Summary
Overview
Work History
Education
Skills
Candidateprofile
Personal Information
Timeline
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B N S HANUMA PRASAD AYYAGARI

BODUPPAL

Summary

A highly accomplished and results-driven Sales professional with 28 years of experience in renowned organizations. Adept at strategic planning and managing business operations to align with company goals and mission. Demonstrates proven expertise in developing strategies to drive business growth, expand into new markets, and promote products for operational excellence. Detail-oriented, efficient, and skilled in building strong interpersonal relationships.

Overview

30
30
years of professional experience

Work History

Senior Manager – Sales & Marketing

Maruti Ispat & Pipes Pvt. Ltd
10.2023 - Current
  • Conducted comprehensive market surveys to identify high-potential distributors and dealers with strong financial stability.
  • Appointed and onboarded selected, shortlisted distributors and dealers.
  • Achieved significant sales growth, increasing monthly sales from 300 MT to 2200 MT within the assigned territory.
  • Successfully reduced outstanding debtor balances, leading to a substantial improvement in cash flow.
  • Streamlined credit terms, reducing the credit period from 45 days to just 7 days.

Manager (Sales and Marketing)

JSW Cement Limited.
05.2011 - 08.2018
  • Managed sales and marketing for Coastal Andhra Pradesh markets, including Krishna, Guntur, East Godavari, West Godavari, Prakasam, Visakhapatnam, Vijayanagaram, and Srikakulam districts.
  • Focused on target-driven performance and closely monitored daily activities to ensure consistent growth.
  • Achieved monthly sales and collection growth exceeding 100% in the assigned territory, with strong brand penetration and visibility.
  • Successfully positioned JSW PSC Cement as a leading brand in a market dominated by OPC and PPC, earning high recognition from dealers and direct customers.
  • Organized Cement Influencer Meets and Technical Sessions to raise awareness about PSC Cement.
  • Key responsibilities included creating brand presence, fostering teamwork, negotiating new business opportunities, and identifying & appointing loyal dealers.
  • Executed promotional campaigns and generated MIS reports for performance tracking.
  • Significant achievements: Established a strong brand image for Portland Slag Cement (PSC), created product demand, screened and appointed a robust dealer network (wholesale and retail), and built lasting relationships with key professionals (Architects, Engineers, Builders) and channel partners.

Regional Sales Manager

DALMIA CEMENT (BHARAT)LTD.
08.2008 - 04.2011
  • Managed a team of 10 employees to achieve sales and business targets.
  • Generated MIS reports to analyze and improve sales performance.
  • Oversaw credit and dealer management processes.
  • Enhanced market share and brand equity through strategic initiatives. Penetrated new markets and identified business avenues.
  • Conducted negotiations to secure new business opportunities.
  • Planned and executed promotional campaigns to drive product demand.

Significant Achievements:

  • Conducted an extensive cement market survey in Hyderabad and Telangana districts.
  • Established a strong dealer network with 74 dealers, blending wholesale and retail channels.
  • Successfully launched Dalmia Cement in Hyderabad, Kurnool, and Telangana districts.
  • Built a strong brand image and generated demand for the product.
  • Maintained excellent relationships with key professionals (Architects, Engineers & Builders).
  • Achieved record trade sales:14,508 MT in Hyderabad (December 2009).
    6,000 MT in Kurnool districts.
  • Secured accompanying sales revenue of ₹10.50 crores.
  • Achieved 75% PPC highest sales in the region.
  • Received the "Elevation Award" for best sales performance in the region.

Assistant Regional Manager

MY HOME INDUSTRIES
08.2006 - 08.2008
  • Managed sales and marketing operations in the designated territory.
  • Led a team of 5 employees to achieve sales and business goals.
  • Developed target plans and formulated effective sales strategies.
  • Generated and analyzed MIS reports for performance tracking.
  • Managed credit and dealer networks to ensure smooth operations.
  • Penetrated markets to enhance the share of blended cement.
  • Designed and executed promotional campaigns to boost demand.

Significant Achievements:

  • Achieved an all-time record trade sales of 9,000 MT and collected ₹3.15 crores in 2007.
  • Successfully generated sales of 90% blended cement in OPC-dominated markets.
  • Drove sales growth:12% increase in Warangal district.
    10% increase in Khammam district post-assignment.
  • Achieved 100% sales against the annual target.
  • Spearheaded rapid market development in the assigned areas.
  • Maintained a disciplined credit period of 6 days, ensuring financial efficiency.

Territory Manager

MADRAS CEMENTS LTD
08.2000 - 08.2006
  • Sales Territory: Nalgonda district, Hyderabad and Vijayawada (Krishna district)
  • Report to the Zonal Manager
  • Key Profile: Sales team supervision, Dealer network development, MIS reports generation, Exhibiting control over debtors, Organizing product promotion campaigns, Sales penetration into rural markets
  • Significant Achievements: Achieved record trade sales in Nalgonda (5150 Mt in May 2001), and accompanying sales revenue of Rs 1.10 Corer, Developed brand penetration at old city at Hyderabad by way of new market development, Successful in selling 100% blended cements in the OPC dominated markets, Achieved 33% Growth in Hyderabad market, one of my dealers achieved 2nd Rank in the State, 'MAN OF STEEL' award given by the Management of Madras Cements Ltd., for record sale of 'SLAG CEMENT' in the sector

Sales Officer

THE INDIA CEMENTS LTD
11.1994 - 08.2000
  • Territory: Nalgonda district, Medak & Warangal districts
  • Reported to the Zonal Manager
  • Sales Officer: 1996-2000, Trainee in Sales: 1994-1996
  • Started career with M/s
  • Raasi Cement Ltd., in 1994 as district in charge
  • Key Profile: Dealer network development, Reports generation for company go down, Exhibiting control over debtors, Organizing product promotion campaigns, Sales penetration into rural markets
  • Significant Achievements: Achieved record trade sales in Warangal (7200 Mt in December 1999), and accompanying sales revenue of Rs 1.50 Corer, Appointed and maintained good network of stockiest, Developed brand penetration at rural market, Maintained good relationship with Masons, Architects and Engineers, Got Cash & Appreciation Award given by the India Cements Ltd., for Best Sales Officer in the Region

Education

Bachelor of Commerce - Accounting And Finance

Andhra University
Visakhapatnam, India
03-1991

Skills

  • Sales and Marketing
  • Business Development
  • Channel Management
  • Market Analysis
  • Credit Control
  • Promotional Activities
  • Client Relationship Management
  • Market Penetration
  • Profitability Management
  • Inventory Management
  • Performance Evaluation
  • Distributor Management

Candidateprofile

Cement Industry, 28 years, Sales and Marketing, Business Development, Channel Management

Personal Information

  • Father's Name: Late Sri. A V Subbarao
  • Date of Birth: 06/23/69

Timeline

Senior Manager – Sales & Marketing

Maruti Ispat & Pipes Pvt. Ltd
10.2023 - Current

Manager (Sales and Marketing)

JSW Cement Limited.
05.2011 - 08.2018

Regional Sales Manager

DALMIA CEMENT (BHARAT)LTD.
08.2008 - 04.2011

Assistant Regional Manager

MY HOME INDUSTRIES
08.2006 - 08.2008

Territory Manager

MADRAS CEMENTS LTD
08.2000 - 08.2006

Sales Officer

THE INDIA CEMENTS LTD
11.1994 - 08.2000

Bachelor of Commerce - Accounting And Finance

Andhra University
B N S HANUMA PRASAD AYYAGARI