Brijendra Pratap Singh
Senior Manager - Planning & Strategy
Bengaluru
Summary
Proactive Senior Manager successful at overseeing Business Operation for Quick Commerce, Food Market place and Supply Chain Management functions with 20 employees and 4 front-line managers to achieve demanding goals. Successful at creating cohesive, results-orientated teams by setting clear policies and vision. Prepared to leverage 7+ years of experience in e-commerce to take on growth-orientated position with room for advancement. Skilled in cross-functional collaboration. Able to optimize processes and communication and drive results in Business and Operation areas. Dedicated to continuously improving professional knowledge and business operations by applying top-notch Planning and Strategy skills.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work History
Senior Manager
Oorjaa Tech
04.2024 - Current
- Reporting to Founder, helping Oorjaa rise from 0 to 1.
- Involved in planning and strategy for achieving 100+cr annual revenue.
- Acquired BB, Tata Digital, Croma, LOTS, Blinkit etc as clients which enabled 3+ cr in MRR.
- Involved in building a dashboard for CT and Vendor for smoother operations.
- Created an AOP at organization level and conducted the event for wider audience.
- Bridging the gap between Co-Founders and the ground team with respect to growth and operational activities.
- Involved in stakeholder management with clients like Myntra, Flipkart, Walmart, BB, Tata Digital, Croma, LOTS, Blinkit, Zepto etc.
Senior Manager, Strategy
Blinkit
03.2023 - 04.2024
- Program managed stakeholders from Director to VP level influencers across verticals
- Reduced mid mile cost by 2 cr within 3 months which resulted in overall CPO improvement
- Introduced cross utilization of mid-mile vehicles which helped reduction in overall vehicle count from 600+ to 450 vehicles
- Reduced overall in transit damage of products from ~30k average to ~20k per day
- Moved overall metrics from 80% to 95% which includes check-in, transit time, schedule dispatch time etc
- Played a pivot role in building BT app and Cost Management tool for driver and onground team with the help of product manager and tech team
- Scaled team size from 3 members to 10 members within 5 months
- Program managed projects procurement sync, bottlelock, DN shortages, mid mile vehicles utilization etc
Senior Manager, Strategy
Loadshare Networks Pvt Ltd
02.2022 - 03.2023
- PnL owner for more than 15+ Quick Commerce clients (Swiggy Instamart, Zepto, Blinkit, Big Basket, FK grocery etc)
- Overseeing monthly revenue of 4.5 Mn $ for quick commerce vertical
- Heading Govt Project (ONDC) from Loadshare side
- Loadshare being 1st logistic company to be involved in pilot project
- Average delivery time was 9.51 mins for 100,000 orders
- Delivered 90%+ orders within 13 mins for Ola Dash
- Built SOPs and Process for all Quick Commerce clients starting from onboarding to operation excellence
- Handling team of more than 25 members which includes KAMs, Operation Managers and Control Tower team
- Played a pivot role in building Control Tower dashboard with help of product team
Manager- Business Planning & Strategy
Swiggy
02.2018 - 02.2022
- P&L owner for cities across Odisha, Haryana and West Bengal
- Responsible for supply and operational excellence, business strategy, consolidation, target setting and execution, consumer, delivery and restaurant partner experience; as well as designing performance & penalty metrics for franchisee partners to track performance, identifying and executing new avenues of expansion at area, zone and city level
- Established the partner team from on-ground to senior management level
- Piloted different payout constructs for cities for cost optimization
- Implemented reduction in payout changes across major cities without significant order impact
- Enhanced team's capabilities by developing and administering a rigorous training calendar
- Grew the portfolio by 250% in just 6 months to 8000 orders
- 100% city serviceability during lockdown
- Achieved 126% GMV post covid compared to pre-covid
- Launched Alcohol delivery in 5 cities with RPO of INR
- 112/-
- Delivered golden ops metrics in one of the most difficult territories by setting up a process for fraud identification and real-time observation and monitoring of defaulting orders
- Improved serviceability, bad orders, SLA and graceful degradation by reshuffling and restructuring DE shifts for optimum utilization, efficiency and availability meanwhile reducing cost simultaneously
- Restructured the partner team to reduce inefficiencies, identified KRAs and KPIs of partner resources and set up cadence for reviews to gauge performance and weed out non-performers, reducing indirect costs per order form INR 7 to INR 3.5
- Spearheaded rigorous acquisitions of new and legendary restaurants to establish competition parity and reduced the number of competition exclusive restaurants by 85%
- Moved restaurant discount contribution from INR 15 to INR 38 per order meanwhile decreasing Swiggy's investment from INR 28 to INR 6 per order
- Carried out Delivery payout changes in 15 cities across a span of a fortnight to reduce CPD by INR5 at POD level
- Solved for restaurant association issues in multiple cities, by continuously liasoning with them and keeping them aligned
- Launched Swiggy Stores in 25 cities leading to 8% GMV contribution
- Net Commissions moved from 19% to 21.5% improving the net take away
- Simultaneously reducing IGCC from 9.67/order to 2.1/order
- Unit Economics improved from INR-57.3 to +7.1 INR
- Ads Revenue increased from INR 0 to INR 5.96/order
Business Development Associate
BYJUS
05.2016 - 01.2018
- Utilized expertise in commercialization and process development strategy, consistently delivering growth against business targets
- Maintained up-to-date, comprehensive CRM systems, aiding sales lifecycle monitoring and progression
- Pitched and presented innovative campaigns to new and existing clients for enhanced profit opportunity
- Researched prospective clients and developed and executed cold call lists
- Revenue generation, transition and delivery of BYJU'S Classes Tablet products
- Generated over 158k dollar revenue
Education
MBA - Marketing
Narsee Monjee Institute of Management Studies
01.2022 - 12.2023
BBA - Marketing
Ness Wadia College of Commerce
05.2013 - 05.2016
Skills
Strategy
Influence
Execution
Vision
Team Builder
Accomplishments
- Achieved three promotions within four years, showcasing consistent excellence and growth.
- Was awarded as League of Champion for delivering highest impact in Swiggy in JAS 21.
- Won 2 internal competition in Swiggy at organization level.
Toolsused
- PowerBi
- MS Office (Sharepoint, Word, Powerpoint, Excel)
- Zoho
- Freshdesk
- Jira
Timeline
Senior Manager
Oorjaa Tech
04.2024 - Current
Senior Manager, Strategy
Blinkit
03.2023 - 04.2024
Senior Manager, Strategy
Loadshare Networks Pvt Ltd
02.2022 - 03.2023
MBA - Marketing
Narsee Monjee Institute of Management Studies
01.2022 - 12.2023
Manager- Business Planning & Strategy
Swiggy
02.2018 - 02.2022
Business Development Associate
BYJUS
05.2016 - 01.2018
BBA - Marketing
Ness Wadia College of Commerce
05.2013 - 05.2016
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