Strategic business leader with 27 years of experience in FMCG, Dairy, and Retail sectors. Proven track record in transforming concepts into successful commercial ventures. Achieved significant growth across various consumer categories through effective customer and consumer engagement strategies. Expertise in P&L management, business model innovation, and aligning investor goals with market dynamics.
Marshalled GT channel across South and East regions to enhance distribution efficiency.
Transitioned loss-making Direct Distribution operations in TN and Karnataka, revitalizing Distributor model without impacting revenue.
Achieved tripling of Numeric Distribution while increasing rural penetration in towns with populations up to 10,000.
Strengthened distribution strategy to ensure sustainable growth over four consecutive quarters.
Achieved 11X growth in Modern Trade sales revenue within three years.
Expanded geographical reach across Pan-India to enhance market presence.
Developed innovative shopper marketing concepts to drive brand engagement across business verticals.
Launched Kellogg Breakfast cereal portfolio in India, establishing a strong presence in South India.
Strengthened key account relationships within major MT chains, including Big Bazaar and Spencer’s.
Implemented shopper marketing strategies at store levels to enhance customer engagement.
Collaborated with Brand Marketing team on activations to increase awareness and trial rates for breakfast cereals.
Executed S&D strategy for GT channel across geographies (TN SOUTH RURAL) for Parle Biscuits and confectionary category, enhancing key metrics such as Topline achievement, Numeric distribution, Geography expansion.