Brajesh Sharma

• Financial and strategic planning of the category: created RA, option plan, buy plan, big bets for kids' wear, season strategy, and OTB.
• Comprehensive space planning with the space management team, VM strategy, and planogram with the VM team.
• Product planning: created a collection calendar, worked on concepts and trends, and developed a season silhouette library.
• Created a fabric, print, and trim library for the entire Style Up.
• Assortment planning, traveled extensively abroad and in India to define the new design language for TG.
• Margin/MD and inventory management

Achievements

• Awarded as a distinguished leader for the 'PACE Awards' for FY 2023-24.
• Kids' wear contribution is 20%.
• Highest RoS, ST, and HA in HAM among all the categories for AW23, SS24, and AW24.
• Built a competitive vendor network, enhancing cost efficiency without compromising on quality.

• Handled private label for boys' and infants' wear (Rs 676 cr - $86 million). For Reliance Trends, Ajio, Trends Junior, and Jio Business, apparel specialty stores, and online chains. Consistently meeting the topline and bottom line targets.
• Product planning, development, and assortment: range planning, range architecture, option plan, design brief, big bets, and product mix for the season after international visits and forecast study.
• Conducted comprehensive product and assortment planning, introducing popular categories like occasion wear and specialized fabrics.

Achievements

• Team Spirit became the 2nd best brand in the company in terms of productivity.
• Achieved 18% LFL growth in FY 19-20 and FY 21-22, with a private label share increase from 65% to 92%.
• Enhanced margin from 49% to 52%, and increased the imports of high-demand products from 4% to 17%.

• Launched GAP in the Indian market, collaborating with the US team to create a localized pricing strategy and merchandise assortment.
• Created a critical path for launch, created weekly trade pack formats for the UK and USA offices.
• Created the assortment and buy plan for Holiday 2015 and Spring 2016 while selecting merchandise in the New York office.

Achievements

• Streamlined the import process, resulting in Rs. 50 lakh in cost savings.
• Successfully introduced GAP in India, setting up merchandising systems, and launching initial collections ahead of schedule.

• Drove category growth for girls' and teens' wear, developing a well-rounded product mix that significantly boosted sales and margins.
• Conducted range planning and vendor negotiations, increasing the private label share, and optimizing product quality.

Achievements

• Increased the girls' wear share from 29% to 37%.
• Teen girls' wear has become the best brand for kids in terms of SPSF.
• Increased GM% from 26% to 32%, private-level share increased from 65% to 75%, and ST increased from 50% to 63%.

• Handled kids', denim, and knitwear categories independently (16 Central and 14 Brand Factory), leading a team of 3 buyers and merchandisers, taking care of 18 brands – 65 crore turnover.

Achievements

• Overachieved sales targets (120%) for consecutive fiscal years, increasing kids' wear contribution from 8% to 12%.