Of Marketing
01.1999

B.Com (Honours) - undefined

City College
01.1996

ISC, ICSE - undefined

Calcutta Boys School
01.1992

Skills

  • Brand management expertise
  • Multi-channel marketing strategies
  • Marketing Funnel Optimization
  • Team Leadership & Development
  • ATL, BTL & Digital Media Strategy
  • Content Strategy & Development
  • Media Planning & Buying
  • Market Research & Analysis
  • Generative AI Implementation
  • Project Launch Strategy
  • Budget Management

Accomplishments

  • Delegate to NABC 2017 at Santa Clara, USA
  • Delegate to 65th World Newspaper Congress at Bangkok in 2013
  • Invitee to Media Marketing Workshops at Pattaya (2006), Kuala Lumpur (2007), Cairo (2008), Singapore (2010), Hong Kong (2011)
  • Four-time champion in intra-company quiz competition at ABP Pvt. Ltd
  • Six months hands-on experience in Design Thinking execution

Timeline

Marketing Head

SUGAM HOMES
05.2023 - 04.2025

Head of India Operations

LYKSTAGE.COM
01.2023 - 10.2023

Director - Regional Marketing

VIACOM 18 PVT. LTD
06.2018 - 06.2022

Marketing Head

ABPWEDDINGS.COM
08.2014 - 06.2018

Senior Brand Manager

ABP PVT LTD
04.2013 - 07.2014

Assistant Marketing Manager to Senior Marketing Manager

ABP PVT LTD
11.2004 - 03.2013

Officer to Senior Officer

THE TIMES OF INDIA GROUP
11.1999 - 10.2004

GutsGo Online Marketing Program - undefined

Internet & Mobile Association of India

Advanced Online Advertising Program - undefined

NIIT IMPERIA

Post Graduate Diploma - Marketing Management

The Times School Of Marketing

B.Com (Honours) - undefined

City College

ISC, ICSE - undefined

Calcutta Boys School

Post Graduate Certificate - Advertising & Public Relations

MICA

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