Bithindra Biswas
Mumbai
Summary
Dynamic leader with a proven track record in driving substantial revenue growth and team excellence across sectors including EdTech and Healthcare at Brand Vibe Consulting. Excelled in marketing analytics and team management, achieving a "Top Voice" recognition by LinkedIn. Spearheaded innovative strategies at Radio Mirchi, enhancing brand solutions and customer engagement.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Founder & Growth Strategist
Brand Vibe Consulting
04.2023 - Current
- Established a new business vertical that successfully reactivated inactive retail accounts valued at more than ₹90 Cr for DB Corp.
- Drove growth across varied industries such as EdTech, Media, Services, Fashion, and Healthcare.
- Mentored startups and provided guidance to budding entrepreneurs.
National Director (Impact & Digital Properties)
Radio Mirchi (Times of India Group)
03.2022 - 04.2023
- Spearheaded revenue generation for brand solutions, managing a P&L of ₹100 Cr+
- Led a 100-member team, developing IPs across on-ground, TV, and digital platforms
- Strengthened relationships with top brands like Dabur, Reliance, ITC, and retail unicorns
Business Director (Gujarat, MP & CG)
Radio Mirchi (Times of India Group)
01.2020 - 03.2022
- Oversaw P&L for 21 radio stations, achieving annual revenues of ₹120 Cr+
- Positioned the region as a top-performing zone nationally for three consecutive years
- Managed 150+ team members, crafting 360-degree marketing solutions
Cluster Business Head (Gujarat)
Radio Mirchi (Times of India Group)
01.2018 - 01.2020
- Achieved “Best Station” award and launched ‘Mirchi Gujarati’ YouTube channel, gaining 1M+ views
- Expanded footprint in Gujarat with six city launches and innovative concert tours
Postpaid Head (Operations)
Idea Cellular Ltd
01.2013 - 01.2016
- Boosted postpaid revenue by 150% and reduced churn by 50%
- Led Six Sigma projects for customer engagement and revenue enhancement
Acquisition Head (Prepaid Marketing)
Idea Cellular Ltd
01.2011 - 01.2013
- Strategized product launches, achieving 1M+ customer acquisitions monthly
- Optimized stock movement processes, driving efficiency and sales growth
Assistant Vice-President (Marketing Strategy)
Angel Broking Ltd
01.2008 - 01.2011
- Directed marketing for North India, supervising a 200-member sales team
- Strengthened brand value through pan-India co-marketing initiatives
Territory Sales Manager
IBM India Pvt. Ltd
01.2009 - 01.2010
- Closed a $1.2M deal, among the largest in the financial services sector
Branch Manager
ICICI Bank
01.2004 - 01.2006
- Established a top-performing retail bank branch in Guwahati, ranking 6th nationally
- Achieved 100% growth in deposits within three months in Burdwan
Executive (Operations)
Tata Steel Distribution Ltd
01.2002 - 01.2004
- Implemented JIT, TQM, TPM, and Six Sigma at the Hot-Rolled Steel Plant
- Led a team of 40, achieving record production and shipment levels
Education
MBA - General Management
IIM Ahmedabad
04-2008
PhD - Marketing Practice Track
IIM Kozhikode
06-2028
Certificate - Disruptive Strategy
Harvard Business School
01.2021
BE - Electrical & Electronics Engineering
BIT Mesra
01.2002
Skills
- Marketing analytics
- Sales strategy
- Team management
- Revenue management
- Solution selling
- Business development
Websites
Certification
- Value Selling to CXOs, IIM Bangalore, 2009
- Fundamentals of Digital Marketing, Google, 2021
- Advanced Product Marketing & Strategic Thinking, LinkedIn, 2021
- Artificial Intelligence & Business Strategy, LinkedIn & PMI, 2023
Awards
- LinkedIn “Top Voice” for Senior Leaders, 2024
- Best Station Award, Radio Mirchi, 2019
- Economic Times Citi Grandmasters Finalist, 2007
- Author of “Disruptive Marketing”, Kindle, Amazon
- Converted all IIMs in CAT 2006
Phone
Handheld, (+91) 9088008833
Timeline
Founder & Growth Strategist
Brand Vibe Consulting
04.2023 - Current
National Director (Impact & Digital Properties)
Radio Mirchi (Times of India Group)
03.2022 - 04.2023
Business Director (Gujarat, MP & CG)
Radio Mirchi (Times of India Group)
01.2020 - 03.2022
Cluster Business Head (Gujarat)
Radio Mirchi (Times of India Group)
01.2018 - 01.2020
Postpaid Head (Operations)
Idea Cellular Ltd
01.2013 - 01.2016
Acquisition Head (Prepaid Marketing)
Idea Cellular Ltd
01.2011 - 01.2013
Territory Sales Manager
IBM India Pvt. Ltd
01.2009 - 01.2010
Assistant Vice-President (Marketing Strategy)
Angel Broking Ltd
01.2008 - 01.2011
Branch Manager
ICICI Bank
01.2004 - 01.2006
Executive (Operations)
Tata Steel Distribution Ltd
01.2002 - 01.2004
MBA - General Management
IIM Ahmedabad
PhD - Marketing Practice Track
IIM Kozhikode
Certificate - Disruptive Strategy
Harvard Business School
BE - Electrical & Electronics Engineering
BIT Mesra
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