Swimming
Brijendra Pratap Singh
Senior Manager- Business Planning & Strategy
Gurgaon
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Proactive Senior Manager successful at overseeing Business Operation for Quick Commerce functions with 10 employees and 4 front-line managers to achieve demanding goals. Successful at creating cohesive, results-orientated teams by setting clear policies and vision. Prepared to leverage 6+ years of experience in e-commerce to take on growth-orientated position with room for advancement. Skilled in cross-functional collaboration. Able to optimize processes and communication and drive results in Business and Operation areas. Dedicated to continuously improving professional knowledge and business operations by applying top-notch Planning and Strategy skills.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Senior Manager, Strategy
Blinkit
Gurgaon
04.2023 - Current
- Program managed stakeholders from Director to VP level influencers across verticals.
- Reduced mid mile cost by 2 cr within 3 months which resulted in overall CPO improvement.
- Introduced cross utilization of mid-mile vehicles which helped reduction in overall vehicle count from 600+ to 450 vehicles.
- Reduced overall in transit damage of products from ~30k average to ~20k per day.
- Moved overall metrics from 80% to 95% which includes check-in, transit time, schedule dispatch time etc.
- Played a pivot role in building BT app and Cost Management tool for driver and onground team with thehelp of product manager and tech team.
- Scaled team size from 3 members to 10 members within 5 months.
- Program managed projects procurement sync, bottlelock, DN shortages, mid mile vehicles utilization etc.
Senior Manager, Strategy
Loadshare Networks Pvt Ltd
Bangalore
02.2022 - 04.2023
- PnL owner for more than 15+ Quick Commerce clients (Swiggy Instamart, Zepto, Blinkit, Big Basket, FK grocery etc).
- Overseeing monthly revenue of 4.5 Mn $ for quick commerce vertical.
- Heading Govt Project (ONDC) from Loadshare side. Loadshare being 1st logistic company to be involved in pilot project.
- Average delivery time was 9.51 mins for 100,000 orders.
- Delivered 90%+ orders within 13 mins for Ola Dash.
- Built SOPs and Process for all Quick Commerce clients starting from onboarding to operation excellence.
- Handling team of more than 25 members which includes KAMs, Operation Managers and Control Tower team.
- Played a pivot role in building Control Tower dashboard with help of product team.
Manager- Business Planning & Strategy
Swiggy
Bangalore
02.2018 - 02.2022
- P&L owner for cities across Odisha, Haryana and West Bengal. Responsible for supply and operational excellence, business strategy, consolidation, target setting and execution, consumer, delivery and restaurant partner experience; as well as designing performance & penalty metrics for franchisee partners to track performance, identifying and executing new avenues of expansion at area, zone and city level.
- Established the partner team from on-ground to senior management level.
- Piloted different payout constructs for cities for cost optimization.
- Implemented reduction in payout changes across major cities without significant order impact.
- Enhanced team's capabilities by developing and administering a rigorous training calendar.
- Grew the portfolio by 250% in just 6 months to 8000 orders.
- 100% city serviceability during lockdown.
- Achieved 126% GMV post covid compared to pre-covid.
- Launched Alcohol delivery in 5 cities with RPO of INR. 112/-.
- Delivered golden ops metrics in one of the most difficult territories by setting up a process for fraud identification and real-time observation and monitoring of defaulting orders.
- Improved serviceability, bad orders, SLA and graceful degradation by reshuffling and restructuring DE shifts for optimum utilization, efficiency and availability meanwhile reducing cost simultaneously.
- Restructured the partner team to reduce inefficiencies, identified KRAs and KPIs of partner resources and set up cadence for reviews to gauge performance and weed out non-performers, reducing indirect costs per order form INR 7 to INR 3.5.
- Spearheaded rigorous acquisitions of new and legendary restaurants to establish competition parity and reduced the number of competition exclusive restaurants by 85%.
- Moved restaurant discount contribution from INR 15 to INR 38 per order meanwhile decreasing Swiggy's investment from INR 28 to INR 6 per order.
- Carried out Delivery payout changes in 15 cities across a span of a fortnight to reduce CPD by INR5 at POD level.
- Solved for restaurant association issues in multiple cities, by continuously liasoning with them and keeping them aligned.
- Launched Swiggy Stores in 25 cities leading to 8% GMV contribution.
- Net Commissions moved from 19% to 21.5% improving the net take away.
- Simultaneously reducing IGCC from 9.67/order to 2.1/order.
- Unit Economics improved from INR-57.3 to +7.1 INR.
- Ads Revenue increased from INR 0 to INR 5.96/order.
- Reduced restaurants cancellation from 3.6% to 0.7%.
- Increased Long Distance delivery from 4% to 8.7% orders at state level.
- Led a team of 10 Sales Managers,launched 50+ cities in 6months. Responsible for team capability development, cross-functional coordination, resource utilization and movement, cost optimization, and timely completion of launches.
- Supervised 160 line-item city level Gantt Chart enlisting actionable and responsible departments for all activities mandatory for a city launch.
- Ran 2 launch models - Mother City Model and Franchisee Model
- Reduced city launch timelines from 20 days to 10 days and increased per month city launches to 12 from previous 5 per month.
Business Development Associate
BYJUS
Bangalore
06.2016 - 01.2018
- Utilized expertise in commercialization and process development strategy, consistently delivering growth against business targets.
- Maintained up-to-date, comprehensive CRM systems, aiding sales lifecycle monitoring and progression.
- Pitched and presented innovative campaigns to new and existing clients for enhanced profit opportunity.
- Researched prospective clients and developed and executed cold call lists. Revenue generation, transition and delivery of BYJU'S Classes Tablet products.
- Generated over 158k dollar revenue.
Education
MBA - Marketing
05.2022 - Current
BBA - Marketing
05.2013 - 05.2016
Skills
Strategy
undefinedAccomplishments
- Achieved three promotions within four years, showcasing consistent excellence and growth.
- Was awarded as League of Champion for delivering highest impact in Swiggy in JAS 21.
- Won 2 internal competition in Swiggy at organization level.
Tools Used
- PowerBi
- MS Office (Sharepoint, Word, Powerpoint, Excel)
- Zoho
- Freshdesk
- Jira
Interests
Football
Badminton
Photography
Bike Riding
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Manager, Strategy - Blinkit
04.2023 - Current
Narsee Monjee Institute of Management Studies - MBA, Marketing
05.2022 - Current
Senior Manager, Strategy - Loadshare Networks Pvt Ltd
02.2022 - 04.2023
Manager- Business Planning & Strategy - Swiggy
02.2018 - 02.2022
Business Development Associate - BYJUS
06.2016 - 01.2018
Ness Wadia College of Commerce- Pune University - BBA, Marketing
05.2013 - 05.2016
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