Brijendra Pratap Singh

• Spearhead product development and innovation strategies for a newly launched fragrance company, ensuring alignment with brand vision and market trends.
• Lead cross-functional teams in the conceptualization, design, and launch of new fragrance products, from ideation to market entry.
• Drive product lifecycle management, including pricing strategies, packaging design, and promotional activities, to maximize profitability and market share.
• Collaborate with marketing, sales, and supply chain teams to develop and execute comprehensive go-to-market plans for new product launches.
• Analyze market data and consumer insights to identify opportunities for product portfolio expansion and enhancement, driving continuous improvement and growth.

• Rebuilding baby & mom care for the new generation of families Made with the safest & cleanest natural Ingredients, Cert-Clean Certified, Dermatologically Tested, Cruelty-Free, Vegan Certified Plastic Negative
• Product Development- added 13 products to the mom and baby personal care range
• Sales & Business Development- grew sales to 1 million INR , grew the offline network to 13 distributors
• Marketing – Brand, Digital Marketing, Market Places, Off-line, Performance Marketing
• Increased company revenue by developing and implementing innovative marketing strategies.
• Secured lucrative partnerships by establishing strong relationships with key industry players.
• Evaluated market trends to identify emerging opportunities and inform strategic decision making.
• Optimized supply chain management processes to reduce costs while ensuring timely delivery of products.
• Drove company expansion into new markets, increasing overall brand visibility and recognition.
• Streamlined operational processes for improved efficiency and cost reduction.
• Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
• Identified business development challenges and customer concerns for proactive resolution.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
• Optimized supply chain management processes by identifying inefficiencies and implementing strategic solutions that increased overall efficiency.
• Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
• Oversaw divisional marketing, advertising and new product development.
• Any & everything required for the Business

•Product Development – Fragrance & Personal Care

•Market research

•Portfolio revamp for Skincare

•B2B customized fulfillments

•Vendor Management

•Added 4 successful fragrances, 4 body Mists,8 Deodorants in Fragrances

•Reworked and revamped Bella Vita Organic Personal care portfolio with 8 NPDs

•Added a new brand with 7 SKUs

·Established foundational processes for business operations.

·Executed Marketing and Brand Activation Campaigns for Clients like Paytm, Naukri, Siemens, Usha etc.

·Evaluated suppliers to maintain cost controls and improve operations.

·Developed sales and promotion initiatives to key accounts to drive product sales and increase brand awareness.

·Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

·Created Various offline Brand Campaigns for various Clients. collateral materials, customer events, promotional strategies and product commercialization.

·Managed corporate and packaged brands, with an experiential understanding of both B2B and B2C marketing; led creative integration, as well as internal and external communications, including expos, social media, PR, trade and community engagement

• Brand Marketing & Promotion
• Brand Activations - Plan and execute Offline Activation programs to engage various TG’s -Youth (college programs), Corporate (Corporate Programs), Women & Residential (RWA initiatives)
• Offline Content Acquisition - Initiate, develop and A unique initiative to initially handhold consumers (prospective sellers) to come on board- adding 1 lac + listings per month.
• Vendor Management- Evaluated suppliers to maintain cost controls and improve operations creating a 10% cost advantage
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Orchestrated innovative marketing campaigns to boost awareness, engagement and sales
• Manage and execute various marketing integrations in Hi Value IPs such as IPL, Sunburn, Supersonic, SAREGAMA, Zee Bangla Durga Pujo, India Fest etc
• Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
• Optimized website content for search engine visibility, driving an increase in organic traffic growth.
• Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
• Established a consistent brand identity across all channels, including print, digital, and social media platforms.
• Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
• Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.

• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Planned and activated various retention marketing initiatives- First of its kind in India for a Classifieds Venture
• Initiated an offline initiative to educate, handhold and on-board finest and unique sellers- Again a first for India- adding more than 0.5 million new users
• Brand development, website traffic growth, developing brand strategy and statistics systems, looking at increasing unique visitors and driving traffic to the portal, managing acquisitions and ads posted from multiple sources, BTL and activations, OOH and non-conventional advertising, Broadcast media advertising
• Vendor Management

•Offline Marketing and offline content Acquisitions

•Responsible for aggregation of listings on TradusAds.in

•Planning & execution of on-ground offline activities

•Vendor Management

•OOH media & ambient media branding

•BTL Activations

• Developed strategic partnerships for mutual growth, collaborating closely with cross-functional teams.
• Closed high-value deals with key stakeholders, leveraging strong negotiation skills and persuasive communication techniques.
• Exceeded revenue targets consistently by developing tactical sales plans aligned with overarching business objectives.
• Improved overall company visibility within the marketplace through effective brand positioning and thought leadership content creation.
• •Responsible for the complete product life cycle of Know Your City Delhi(Ad Sales, Creative integration, Designing Page Flow, Print, Logistics, Distribution, Payments, Preparing Product Statements & coordinating with the editorial team every month)- 24 monthly editions,
• Brand promotion, Product launch, Activation & Launch of www.Burrp.com in NCR & Jaipur
• Media planning adopting customised strategies on the target audience for revenue generation; effectuating rate management via a control on all client deals
• Grew revenue from 1 lac pm at launch to 6 lacs pm.

• Analyzed sales data to identify areas for improvement, implementing targeted strategies that led to increased performance across all metrics.
• Increased sales revenue by implementing strategic marketing plans and analyzing consumer trends.
• Resolved escalated customer complaints quickly and professionally, maintaining high levels of customer satisfaction while protecting company interests.
• Participated in ongoing professional development opportunities to enhance leadership skills and stay current on industry best practices for retail management.

• Increased overall efficiency while reducing operational costs through continuous evaluation and adjustment of key account management strategies.
• Collaborated with product development teams to tailor solutions specifically for key account needs, driving customer satisfaction and loyalty.
• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Strengthened client relationships through regular communication and effective problemsolving.