Brian Ashley

• Negotiated, prepared, and signed contracts with clients.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Generated significant revenue growth $517k to $876k in span of 10 months
• Collaborated with marketing departments to support client acquisition.
• Increased client base by developing and implementing effective business development strategies.
• Built sales opportunity pipeline from $2.4mil to $3.6mil through targeted and subliminal prospecting methodologies.
• Trained junior sales staff on best practices in pipeline management, consultative selling techniques, negotiation tactics resulting in better numbers.
• Implemented systems and procedures to increase sales.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

• Formulated and executed upselling and cross-selling strategies that increased average deal size from $27k - $40k
• Secured largest partnership deal worth $137k by demonstrating superior negotiation and closure capabilities under challenging economic conditions.
• Consistently exceeded lead qualification targets by 15-25%, significantly boosting overall team performance through specialized training programs. Recruited and coached high-performing partner development managers to achieve and maintain this success.
• Collaborated with sales, marketing, product development, and other internal teams to coordinate partnership activities and ensure seamless market entry and product integration.
• Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.

Renewed $2.1m Annual Revenue at a 99% win rate.

• Directed Inside sales team of nine, whilst managing entire sales cycle and overseeing operations
• Led team to exceed sales targets by 12%, achieving $687k compared to $600k target from 2020 to 2022.
• Formulated strategic sales plans, which increased the company's revenue by 15%.
• Collaborated with the outside sales team to identify and close a $130K deal with a key account, exceeding quarterly (Q3-21) sales targets by 20%.
• Implemented quarterly business reviews with major accounts to ensure continued satisfaction with products or services offered.
• Collaborated with cross-functional teams to develop targeted marketing campaigns that drove lead generation and conversion rates.
• Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.

• Managed recruitment, goal setting, coaching, and performance monitoring for the inside sales team
• Led team of eight Inside Sales Representatives as a Front Line Manager by overseeing all aspects of team operations.
• Managed a portfolio of 100+ accounts, achieving a 95% retention rate and a 20% increase in upsell opportunities through proactive account management and relationship building.
• Managed multiple projects simultaneously, ensuring timely completion of tasks and meeting deadlines consistently.
• Analyzed performance metrics to identify areas of improvement, implementing necessary changes for continuous growth.
• Prepared sales reports and presentations, showcasing key performance metrics and sales strategies, which contributed to improvement in sales team efficiency and effectiveness.

• Co-ordinated with the sales team to devise and implement effective customer retention strategies
• Negotiated new contracts to secure favourable terms and enhance business growth.