B Pabitra Prasad Patro
Bangalore
Summary
Reliable detail-oriented professional demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
10
10
years of professional experience
Work History
Manager
The Smart Cube(A WNS Company)
Bangalore
11.2021 - Current
- Established processes to ensure efficient workflow throughout the organization.
- Optimized existing processes by introducing innovative solutions for better accuracy and cost savings.
- Optimized existing machine learning models by tuning hyperparameters using grid search methods in Python and R environment.
- Built compelling data stories and visualizations to influence decision makers.
- Collaborated with business stakeholders across multiple functions to understand their analytical needs and develop solutions accordingly.
- Prepared detailed documentation of the developed models along with the assumptions made during model development process and results achieved upon deployment of the model in production environment.
- Handson on new Marketing Mix techniques using PYMC Marketing, Lightweight MMM and Robyn.
Project Manager
Kantar
10.2020 - 11.2021
- Led a global team of analysts to integrate market data, spend analytics and quantitative modeling into a cohesive package, which meets the analytical needs of procurement by providing insights that empowers better business decision making
- Provided leadership, supervision, performance management, development, coaching, and mentoring of direct reports so they can carry out their role to the highest possible standard
- Identified opportunities to maximize revenue and reduce expenses leveraging Media, Promotion, Retail, behavior and survey data
- Created detailed project plans including goals, priorities, deadlines, deliverables.
- Presented findings from data analysis in a clear, concise manner that was easily understood by stakeholders at all levels of the organization.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
Associate Project Manager
Kantar
05.2018 - 09.2020
- Key responsibilities include Project Management, process enhancement, analyze client's business requirements, and provide meaningful insights and information with the help of business models using different statistical modeling approach
- Played key supporting role in technology enhancements and process re-engineering- Introduced new concepts and approach in the existing framework which helps in getting a much clearer vision
- Ensured that my direct reportees were always abreast of the current requirement and delivered all projects within the stipulated timeframe.
Senior Analyst
Gain Theory(acquired by Kantar)
01.2016 - 04.2018
- Key responsibilities include optimizing the ROI solutions by building business models for allocated projects, mentorship to junior colleagues in understanding in-housework hierarchy and structure
- Successfully delivering Market Mix Modeling projects using different techniques such as ordinary least square (OLS), Proc Mix Pooled regression and tools like SAS.
Analyst
Gain Theory(acquired by Kantar)
03.2014 - 12.2015
- Exploratory Data Analysis: Summarizing and visualizing the important characteristics of the data using Excel & PowerPoint
- Brand Awareness Modeling: Deciding on which awareness factor is very impactful and then rationalizing effectiveness of media and other marketing activity on Brand Awareness.
Education
PGDMO - Business Analytics
IMT Ghaziabad
01.2021
Bachelor of Technology - Electronic And Tele Communication
Bharath University Chennai
06-2012
Skills
- Accomplished in project management
- Analytical
- Storytelling
- Leadership
- Communication skills
- Python, Excel, Tableau
- Budget Optimization
- Simulation
Personal Information
- Title: Project Manager
- Date of Birth: 07/15/91
Languages
- English, Native or Bilingual Proficiency
- Hindi, Full Professional Proficiency
- Odiya, Native or Bilingual Proficiency
Affiliations
- Sports Enthusiast
- Solo expeditions
Accomplishments
Data science innovation award for incorporating for innovating solutions on Market Mix Modeling
Timeline
Manager
The Smart Cube(A WNS Company)
11.2021 - Current
Project Manager
Kantar
10.2020 - 11.2021
Associate Project Manager
Kantar
05.2018 - 09.2020
Senior Analyst
Gain Theory(acquired by Kantar)
01.2016 - 04.2018
Analyst
Gain Theory(acquired by Kantar)
03.2014 - 12.2015
PGDMO - Business Analytics
IMT Ghaziabad
Bachelor of Technology - Electronic And Tele Communication
Bharath University Chennai
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