BRAJENDRA PRATAP SINGH
MUMBAI
Summary
Accomplished Director of Sales and Marketing with a proven track record at RABS INDIA EV AUTO PVT LTD, enhancing market share through data-driven decision-making and effective trade show management. Skilled in developing pricing strategies and fostering strong client relationships, I excel in driving growth and leading high-performing teams to exceed targets.
Overview
17
17
years of professional experience
Work History
Director of Sales and Marketing
RABS INDIA EV AUTO PVT LTD
Noida
02.2015 - 02.2024
- Developed and implemented sales and marketing plans to maximize profitability.
- Created and managed budgets for sales and marketing initiatives.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Identified new markets and developed strategies to capture them.
- Conducted market research to assess the effectiveness of existing products and services.
- Directed staff in effective sales techniques and processes.
- Generated leads through networking, cold calling, email campaigns.
- Collaborated with leadership teams on product launches, strategy development.
- Developed pricing models for various products and services according to market conditions.
- Leading sales team in developing and implementing effective strategies to increase customer base.
- Creating and executing plans for generating new business opportunities.
- Developing and maintaining relationships with key customers, partners, and vendors.
- Setting goals for the sales team and monitoring progress towards achieving them.
- Analyzing customer data to identify trends and potential areas of growth.
- Identifying new market segments and developing strategies to penetrate them.
- Coordinating with marketing teams to create promotional campaigns that generate leads.
- Participating in industry events, conferences, trade shows, webinars.
- Designing training programs for sales staff on product knowledge and sales techniques.
- Monitoring competitors' activities to stay ahead of the competition.
- Providing feedback to other departments regarding customer needs, concerns, issues.
- Tracking monthly performance metrics for individual members of the sales team.
- Negotiating contracts with clients or vendors as needed.
- Ensuring compliance with relevant laws and regulations governing sales operations.
- Managing budget allocations within the sales department.
- Developing pricing models based on customer segmentation and competitive analysis.
- Maintaining a high level of professionalism while representing the company at all times.
- Assisting in resolving escalated customer issues when necessary.
- Building strong relationships with internal stakeholders such as finance and operations teams.
- Resolved customer complaints regarding sales and service.
- Identifying opportunities for process improvement within the sales organization.
Sales Manager
Pnb Metlife India Insurance Co Ltd
Lucknow
12.2009 - 01.2015
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Created and presented monthly reports to management on sales performance.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Conducted market research to identify new business opportunities.
- Developed and implemented sales strategies to increase agency revenue.
- Created marketing materials such as brochures, flyers, and presentations for clients.
- Provided customer service support by responding to inquiries in a timely manner.
- Negotiated contracts with vendors and customers to ensure profitability.
- Maintained accurate records of all sales activities and transactions.
- Managed the day-to-day operations of the agency's sales team.
- Analyzed data from previous campaigns to measure success and inform future strategies.
- Presented monthly performance reports to senior management team members.
- Recruited, trained, and supervised sales personnel in various methods of selling products and services.
- Identified potential areas for improvement within the agency's existing processes and procedures.
- Built relationships with key stakeholders, including customers, suppliers, partners, and other relevant industry contacts.
- Collaborated with marketing teams on promotional initiatives aimed at driving sales growth.
- Established KPIs to track progress towards goals.
Relationship Manager
Aegon Religare Life Insurance Company Ltd
Lucknow
02.2009 - 11.2009
- Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
- Identified customer needs, developed customized solutions, and provided knowledgeable advice.
- Conducted regular client meetings to assess progress, discuss opportunities for growth, and address any concerns.
- Evaluated customer feedback to identify areas of improvement in products or services offered.
- Collaborated with internal teams to develop strategies that would increase customer engagement levels.
- Analyzed market trends and identified potential new customers through research activities.
- Participated in industry events such as conferences and tradeshows to build brand awareness among prospects.
- Coordinated with cross-functional teams to ensure successful implementation of projects.
Operations Executive
ICICI LOMBARD
Lucknow
03.2007 - 02.2009
- Established policies and procedures for day-to-day operations that comply with company standards and regulations.
- Coordinated with cross-functional teams to ensure smooth operations.
- Managed the procurement of materials needed for daily operations.
- Oversaw the maintenance of equipment used in the production process.
- Trained new employees on operational procedures and protocols.
- Resolved escalated customer inquiries or complaints in a timely manner.
- Monitored KPIs to evaluate productivity, quality control and other performance metrics.
- Implemented Lean Six Sigma methodology to streamline processes across departments.
- Collaborated with senior management team on strategic planning initiatives related to operations activities.
Education
Bachelor of Arts - Econmoics
CSJM University Kanpur
Hardoi07-2007
Skills
- Trade show management
- Pricing strategy
- Print advertising
- Product positioning
- Data-driven decision-making
- Affiliate marketing
Languages
Hindi
Native language
English
Intermediate (B1)
B1
Software
Excel
Ms office
Work Preference
Work Type
Full TimeContract WorkWork Location
HybridRemoteOn-SiteWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success in business isn’t just about having a great product or idea—it’s about resilience, consistency, and building relationships that stand the test of time. Every challenge is an opportunity in disguise; embrace it, learn from it, and let it fuel your growth."
Interests
Cricket
Video Game
Music
Movie
Travelling
Timeline
Director of Sales and Marketing
RABS INDIA EV AUTO PVT LTD
02.2015 - 02.2024
Sales Manager
Pnb Metlife India Insurance Co Ltd
12.2009 - 01.2015
Relationship Manager
Aegon Religare Life Insurance Company Ltd
02.2009 - 11.2009
Operations Executive
ICICI LOMBARD
03.2007 - 02.2009
Bachelor of Arts - Econmoics
CSJM University Kanpur
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