Bhagya Laxmi Mishra
Bangalore
Summary
As a strategic thinker with over 10 years of experience in digital marketing & IT, I have a proven track record of developing and implementing successful digital marketing strategies. With a data-driven approach, I have delivered exceptional results for both B2B and B2C companies across multiple industries.
Overview
10
10
years of professional experience
Work History
Digital Marketing Manager
Vahak
01.2022 - Current
- Driving activations and repeat transactions from users
- Analyze AppsFlyer, Metabase and Tableau customer behavior data to visualize and develop targeted marketing campaigns that drove an 80% reduction in CAC
- Driving a successful Retargeting Google & Facebook Ads campaign that results in a 25% increase in conversions and a 10% optimisation in cost per acquisition.
- Managing a cross-functional project to optimise company's signup process, resulting in a 30% increase in user retention
- Regular measuring, reviewing & reporting of all campaigns
- Planning and executing a budget forecasting program (approx 9 crore) that helps the company plan marketing expenses over a six-month period.
- Regularly follow market trends & implement the latest marketing tools & strategies
- Negotiating contracts with third-party platforms like ShareChat, TrueCaller, Taboola, Influencers and many other ad partner to ensure competitive pricing and maximize ROI for the company.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed and executed online marketing campaigns, significantly enhancing customer engagement.
Social Media Executive
Blue Domino
04.2021 - 01.2022
- Planned and executed social media strategies for clients across various industries, including healthcare, beauty, real estate & retail.
- Conducted regular social media audits and analysis to optimize campaign performance and improve ROI.
- Collaborated with creative & influencer marketing to create integrated campaigns that drove results.
- Drove WhatsApp marketing campaigns that increased readers list by 80% in 1.5 months
Digital Marketing Executive
Promarketo
01.2020 - 04.2021
- Executed successful PPC, social media, email, and whatsapp campaigns that increased website traffic by 35% and generated 25% more leads.
- Conducted market research and competitor analysis to identify new growth opportunities and improve campaign performance.
- Conducted A/B testing and other experiments to optimize campaign performance and drive results.
- Created ad copy that aligned with brand messaging and resonated with target audiences, resulting in a 50% increase in CTR and a 30% increase in conversions.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Created email blast campaigns to target key customers.
- Optimized email campaigns to increase open and click-through rates.
Software Engineering Analyst
Accenture
10.2014 - 12.2019
- Worked on building mappings and workflows using different transformations and parameters in WMB, Webmethods, SQL, ESQL, Informatica and Excel.
- Strong problem-solving and analytical skills, with experience using data-driven insights to optimize digital marketing campaigns.
- Developed and executed successful A/B testing and other experiments to improve campaign performance and drive results.
Education
PGDM - Event Management
NIEM
B.Tech - Information Technology
Narula Institute of Technology
Brand Communication Management
MICA
Ahmedabad06.2024
Skills
- PPC advertising
- Strategic planning
- Data analysis
- Budget Management
- Lead/Appointment Generation
- App Acquisition and Marketing
- Email Marketing
- Keyword analysis
- Calculating ROI
- SEO Strategies
Timeline
Digital Marketing Manager
Vahak
01.2022 - Current
Social Media Executive
Blue Domino
04.2021 - 01.2022
Digital Marketing Executive
Promarketo
01.2020 - 04.2021
Software Engineering Analyst
Accenture
10.2014 - 12.2019
PGDM - Event Management
NIEM
B.Tech - Information Technology
Narula Institute of Technology
Brand Communication Management
MICA
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