Badminton
Bonny Dhanak
Marketing Intelligence Specialist
Pune
Summary
Data-driven and strategically minded marketing intelligence specialist with a track record of turning unstructured data into useful insights. Adept at leveraging cutting-edge analytics tools and market research to drive informed marketing decisions. Skilled in identifying market trends, consumer behavior, and competitor landscapes to optimize campaigns and enhance overall business performance.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Intelligence Specialist
Darwinbox
Pune
02.2022 - Current
- Reviewed CRM systems to understand relevant opportunities, pull reports and create dashboards. (HubSpot)
- Communicated with local vendors to build networks and develop leads.
- Maintained events of APAC, US and MENA along with helping in organizing roundtables and conference globally.
- Led and managed a team of 10 LDR to help maximize the number of cold leads.
- Generated meetings through cold-calling for HR Perspective Campaign India region.
- Responsible for the SDR pipeline being delivered on weekly and monthly basis using cold and warm marketing techniques.
- Implemented and managed successful Account-Based Marketing campaigns, resulting in a 20% increase in engagement and a 15% lift in lead quality.
- Used HubSpot to handle current portfolio and prospective leads.
Demand Generation Associate
SalesBridge
Pune
09.2021 - 01.2022
- Proactively prospect and qualify leads through outbound calls, emails, and social selling strategies.
- Collaborate with the sales team to ensure seamless handover of qualified opportunities.
- Utilize CRM tools to track lead interactions, maintain accurate records, and report on lead generation activities.
- Exceed monthly and quarterly targets for lead generation and opportunity creation.
Customer Service Associate
Amazon
Pune
09.2020 - 04.2021
- Developed and actualized customer service initiatives to decrease wait time.
- Managed over 70 inbound calls and solved order queries.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
Unit Manager
ICICI PRUDENTIAL LIFE INSURANCE
Rajkot
09.2019 - 12.2019
- Worked with best insurance training teams in t Saurashtra Region
- Managed over 50 customer calls per day.
- Increased sales by converting customers into Financial Advisors.
Education
BBA - Business Management
The Marwadi University
Rajkot 06.2016 - 05.2019
Skills
Inbound Marketing
Product Knowledge
Lead Generation
Account Development
Interpersonal Communication
Campaign Management
Outbound Prospecting
CRM Management
Timeline
Marketing Intelligence Specialist
Darwinbox
02.2022 - Current
Demand Generation Associate
SalesBridge
09.2021 - 01.2022
Customer Service Associate
Amazon
09.2020 - 04.2021
Unit Manager
ICICI PRUDENTIAL LIFE INSURANCE
09.2019 - 12.2019
BBA - Business Management
The Marwadi University
06.2016 - 05.2019
Interests
Culinary
Traveling and Exploring
Personal Information
Date of birth 10-04-1997
Place of birth Sharjah, UAE Nationality Indian
LinkedIn www.linkedin.com/in/bonnydhanak