BIYAS ROY
Kolkata
Summary
Dynamic and detail-oriented professional with a year of cross-functional experience in client servicing, marketing, and public relations. Adept at managing high-pressure environments, coordinating with diverse stakeholders, and executing campaigns with precision and discretion. Brings a proven ability to manage talent, oversee brand narratives, and handle public-facing responsibilities.
Overview
3
3
years of professional experience
Work History
Assistant Sales & Brand Manager
Aditya Birla Capital Ltd.
Kolkata
06.2024 - 05.2025
- Served as the face of the brand for high-value clients, maintaining professionalism and confidentiality.
- Customized offerings and resolved escalations, ensuring seamless client experiences.
- Executed localized marketing campaigns in sync with brand positioning.
- Collaborated cross-functionally with internal teams and external vendors.
- Awarded ‘Overachievement Award’ for exceeding sales targets by 40%.
Marketing Intern
Aditya Birla Fashion and Retail Ltd.
Kolkata
05.2023 - 06.2023
- Supported the planning and execution of fashion campaigns and in-store promotions.
- Coordinated event logistics and customer experiences in line with brand aesthetics.
- Gained hands-on exposure to visual merchandising and market trends.
Public Relations & Outreach Intern
Younity
02.2022 - 03.2022
- Company Overview: Remote
- Managed digital content for LinkedIn & Instagram, increasing engagement.
- Led influencer outreach and community-building strategies.
- Developed key PR communication skills in a remote environment.
- Remote
Education
Bachelor of Business Administration -
Symbiosis Centre For Management Studies
Pune01.2024
ISC -
The Heritage School
Kolkata01.2021
ICSE -
The Heritage School
Kolkata01.2019
Skills
- Social Media Oversight
- Market research and consumer insights
- Customer relationship management
- Cross-functional collaboration
- High-Stakes Client Handling
- Supply chain management
- Design & Content tools
- Strategy development
Languages
- English
- Hindi
- Bengali
Projects
Celebrity Endorsements & Consumer Behavior – Analyzed how public image and branding shape consumer choices. Gender Stereotypes in Advertising – Investigated media portrayals and their social implications.
Technical And Creative Tools
- Microsoft Excel (Advanced)
- Google Workspace
- Canva
- Social Media Analytics
- CRM Platforms: Salesforce, Zoho
Timeline
Assistant Sales & Brand Manager
Aditya Birla Capital Ltd.
06.2024 - 05.2025
Marketing Intern
Aditya Birla Fashion and Retail Ltd.
05.2023 - 06.2023
Public Relations & Outreach Intern
Younity
02.2022 - 03.2022
Bachelor of Business Administration -
Symbiosis Centre For Management Studies
ISC -
The Heritage School
ICSE -
The Heritage School
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