BLESIDA BENNY

Research Analyst

- Conducted market research and analyzed data to identify trends, opportunities, and potential risks.

- Prepared comprehensive equity outlooks, including Nifty and Bank Nifty intraday and short-term forecasts, incorporating technical charts to indicate key support and resistance levels.

- Developed detailed commodity outlooks for silver, gold, crude oil, copper, zinc, and natural gas, featuring technical charts to highlight main support and resistance points.

- Uploaded blog content related to weekly and news updates, enhancing audience engagement and information dissemination.

- Revamped all technical and fundamental analysis-related blogs, guiding the blog writing team to ensure high-quality content.

- Actively increased blog activity with content focused on the stock market, including stocks and industry updates.

- Uploaded all equity, NFO, and commodity live level updates based on pivot calculations in the morning, evening, and weekly.

- Conducted educational sessions with other departments, such as support and sales, to deepen their understanding of the stock market.

Social Media & Digital Marketing

- Managed a team of 4 content writers and 3 designers, providing daily insights into SEO to optimize content performance.

- Prepared content and design calendars, monitoring work to ensure timely completion according to the schedule.

- Worked on chatbot development to enhance customer interaction for the company.

- Set up the IVR flow for support and sales teams to streamline customer service.

- Implemented auto call setup systems for support and sales teams to improve efficiency.

- Developed website content, collaborating with the UI/UX team for optimal user experience.

- Provided comprehensive marketing support for offline and online webinars and events.

- Executed WhatsApp campaigns and email campaigns to boost engagement and lead generation.

- Managed app notifications to ensure timely updates and user engagement.

Lead Generation.

- Conducted webinars to educate participants at both basic and advanced levels, primarily through online platforms.

- Connected with sub-brokers and institutions to drive conversions and expand the customer base.

- Facilitated the conversion of algo vectors to improve trading strategies.

Product Department

- Tested bugs in the app and web prior to release, coordinating with the developer team to resolve issues effectively.

- Conducted meetings with product managers to propose ideas for enhancing app and web functionality.

- Collaborated with the UI/UX team for better visualization of products, ensuring a user-friendly interface.

- Managed IPO updates for the app, web, and website to keep users informed of the latest opportunities.

Process Development Department

- Developed Interkart (WhatsApp campaign) into a CRM calling system for sales and support, enhancing customer relationship management.

- Designed workflow for KYC for the product team to ensure seamless customer onboarding.

- Provided website design content and suggestions to improve user experience.

- Proposed and implemented a proper flow for lead generation from the website.

- Prepared competitor difference reports for the sales and support teams to enhance sales conversations and strategies.

• Profiled and analyzed investment products to develop customized financial strategies for clients' financial needs
• Sold financial products including stocks, bonds, mutual funds and insurance
• Sorting, filing and maintaining filing system for efficient recordkeeping and easy retrieval
• Monitored client investment related to retail and institutional clients
• Focused on servicing as a dealer in Cash, Equity Derivatives and Currency Derivatives Segment
• Create and enforce plans that will help meet the needs of customers