Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Swati Upadhyay

Gurgaon

Summary

A seasoned Sales & Marketing professional with 10+ years of comprehensive experience in spearheading New Business Development, Distributor & Key Account Management. Demonstrated expertise in formulating and executing strategic plans to surpass sales targets, particularly in the FMCG and Consumer Durables sectors. Aiming to leverage my goal-oriented approach and proven success record in a challenging Area Sales Manager role to drive business growth and development.

Overview

14
14
years of professional experience

Work History

Area Sales Executive

India Tobacco Company Limited (ITC)
04.2022 - Current
  • Customer Relationship Innovation: Revolutionized the sales approach by integrating advanced analytics into the CRM platform, enabling personalized customer engagement strategies. This innovation led to a marked improvement in lead conversion rates and a 30% increase in repeat business within a year.
  • Operational Sales Efficiency: Overhauled the sales pipeline management system to streamline operations and reduce the sales cycle duration by 20%. Introduced automation tools for routine tasks, allowing the sales team to focus on high-value interactions and strategic client management.
  • Data-Driven Sales Decisions: Leveraged big data insights to refine sales strategies, identifying high-potential prospects and optimizing sales pitches based on customer behavior patterns. This approach contributed to a 15% increase in sales productivity and a more targeted, efficient sales process.
  • Enhanced Training Programs: Developed a comprehensive sales training program incorporating the latest sales techniques and technologies. This initiative improved the sales team's skills and confidence, directly impacting overall sales performance with a noticeable 18% uptick in sales metrics within six months.

Area Sales Manager

Pansari Industries Pvt. Ltd
11.2021 - 03.2022

• Regional Sales Leadership: Excellently managed sales operations across Delhi/NCR, enhancing strategies for deeper market penetration and regional dominance.

• Dynamic Team and Network Development: Built and led a high-achieving sales team, establishing a robust distributor network to maximize service efficiency and market presence.

• Innovative Distribution Tactics: Pioneered the development of a comprehensive distribution system, significantly improving product reach and customer access.

Strategic Client and Partner Engagement: Cultivated enduring relationships with clients and distributors, fostering loyalty and driving continuous business expansion.

• Product Launch & Market Share: Administered the launch of new products, focusing on maintaining and improving the market share of existing brands through timely execution of strategic activities.

Business Development Executive

LT Foods
05.2017 - 10.2021

• Strategic Market Expansion: Enhanced market intelligence and client engagement to align with strategic plans, significantly expanding the distribution network for improved market reach and brand visibility.

• Achievement of Financial Targets: Excelled in meeting and surpassing revenue goals through rigorous planning and execution, demonstrating a robust commitment to achieving business objectives.

• Innovative Sales Strategies: Developed and implemented effective sales and marketing tactics, including targeted direct marketing and cold-calling, to foster industry relationships and drive business development.

• Customized Client Solutions: Utilized a solution-oriented approach to meet diverse client needs, drawing on a wide range of products and expert resources, thereby ensuring high-quality service and customer satisfaction.

Business Development Executive

McCain Foods India Pvt. Ltd
11.2011 - 04.2017

• Market Expansion & Strategy Alignment: Mastered market knowledge to align growth with McCain's strategic plans, ensuring focused expansion and client engagement.

• Achievement of Revenue Targets: Excelled in meeting revenue goals by implementing effective strategies in line with the Area Business Plan, demonstrating a strong capacity for financial growth and target achievement.

• Relationship Building & Customer Engagement: Established and nurtured valuable customer relationships through regular meetings and strategic engagement, leading to increased sales and business development opportunities.

• Innovative Sales & Marketing Initiatives: Developed and executed a comprehensive sales contact plan, including direct marketing and cold-calling, complemented by active participation in industry events to foster key prospect relationships.

Business Development Executive

Mrs. Bector's Food Specialties Ltd
03.2011 - 10.2011

• Strategic Market Development: Demonstrated deep understanding of market dynamics to align with Mrs. Bector's strategic growth plans, significantly expanding client base and market footprint.

• Distribution & Revenue Success: Established a robust distribution network to enhance market reach and penetration, consistently achieving and surpassing revenue targets according to the Area Business Plan.

• Customer Relationship Excellence: Cultivated strong relationships with customers through strategic engagements and regular meetings, unlocking new sales and development opportunities.

• Innovative Sales Strategies: Led the creation and execution of dynamic sales and marketing strategies, including direct marketing, cold-calling, and industry event participation, to effectively connect with key prospects and tailor solutions to meet diverse client needs.

Sales Promoter

Nokia Priority (CPM)
12.2010 - 02.2011
  • Engagement & Solution Customization: Initiated and maintained dynamic customer interactions, employing tailored marketing approaches and utilizing Nokia's diverse product range to meet unique customer needs, fostering long-term loyalty and increasing sales potential.

Education

MBA - Sales And Marketing Education

Institute of Productivity And Management (IPM)
Ghaziabad, India
06.2011

Bachelor of Arts - English Literature

PPN College
Kanpur
04.2009

Skills

  • MS - Word
  • MS - Excel
  • MS - Powerpoint
  • Sales Forecasting
  • Strategic Planning
  • Client acquisition
  • Sales Reporting
  • Territory Management
  • Cross-selling techniques
  • Competitive Analysis
  • Sales Pipeline Management
  • Schedule Coordination
  • Business development and planning
  • Inventory Management
  • Sales operation

Accomplishments

    • Sales Shark of the Month at ITC: Awarded the title of Sales Shark of the Month for exceptional performance in sales. This recognition highlights my ability to navigate competitive markets, achieve top sales results, and demonstrate unparalleled commitment to meeting and surpassing company goals.

    • Neev-ka-Patther Award for Sales Excellence at Del Monte: Honored with this prestigious award for significantly exceeding sales targets. This accolade recognizes outstanding achievement in sales strategy execution and market penetration, underscoring my dedication to driving business growth and success.

Languages

English
Upper intermediate (B2)
Hindi
Bilingual or Proficient (C2)

Timeline

Area Sales Executive

India Tobacco Company Limited (ITC)
04.2022 - Current

Area Sales Manager

Pansari Industries Pvt. Ltd
11.2021 - 03.2022

Business Development Executive

LT Foods
05.2017 - 10.2021

Business Development Executive

McCain Foods India Pvt. Ltd
11.2011 - 04.2017

Business Development Executive

Mrs. Bector's Food Specialties Ltd
03.2011 - 10.2011

Sales Promoter

Nokia Priority (CPM)
12.2010 - 02.2011

MBA - Sales And Marketing Education

Institute of Productivity And Management (IPM)

Bachelor of Arts - English Literature

PPN College
Swati Upadhyay