Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Declaration
Timeline
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Bright Jai K

Bright Jai K

Deputy Manager
Idukki

Summary

ABOUT ME

An open-minded and ambitious professional with 10 years of experience in Digital Marketing .Campaign Manager, with a proven experience in various DSPs like DV 360, AppNexus, The Trade Desk, Magnetic, Acuity, Data Xu, LiquidM,Amobee and GDN. Organized Team Leader with exceptional ability to build positive rapport, inspire trust and guide teams toward achievement of organizational goals. Strong facilitator adept at working cross-departmentally with co-management and top-level leadership. Excellent trainer and mentor. Results-oriented and accomplished advertising professional with solid understanding of Digital industry and customer habits. Forward thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities

Overview

9
9
years of professional experience
4
4
years of post-secondary education
5
5
Certifications

Work History

Deputy Manager - Programmatic Campaign Management

Z1 Tech
01.2022 - Current
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Created reports and analyzed and interpreted data.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Learned and adapted quickly to new technology and software applications.
  • Demonstrated high level of initiative and creativity while tackling difficult tasks.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Applied effective time management techniques to meet tight deadlines.

Assistant Manager/Account Manager

Paragon Digital Service Pvt Ltd (Dentsu India)
Chennai
04.2021 - 01.2022
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Developed campaigns, led design and tracked results.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Developed loyal and highly satisfied client base through proactive management of team customer service strategies.
  • Coordinated client meetings to offer expert, individualized service, driving sales and boosting brand loyalty.
  • Handled issues, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution.

Senior Campaign Manager

Theorem Pvt Ltd
Mysore
10.2019 - 03.2021
  • Managed team workload to reach targets for specific tasks.
  • Trained technicians on all processing equipment.
  • Supervised 4 co-workers.
  • Trained, motivated and guided on-boarding members.
  • Monitoring the campaigns on a daily basis to see the pacing results by analyzing the reports and optimizing the campaigns with necessary changes towards the given KPI's.
  • Handling various KPI campaigns like CPA, CPM, CTR, VCR, Viewability, CTV, CUTV, and Performance campaigns.
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
  • Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Proactively engaged with clients by phone, email 2019-10 - Current Address Mysore, KA, 570016 Phone 9629628325 Campaign Management Programmatic Media Buying Troubleshoot rich HTML5 creatives. Office Suite: MS Office Packages Social Media Marketing Google Analytics Google Adwords Email Marketing and in-person, which helped established long-term, lucrative relationships.

Campaign Manager

Mediamint
Hyderabad
11.2017 - 10.2019
  • Monitoring the campaign's delivery regularly, to ensure that the campaigns delivers in full
  • Optimizing the campaigns towards Client desired KPI goals (CTR, VCR, ROAS, CPCV, CPC, Viewability, Blockrate, Bounce rate and CPA)
  • Daily checking the campaigns performance trends across various sites, Audience lists, geos, keywords and making the best targeting settings to achieve better ROI for the client
  • Communicating effectively with both Client solutions team and Operations team regarding the day-to-day Ad operations
  • Sharing the campaign insights with the client/Account manager on a weekly basis through video calls and presentations
  • Met or exceeded sales goals for [Programmatic] accounts by bringing in over 25+ new accounts and upselling [Programmatic] deals to existing clients.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.

Digital Marketing Specialist

Bizdata Technologies Pvt Ltd
Chennai
05.2014 - 11.2017
  • Trafficking and managing online advertising campaigns on Amobee (Programmatic DSP) Ad Trafficking (campaign setup and execution), QA and Campaign Monitoring, troubleshooting and Tier1 support, reporting
  • Interaction and coordination with numerous internal and external personnel and clients to ensure flawless advertising campaign executions
  • Troubleshoot rejected Ads and closely work with respective exchanges
  • Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans

Education

Bachelor of Engineering - Electronics And Communications Engineering

Nehru Institute Of Technology
Coimbatore
08.2009 - 05.2013

Skills

    Campaign Management

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Accomplishments

  • Client Favourite Award at Mediamint
  • Employee of the year at Bizdata [2016]
  • Best new bee a Theorem pvt ltd

Certification

Mediamath Mastery

Additional Information

Darian Dempsey

Associate Director - Digital / Programmatic Associate Director - Digital / Programmatic

January, 2022, Darian managed bright jai directly

"Bright is a very strong Programmatic professional. He is an expert in multiple DSPs, including DV360 and Google Ads. He has strong experience with excel and expertly manages teams pacing/budget documents. He is dedicated to his work, takes feedback well and is constantly adjusting is working ways to fit what is best for his clients needs. He is also a delightful person overall and great to work with!"

Shane Millard

Senior Account Manager at Metric Theory | A Media.Monks Company

March 30, 2021, Shane was a client of bright jai’s

"Bright is an excellent team member and picks up on things very quickly. He helped us in so many different ways from reporting to campaign management and optimization as well as flagging important details. He was a pleasure to work with and will be a great addition to any company he ends up working for"

Tejesh Palakodeti

Senior Manager AdOps at MediaMint

February 21, 2020, Tejesh managed bright jai directly

"Bright worked as a programmatic campaign manager in his stint at MediaMint. He learned the process and settled into the project very well. Very active with the client & internal team and become crucial resource within the project very quickly. His simple and friendly attitude makes to him happy to work with".

Rohit Jain

Technical Account Manager at VIOOH

September 3, 2019, Rohit was a client of bright jai’s

"Bright is one of those rare people who combines his determination and ambition with good technical skills and strong people skills needed to work on complex cases in a high pressure environment. I worked with Bright when he was working for Turn at our Ad Operations team in India for three years, often collaborating on cases. I was impressed by his knowledge and attention to detail. He understood all our requirements and took the time to make sure that a correct and timely solution was provided to the client. The team in India all knew they could go to him with any problems or questions during the day.I’m sure he will be just as highly valued wherever he moves on to next

Declaration

I declare that the above particulars in this CV are true and correct to the best of my knowledge and belief. In the event of any information being found false or incorrect, my candidature will be liable to be cancelled.

Timeline

Stack adapt CTV certification

03-2023

Deputy Manager - Programmatic Campaign Management

Z1 Tech
01.2022 - Current

Assistant Manager/Account Manager

Paragon Digital Service Pvt Ltd (Dentsu India)
04.2021 - 01.2022

Mediamath Mastery

05-2020

DV360 Campaign Management

05-2020

The Trade desk Marketing Foundation ID: 56531b4f-8923-4f33-a1c1-56e7694365ab

04-2020

The Trade desk Data Driven ID: 00dcb1f7-57b0-4e5b-a678-a1baccbf0103

04-2020

Senior Campaign Manager

Theorem Pvt Ltd
10.2019 - 03.2021

Campaign Manager

Mediamint
11.2017 - 10.2019

Digital Marketing Specialist

Bizdata Technologies Pvt Ltd
05.2014 - 11.2017

Bachelor of Engineering - Electronics And Communications Engineering

Nehru Institute Of Technology
08.2009 - 05.2013
Bright Jai KDeputy Manager